Karma Bennett

Marketing strategist with strong communications and organizing skills seeking an opportunity at a  nonprofit or university.

639 Apgar St.
Oakland, CA 94609

hello@karmabennett.com

EXPERIENCE

Content Marketing Writer/Editor — Oracle

10/2021–9/2022  —  Remote

Wrote B2B blog content on topics such as content marketing, programmatic advertising, brand security

  • Collaborated with subject matter experts to make advanced concepts accessible to a wider audience.
  • Multi-tasked projects with differing timeliness and priorities
  • Exercised judgment to pinpoint  issues in submitted articles and addressed them with decorum
  • Used automation tools to scan and organize large data sets
  • Ensured all copy met the standards of their in-house style guide and Chicago Manual of Style

Communications Strategist — Future Is Fiction Communications 

07/2011–10/2021  —  Oakland, CA

Created and implemented customized marketing and communications campaigns for authors and nonprofits.

  • Prepared and edited documents including research reports, manuscripts, presentations, proposals,  press releases, etc.
  • Identified issues and used complex research tools to suggest data-backed solutions; summarized the analyses in reports
  • Shaped book-length content into editorial calendars and marketing plans
  • Contacted internal and external sources to gather information needed for articles, posts, giveaways, and interviews

President, secretary, webmaster    CWC Berkeley  

 06/2012–present

Volunteer position serving California’s oldest nonprofit for writers.

  • Suggested and implemented new strategies for growth and established contact with new partners
  • Reviewed and edited grants and proposals
  • Arranged events  and handled logistics including: catering, room setup, volunteer assignments, greetings, tickets, clean up. Introduced guests and lead breakout sessions
  • Planned meetings and calls, prepared agendas, and managed collaborative To Do lists (using Docs,  Trello and Dynalist)
  • Drafted and edited fundraising letters, membership pleas, interviews, and event announcements
  • Analyzed member needs and assets to end or expand programs
  • Built new website that automated time-consuming volunteer processes. Improved UI to make accessing services easier
  • Setup and maintained Google calendar for all upcoming events
  • Updated Mailchimp templates to match branding and trained editor. Cleansed and segmented lists
  • Led pandemic transition of monthly speaker series to online Zoom meetings without attendance dropping

Digital Marketing Instructor Trilogy Ed 

 8/2019 – 2/2020 —  San Francisco, CA

Taught six-month bootcamp based out of UC Berkeley (in person) and Denver U (remote). 250+ hours of in-class instruction.

  • Consistently scored 4s or 5s (out of 5) in weekly feedback
  • Recorded and uploaded all lectures for student review
  • Managed daily class communications with Slack
  • Offered curriculum feedback to improve future iterations of the course and  submitted  bug reports
  • Customized slide presentations

SKILLS

  • WordPress & web design (CMS)
  • Writing & communications
  • Adobe Illustrator, InDesign
  • Google Suite, Microsoft Suite
  • Content and marketing strategy
  • HTML/CSS
  • Editorial style guides

EDUCATION

HTML, CSS, SEO Academy X San Francisco

2011

BA Creative Writing/Sociology Florida State University

2002

  • Directed agency with  $36,000 budget
  • Allocated funds from sweeping committee
  • Granted Torchbearer Award for excellence in student government
  • Founded agency document archive at FSU library

WORK SAMPLES

Writing samples

Design portfolio

WordPress sites I built

Experience Leading Workshops & Trainings

Bay Area Video Coalition

April 2018–Dec 2019

WordPress

Social Media Marketing

Search Engine Optimization

Academy X Tech School

April 2018–2020

WordPress

Social Media Marketing

Search Engine Optimization

CA Writers Club, San Mateo

Nov 2015

Social Media Advanced Workshop

University of the Pacific
Creative Writing Conference

June 2014

Pro Blogging for Authors

San Francisco Writers Conference

Feb 2014

Social Media Tips for Authors

Writerly PubCamp Conference

Seattle Nov 2013

Pro Blogging for Authors

Director of Marketing InSpeed Networks

09/2017–7/2018 —  Mountainview, CA

Lead marketing strategy for a B2B tech startup revolutionizing enterprise telecommunications.

Publicist — Ulysses Press 

05/2007–05/2011 —  Berkeley, CA

Press was voted by PW  as “Fastest Growing Small Publishers” for three of four years I was in their employ.

Intern — ReadyMade Magazine

05/06 – 05/07 

DIY for Urban Hipsters,” ReadyMade was a magazine that focused on sustainability and crafting long before either were buzzwords for cool. Their circulation was 500,000.