Subject: For C. Thompson: Exclusive on Company’s Efforts to Reduce Overconsumption
Ms. Thompson,
Every year, the global fashion industry wastes an estimated 92 million tons of fabric. That’s equivalent to 37 million cars, 18.5 million elephants or 460,000 blue whales! Overconsumption of clothing has run rampant worldwide and is especially excessive in the United States, where access to technology has enabled a shipment of heaps of clothes at the click of a button. The consumerist culture has taken over social media, as seen with users flaunting their excessive product collections on TikTok and other social media platforms. The spread of overconsumerism has also been normalized by influencers to be allowable for younger audiences.
In the “Underconsumption Core” article you wrote for Grist last fall, you emphasized how younger generations are following a minimalistic consumption trend that outright rejects overconsumption. You also wrote about Gen Z and Millennials polling high with favoring sustainable practices, including lobbying for reforms that require stricter sustainability standards with their business practices. With your evident passion for corporate-sanctioned greener practices, there’s a new story angle we believe will resonate with you and your audience: one that connects climate-conscious fashion, public lands and the growing resistance to overconsumption culture.
Our shared climate-forward initiative is part of a larger shift we’re seeing in how brands and consumers are actively rewriting the role of retail in climate activism. Instead of being bystanders to a world overtaken by clothing waste, brands have woken up to the importance of spreading the message to start recycling. As Earth Day approaches and brands are readying for nature-themed marketing, we aim to offer an alternative: repair, reuse, and give back to the land that gives us life.
We believe that Grist is the perfect media organization to discuss this story, including Patagonia’s initiative to donate money to National Parks with their recycled Protection Patches. To get an exclusive interview and multimedia from Patagonia’s VP of Product Creation, Glen Morden, I will need to know whether you’re interested in the story by April 15. Our team can also organize interviews and multimedia with Alana Garibaldi, the Senior Manager of Strategic Partnerships & Marketing at the National Parks Conservation Association.
Please notify me as to how I may help. My direct phone number is 000-000-0000.
Thank you for your time and consideration.
Sophia Doshi
Public Relations Director
Patagonia, Inc.
000-000-0000