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Buyer Persona_Inno Cleanse
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INNO SUPPS BUYER PERSONA

INNO CLEANSE BUYER PERSONA:

Basic information

Name: Lisa Parker

Age: 38

Occupation: Project Manager at a marketing firm

Location: Seattle, Washington

Demographics:

Psychographics:

Needs & Pain Points:

Media consumption

Buying habits

Why Lisa would choose Inno Cleanse:

Granular Information

Morning Routine

Lisa wakes at 6:30 AM and starts with a glass of warm lemon water for digestion. She then takes a shower and prepares a quick breakfast (often eggs or oatmeal). Before leaving for work, she takes Inno Cleanse (often the second capsule of a two-pill dose) with a full glass of water. She checks her calendar and scrolls through a health newsfeed on her phone to kick off the day.

Work Routine

At work, Lisa’s day is structured but high-pressure. She spends mornings in meetings or on project planning, using sticky notes and an app for task management. Midday, she often walks to a nearby café for lunch (a salad or grain bowl) and a herbal tea. She keeps a small bottle of Inno Cleanse pills in her purse in case she needs an extra capsule later. Afternoons are dedicated to executing client campaigns; she stays focused by hydrating and sometimes using a standing desk. By evening, as she winds down, she takes her final Inno Cleanse capsule (if needed) and stretches or does yoga to de-stress.

Social Life

Evenings and weekends blend relaxation and social time. Lisa often meets friends for a healthy cooking class or a group yoga session. She enjoys hiking with her partner on weekends or doing Pilates at the gym. Dining out is usually at health-focused restaurants (vegan, farm-to-table) or Indian/Thai spots (which she believes are easier on digestion). She spends occasional evenings catching up on a wellness podcast or browsing social media forums with others on a similar health journey.

Specific Health Goals

Current Challenges:

Budget

Lisa prioritizes health, but she’s practical. She allocates a fixed amount each month for wellness (about the cost of a gym membership). She’s willing to pay more for brands that deliver results, but constant mark-downs or “bulk buy” pressure makes her skeptical. She compares ingredients and serving sizes. She might assess cost per effective dose (e.g. cost per capsule versus efficacy). If Inno Cleanse performs as claimed, she’ll consider it worth the price.

She’s more sensitive to perceived value than to price tags alone. If a competitor offers a comparable product cheaper, she might switch. However, she’s less price-sensitive than the average consumer because she equates cost with quality to a degree. Unexpected shipping fees or aggressive upsells would be a turn-off.

Personal Values

Lisa actively supports eco-friendly brands. She recycles packaging, prefers reusable containers, and might research if Inno Cleanse packaging is recyclable.

She is concerned with cruelty-free products and checks for third-party certifications. She admires brands that give back (e.g. donations to health charities) or have clear, ethical sourcing. She wants Inno Cleanse to share her values. The product’s vegan/gluten-free positioning appeals to her. She would be proud to recommend it if she feels the company is transparent and socially responsible (e.g. no hidden fees, no spammy marketing, and honest ingredient lists).

Past Experiences

Lisa has tried a variety of cleanses and supplements. For example, she once used Dr. Tobias’ colon cleanse (with cascara and aloe) but found it either too weak or causing discomfort. She’s tried metamucil (too gritty) and over-the-counter weight-loss pills (caused jitteriness). Coffee enemas (tried once) were unpleasant. She also took probiotics on and off but with mixed relief.

She has had positive experiences with whole-food vitamins and a trusted fish oil brand, which makes her loyal to those labels. By contrast, she’s had bad experiences with “miracle” diet pills that turned out to be subpar or overpriced. Negative experiences have made her more skeptical of new products.

Switching Triggers

Lisa will switch brands if a product causes side effects (e.g. stomach pain) or if she sees no results after a reasonable trial. Conversely, if a product yields the promised benefits (like the anecdotal “down 10 lbs in 2 months” story), she tends to stay loyal and even become a brand advocate.

Market research on Gut Cleanses

Why do people not like gut cleanses (from other brands)?

Why people love their current gut cleanse: