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Privacy Policy
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Privacy Policy


These terms apply to the use of the Lishenwork

 (“Lishenwork” / “we” / “us”) services.

This privacy and data policy (“Privacy Policy”) applies and has effect in respect of our games, websites and related content and our related services, activities and features (the “ Services”, each a “Service”).

If you have any questions or comments about this Privacy Policy, or if you want to exercise your right to object to the processing of your personal data, you can contact us at

We are committed to protecting and respecting your privacy. This Privacy Policy explains the basis on which personal data we collect from you will be processed by us or on our behalf. Where we decide the purpose and means for which personal data you supply through this Service is processed, we are the “controller” for the purposes of the General Data Protection Regulation 2016/679 (“EU GDPR”), the GDPR as it forms part of the laws of England, Wales, Scotland and Northern Ireland by virtue of section 3 of the European Union (Withdrawal) Act 2018 (“UK GDPR” and together with the EU GDPR, the “GDPR”) and the UK Data Protection Act 2018 (“UKDPA”). We will comply with all applicable data protection laws, including the GDPR, UKDPA and the California Consumer Privacy Act 2018 (“CCPA”).

We may make changes to this Privacy Policy in the future, which will be made available here. You should check here from time to time to ensure you are aware of any changes. Where appropriate, we may notify you of changes by email or through the Service.

Information we may collect about you

We may collect and process the following personal data from you when you use our Services (for example, our games) (together, the “Services Information”):

Information that may be provided by you when you contact us for support

(“Support Information”)

Your email address.

Information about your activities

(“Technical and Usage Data”)

We may collect technical and usage information about your use of our Service through tracking technologies and analytics collection in our Services. Personal data we may collect in this way includes:

IP address;

Geolocation information (i.e. longitude and latitude);

Service user ID (a unique ID that we generate which identifies Service users);

Device information (such as your device ID, operating system and version, device brand, device family, model and manufacturer);

Mobile network carrier (if applicable);

Country, market and region information;


Error and crash data (identifying a Service crash event);

Advertising identifier numbers (such as IDFA (iOS devices) and ADID (Android devices)); and

Events related to your Service usage, such as achievement of a milestone and the occurrence of other events during your Service usage (such as virtual currency balance, session durations and your choices and progression for and in different parts of the Service).

Analytics and profile information

(“Analytics and Behavioural Data”)

We may collect, or create by analysis of other Services Information, analytical information in connection with your Service usage including without limitation:

When you first launched / began using the Service;

Whether you discovered our Service organically, or whether you discovered the Service through an advertising campaign;

What your Service usage habits are (for example, whether you use the Service in a particular way or only use a part of the Service and how often you use it); and

We may associate you with a user segment group which we think have shared characteristics, such as perceived interest in a particular type of gameplay or particular parts of our Services.

Why we collect information about you

To provide the Service to you and process your device registration

We will process Services Information about you to provide our Service to you under the Terms of Use agreed between us.

The processing of information in this way is necessary, for example, for us to create your user account (if applicable), record your progress and status within a part of the Service (such as a game), to provide you with updated parts of the service (such as for security patches or content updates) and to ensure the Service delivers the features promised and functions properly (or to provide you with the opportunity to participate in a related activity, such as a prize promotion or competition activity). For these purposes, we rely upon the legal basis of performance of a contract (being performance of the Terms of Use agreed between us) and our legitimate interests (being our commercial interests in providing enhanced services and functionality to you).

To respond to your enquiries and requests for support

We may process certain of your Services Information (including your Support Information and certain other Services Information which might be relevant) so that we are able to properly respond to your enquiries and support requests, in accordance with the Terms of Use agreed between us.

For the above purposes, we rely upon the legal basis of performance of a contract (being our Terms of Use with you for the Service) and our legitimate interests, being our commercial interests to respond to your queries and requests for support.

To prevent fraudulent or illegal activity

We may process your Services Information for our legitimate interests of ensuring that your use of our Services is lawful and in compliance with our agreement (being the Terms of Use agreed between us), to prevent disruption to our Service, to enforce our rights, to protect any individual or otherwise to ensure our compliance with our legal obligations.

To help us to understand usage of the Service, improve the Service and to help us to fix any problems

We may process information about you (being certain of the Submitted Information, Technical and Usage Data, Analytics and Behavioural Data and SNS Data) so that we can understand usage of our Services, analyze and improve our Service and develop new services or new parts thereof.

This processing is necessary for us to pursue our legitimate interests, being our commercial interests in: (i) ensuring that our Service functions properly so that you and other users have the best experience; (ii) improving the quality of our Service; (iii) identifying and correcting any bugs or problems with the Service or any part thereof; and (iv) developing and creating new services in the future.

Where our processing activity relates to detecting and fixing problems with the Service, we also rely upon the legal basis of performance of a contract (being our Terms of Use with you for providing the Service).

To serve more relevant advertising to you

We may process information about you (being certain of the Submitted Information, Technical and Usage Data, Analytics and Behavioural Data and SNS Data) in order to serve advertising to you in our Services (or third party services) which we and/or our advertising vendors and partners think is of more interest for you. We undertake this data processing activity on the legal basis of your consent. You have the right to withdraw your consent at any time. If you would like to do so, you can email us at:


The information we obtain from our use of cookies will not usually contain your personal data. Although we may obtain information about your device such as your advertiser ID, IP address, your browser and/or other internet log information, this will not usually identify you personally.

Please note that if you choose to disable cookies, or similar technologies, on your device you may be unable to make full use of our Services or may not have the same quality of experience.

We may work with third parties who may also set cookies and equivalent technologies on our Services, for example: Google Analytics, Google AdWords, YouTube, Facebook, Twitter and LinkedIn, which we use to display video content, enable social networking functionality and sharing, and to monitor how visitors use our Services.

Data sharing

We will share your information with third parties only in the ways that are described in this Privacy Policy.

Data retention

In accordance with data protection laws and good commercial practice, we do not retain data in a form that permits identification of the person(s) to whom it relates for any longer than is necessary. In regards to our games and applications, we generally retain your personal data relating to the game for up to two (2) years after your last active session (unless you let us know you would like it to be deleted).


Lishenwork takes the protection of the personal data of children very seriously. In accordance with the nature of our Service, we may process a limited amount of personal data about your child regarding their use of our Service. We do so only for the purposes set out in this Privacy Policy.

Your prior consent would be required in order for us to collect any other personal data from your child or in order to disclose, use or otherwise process your child’s personal data in a way not set out in this Privacy Policy. In the event that we learn that we have collected personal data from a child other than as intended in accordance with this Privacy Policy, we will delete that information as quickly as possible.

International data transfers

The data we collect from you may be transferred to, and stored at, a destination outside the UK and/or European Economic Area (“EEA”). It may also be processed by staff that operate outside the UK and/or EEA and work for us or our suppliers. These staff may be engaged in the fulfillment of your orders, the processing of your payment details, the maintenance of the Service, and the provision of support services. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

Where your personal data is transferred outside of the UK and/or EEA to a territory not subject to an adequacy decision by the UK Government and/or European Commission, we have agreements in place with the relevant parties which include either (i) standard data protection clauses adopted by the relevant data protection regulator (including in the UK) and approved by the European Commission or (ii) standard data protection clauses adopted by the European Commission and/or the UK Government, to ensure that appropriate safeguards are used to protect your personal data, together with other appropriate safeguards to protect your personal data. If you require more information about these safeguards, you can contact us at .

Contact information

All questions, comments or enquiries should be directed to Lishenwork at . We will endeavor to respond to any query or questions within a reasonable amount of time.