Can positioning web pages on search engines influence your reputation? Can natural SEO counteract the deleterious effects of a bad buzz? Yes - if you use the right levers and adopt a long-term strategy. Whether you are a business or an individual, SEO comes to your rescue by consolidating your digital notoriety. Here's how.
Mastering the image that is sent back to the Web - this is a power that many businesses and public figures would give dearly to own. Yet this power does exist: to be able to silence the evil tongues, to choose to put forward the enlightened opinions (not necessarily all dithyrambic, but merely moderate and just), in short, to build a notoriety that really corresponds to the values we want to spread: this is what promises to help you do SEO .
The essence of natural SEO is to keep control of Google's results through a complex set of optimization levers. By working on a set of technical points ( on-page architecture), qualitative aspects (choice of keywords, writing of high added value content) and relational links (for backlinks), SEO to give visibility to pages that, without it, would have remained in the darkness of the Web.
And this, without cheating, without tapping into Black Hat SEO techniques. Simply by applying the usual techniques of referencing to a specific object: the consolidation of its reputation.
To understand how this works, let's take a concrete example. Let's imagine that you are a plumbing company in Paris - a very competitive sector. Through hard work, a policy based on service quality and word-of-mouth, you have succeeded in placing your main service pages in the first results of the SERPs.
Only you are a victim of your success: smart people (perhaps competitors) have saturated the Web with negative comments about you, questioning the quality of your services. These results now occupy much of the first page, drowning your services under a deluge of stinking digital balls.
You, therefore, call on a specialized agency to get you out of this situation and regain the good image that was yours. Because these negative contents alone can impact your business heavily, e-reputation being the compass that guides consumers to you - or that keeps them away from you.
Concretely, to help you whiten your reputation, the SEO CEOs of the agency go:
Create and disseminate a large number of positive and high-quality web content in line with your digital communication strategy;
-Work all your pages up to the first results.
-Generate high-quality backlinks from influential websites high ranking.
-Try to eliminate as many negative links from sites of poor quality or off-topic as your activity.
-Boost your reputation on social networks, develop exchanges with your customers and prospects, build stronger links with your digital community, to reinforce your positive image (Google is sensitive to the signals sent back by social media).
-These actions oriented SEO, and SMO (social referencing) is part of an overall strategy of managing your reputation. They are not sufficient, however, as they may conflict with a negative data flow. It is therefore essential to organize a watch of your Google results so that you can act quickly if new content is disseminated that may impact your digital reputation - in the same way, that a rodent is eliminated at the first sign of his presence for stop net the invasion to come!
Natural SEO will help you consolidate your reputation and "clean" negative content that could pollute the image you want to refer to your prospects, customers, and readers.
But these levers will be of no use to you if, from the beginning of your digital communication, you do not create solid foundations to build your notoriety on ideal bases. For it:
-Improve your customer experience to satisfy the users who follow you and buy your products/services, and thus promote their engagement.
-Offer original content, deploy a new communication, in short: be unique!
With these good practices applied from the start, backed by a pointed work of referencing, you will be able to build a positive reputation. And the SEO will come to your rescue to correct, not to rebuild everything from scratch. Thus, you will fully master your reputation!
Jonathan Loiselle | Toronto #1 SEO Expert, Specialist & Consultant
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