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Patrick Segovia CV RESUME As of 2024
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2021-Present

THIRD PILLAR BUSINESS APPLICATIONS INC. A GLOBE BUSINESS COMPANY

Head of Marketing
Involved in the management of the marketing team that delivers the marketing and communications for both internal and external partners, customers, and stakeholders. Directing the overall branding and content production within the company for the product marketing materials and company events. I also host company engagements within and outside the company.

In Summary

Product Marketing Manager
I drive awareness, demand generation, and the conversion of qualified leads. I began in a product marketing role, handling the marketing of critical revenue-driving technology solutions for technology partners in contract lifecycle management, hyper-automation, analytics, integrations, data management, and customer relationship management (CRM). With enterprise businesses as a priority, I produce B2B online campaigns through a marketing funnel that launches webinars, EDMs, and other digital engagements to drive consideration of Third Pillar as a technology consulting and implementation partner in the Philippines and APAC region.

2019 - 2021

AVA ONLINE GROUP INC.

Product Marketing Manager and Group Manager
Responsible for managing the AVA.ph and Cavalry Digital businesses. Clients include Globe Telecom, and various eCommerce/retail customers; providing professional services, Digital Marketing strategy, Web development, and proper digital stacks for their transformation projects.

2014-2018

HINGE INQUIRER PUBLICATIONS

Photography and Video content production

I ran the in-house production team for the publishing company. Servicing: Editorial, Marketing, and Customs. Supervising 10 Print brands with 5 Digital brands, and various custom projects from clients with specific production timelines to build content targeted to a specific audience.


FREELANCE AND CREATIVE PROFESSIONAL RELATED EXPERIENCES

Life Coaching & Career Matching
In the marketing and business perspective, I coach emerging young professionals to reframe and repackage themselves to be able to find a new job, shift careers, or land lucrative niches that match their skills. I help anybody in their twenties through thirties who are having a difficult time identifying core skills to match their chosen career tracks in their respective fields. On the side, I mentor creative professionals who seek to consult with me and are looking to find a voice in their chosen mediums. Depending on the issues my clients are facing, I use different methodologies and exercises to help them identify their strengths and weaknesses.

Entrepreneurial Ventures

Multimedia Practicioner At patricksegovia.com
Notable clients include Margarita Fores, Asia’s 50 Best Restaurants / Video Production: Harvard Lecture series on Philippines food and culinary arts and sciences. Watch it here. Various private booking of shoots for food concepts.

Multimedia Arts Festival | Founder and Project Director DLS-CSB
A 1-Week campus exhibition and a 3-day commercial exhibit in the Rockwell Center Makati. 2-month timetable with a 1.5M (~$30,000) budget maximized for 156 artists. I shaped and developed the whole concept, spearheading the leadership team of the massive event.  Funded with an estimated ~$4000 USD worth of sponsorships from a sponsor deck I crafted financing plans for the students. The event included a published visual directory/portfolio for featured participants.

EDUCATION

De La Salle College of Saint Benilde - School of Design and Arts
AB – Multimedia Arts 3.144/4 GPA – Awarded with an Honorable Citation/Mention.

Consistent on Second Honors Dean's List . Project Director for Multimedia Art Program Annuale.

KEY SKILLS AND COMPETENCIES
Customer Relationship Management Tools: Hubspot, Salesforce Marketing Cloud, Kanban Project Management via Trello,  Facebook Business and Ads Manager, Google Workspace, account management, scoping, costing, and proposal development. UI/UX Customer experience. Adobe Creative Suite ( Ps, Id, Ai, Pr), Photography, Video production, desktop publishing, and print production. Digital Stack Strategy and Web Development, eCommerce via Shopify. Life coaching.