PARK PRIVACY POLICY

1. Introduction

This Privacy Policy explains how Park Software Inc. (“Park Software,” “we,” “our,” or “us”) collects, uses, and discloses personal information, and outlines the choices you have concerning your personal data. Park Software provides a cloud-based campground and property management solution, channel manager, and universal booking engine designed for various types of property rentals, including campgrounds, RV parks, hotels, resorts, apartments, holiday parks, and marinas.

Park Software is headquartered in the United States, with a primary focus on delivering software solutions to the campground and broader hospitality industry. For more information about our services, please visit our website at https://parkwith.us

This Privacy Policy applies when you engage with Park Software in connection with:

• The use of https://parkwith.us (our “website”).
• The use of our web-based application (the “application”), available at subdomains or other URLs under parkwith.us
• Social media messages and marketing campaigns.
• Any other use of our products and services (collectively, the “services”).

This Privacy Policy addresses how we handle personal data in different contexts, including:

• Website visitors.
• End users of the application (“End Users”).
• Prospective clients or clients.
• Job applicants.
• Partners.

Important Note for End Users
If you are an End User (e.g., you access Park Software’s application through a client’s account), we primarily process your information on behalf of and under the direction of our client (e.g., your employer, or the service you are booking). However, we may also process certain information as a data controller to optimize and improve our services. For queries related to personal data processed on behalf of our clients, we will redirect any requests from you to that client. We encourage you to contact the relevant client directly for questions about their privacy practices.

For information about how we process data as a controller to improve our services, please refer to the "How We Use Personal Information" section of this privacy policy.

2. Personal Information We Collect

2.1 Information You Choose to Provide to Us

When We Collect It
We may request or receive personal information from you in various situations, including when you:

• Visit our website to download resources (e.g., guides, onboarding training, etc.).
• Request a free trial or product demo.
• Refer a friend or colleague to us.
• Communicate with us via phone calls or video conferencing.
• Are granted access to our application by a Client Account Administrator (e.g., your employer).
• Upload or enter personal information into the application.
• Participate in a marketing or sales promotion.
• Attend trade or other industry networking events.
• Register for or attend a webinar or similar event.
• Participate in programs, forums, or chats we host.
• Pay for our services.

If you provide us with a third party’s personal information (e.g., referring a friend, providing contact details for someone else), you confirm that you have their permission to do so.

What We Collect
 The personal information we collect may include:

• First and last name.
• Business email address.
• Phone number.
• Company name.
• Any other information you choose to provide through form fields or direct communication.

For End Users of our application, we also collect:

• Login details (e.g., username, password).
• Name, business email address.
• Booking-related details and comments or notes made in the application.

Additionally, we may collect information uploaded by you or provided by third parties on your behalf (e.g., your employer, a client, or a channel partner such as a third-party booking site). This can include:

• Employee names, email addresses, and contractual agreements.
• Vendor or partner names, email addresses, and any relevant contract details.
• Customer names and email addresses used for bookings or other interactions in our platform.
• Booking details (e.g., arrival dates, services requested).

If you apply for a job with us, we also collect data such as your résumé/CV, cover letter, and any additional personal information needed for recruitment. Where permitted by law, we may gather information from referees or third-party background check providers.

We do not intentionally collect sensitive personal information (e.g., race, political views, health) unless required by law or unless you expressly consent.
You may always choose to interact with us anonymously or via a pseudonym; however, if you do so, we might not be able to provide certain services, including processing reservations or user account access.

2.2 Information We Collect Automatically

When We Collect It
We collect information about your visits to our website and application through cookies and similar technologies whenever you land on any of our web pages.

What We Collect
 Examples of automatically collected data include:

• Access times and date of visit.
• Pages viewed and links clicked.
• Search terms used.
• Actions taken while on our site/application.
• Device details (e.g., IP address, location, browser type, preferred language).
• The URL of the site that referred you to our website.
• The URL you visit after leaving our pages (if you click on external links).

We also collect information about whether you open our email messages or click on links in those messages.

2.3 Information We May Collect from Third Parties

When We Collect It
We obtain some personal information from third parties as described in 2.1 Information You Choose to Provide to Us. This may include combining data from external analytics providers (such as Google Analytics) with information we already hold.

What We Collect
 Examples include:

• Name, email address, business address, job title, company name, and phone number.
• Booking and reservation details (e.g., from online travel agencies or channel managers).

3. How We Use Personal Information

Park Software uses your personal information to:

1. Provide and Support Our Services:

• Deliver the functionality of our application and property/campground management platform.
• Offer training and support, process transactions, and enable client-requested features.

2. Communicate and Respond:

• Send you information about new features, upgrades, services, promotions, event invitations, or policy updates.
• Schedule demos and set up free trials.
• Support marketing campaigns and outreach.

3. Process Payments

• Facilitate subscription or service payments and handle related billing tasks.

4. Improve and Personalize Your Experience

• Analyze user behavior (e.g., clicks, page visits) to enhance website and application functionality.
• Optimize booking processes and system performance based on usage data and trends
• Develop and improve automated features and algorithms to enhance booking efficiency
• Perform market research and statistical analysis to inform product development and service improvements
• Create aggregated analytics and insights to enhance our platform's functionality
• Test and evaluate new features and service improvements
• Personalize and streamline user experiences based on usage patterns and preferences

5. Ensure Security and Enforcement

• Prevent fraud, unauthorized system access, and illegal activities.
• Enforce our Terms of Service or other contracts.
• Protect the integrity of our websites, application, and business.

6. Business Operations and Compliance

• Manage day-to-day business operations, including recordkeeping and audits.
• Comply with legal requirements or respond to lawful requests by public authorities.

7. Recording Communications (Where Applicable)

• We may record video conferences or calls to train our team and improve service quality, but only with appropriate notice and consent.

We do not sell your personal information.

4. How We Share Personal Information

We may share personal information as follows, or with your consent:

1. Affiliates

• We may share data with affiliates or subsidiaries of Park Software that help provide and improve our services.

2. Clients and Application Access

• If you are an End User, your personal information may be visible to the client that granted you access (e.g., your employer, or the service you are booking) and anyone else they have authorized within the application.

3. Service Providers

• We rely on reputable third parties for hosting, payment processing, data analytics, or other business services. These service providers have contractual obligations to protect your information and only use it for the tasks we specify.

4. Legal Disclosures

• We may disclose personal information if required by law, subpoena, or other legal process. Where possible and lawful, we will notify the relevant client before disclosing information.

5. Business Transactions

• In the event of a merger, sale, reorganization, or similar transaction, we may disclose information to relevant parties, subject to confidentiality obligations.

6. Cross-Border Disclosures

• We may process or transfer personal information in the United States and other countries, using legally recognized mechanisms (e.g., contractual clauses) to ensure data protection standards are met.

7. Third-Party Links

• Our website or application may link to external sites or services. We are not responsible for their privacy practices. Please review each external site’s privacy policy independently.

5. How We Secure Personal Information

We use administrative, technical, and physical safeguards to protect the personal information we collect from loss, misuse, and unauthorized access or disclosure. Our security measures may include encryption (at rest and in transit), firewalls, access controls, and regular security assessments. While we take reasonable precautions, no system is 100% secure, and we cannot guarantee absolute security.

6. Your Rights

Our goal is to provide consistent data privacy protections to all users, subject to applicable law. This section applies to personal information we collect directly. If you are an End User of our application, we encourage you to contact the relevant client or administrator regarding your personal information.

Depending on applicable law, you may have the right to:

• Access your personal information or request a copy of it.
• Know what personal information we collect about you, how we use it, and with whom we share it.
• Correct or update your personal information if it is inaccurate or incomplete.
• Delete or erase your personal information when it’s no longer needed or when requested and legally permissible.
• Object to the processing of your personal information, including for direct marketing.
• Restrict processing of your personal information in certain cases.
• Export your personal information in a machine-readable format.

To exercise these rights (where applicable by law), please contact us at hello@poweredbypark.com. We will respond within a reasonable timeframe and, if we cannot fulfill your request in part or whole, we will explain why.

You also have the right to lodge a complaint with your local data protection authority or similar regulatory body.

7. How Long We Keep Your Personal Information

We retain personal information for as long as is necessary to:

• Provide the services and fulfill our contractual obligations.
• Comply with legal obligations.
• Resolve disputes and enforce agreements.
• Conduct legitimate business interests (e.g., fraud prevention).

When personal data is no longer necessary, we may either delete it or anonymize it (so that it can no longer be associated with a specific individual).

8. Other Important Information

1. Legal Bases

• We only collect and process personal information where we have a lawful reason (e.g., consent, contractual necessity, legitimate interest, or legal requirement).

2. Communications Preferences

• You can opt out of marketing communications by clicking “Unsubscribe” in any marketing email. You can also manage certain cookie-related preferences by adjusting your browser settings or visiting our Cookie Policy.

3. Non-Marketing Messages

• Even if you opt out of marketing messages, we may still send you service-related or transactional communications (e.g., account notices, security alerts).

4. Minors

• Our services are intended for business use by adults. We do not knowingly collect personal information from minors under 16 years of age.

5. Terms and Conditions

• For further details on using our website and application, see our Terms of Service at https://parkwith.us/terms-and-conditions.

9. Contact Information

If you have any questions about this Privacy Policy, need more information about our privacy practices, or wish to exercise your rights, please reach out to us at:

Park Software Inc.
 Attn: Privacy Officer
Email: hello@poweredbypark.com

EU Representative under Article 27 GDPR

For data subjects and supervisory authorities in the European Union, Park Software Inc. has appointed an EU representative in accordance with Article 27 of the General Data Protection Regulation (GDPR).

Representative:
 John Donner
Rua Capitão Renata Baptista 43, 3.º Andar
1150-087 Lisboa, Portugal
Email: john@poweredbypark.com

The EU representative may be contacted on all matters related to the processing of personal data of individuals located in the EU.

Appendix

A.1. For Individuals in the UK, EU, EEA, and Switzerland

If you are located in the UK, EU, EEA, or Switzerland:

• Controller vs. Processor
  Park Software operates in two capacities:

As a Data Controller:

• When processing website interactions, marketing communications, and other direct collection of information
• When analyzing application usage patterns and behavioral data to improve our services and optimize system performance
• When conducting market research and developing business intelligence to enhance our platform
• When managing our direct business relationships with clients

As a Data Processor:

• When processing end user data within our application on behalf of our clients
• When storing and managing campground/property booking data and related customer information
• When providing client-requested features and functionalities
• When generating client-requested reports and analytics

In situations where we act as a processor, we handle personal data strictly according to our clients' instructions and relevant data processing agreements. Where we act as a controller, we process data in accordance with this privacy policy and applicable data protection laws.

• Legal Bases
   We rely on legitimate interest, consent, and contractual necessity for processing your data. When required, we will request explicit consent.
  
• Your GDPR Rights
   You have the right to be informed, to access, correct, erase, restrict, object, and export your personal data under the GDPR. If you object to our direct marketing, we will stop such processing within a reasonable timeframe (up to 30 days).

• Data Transfers
   We may transfer personal data to the United States or other countries. We use standard contractual clauses or other lawful mechanisms to safeguard these transfers.
  
• Lodging a Complaint
   You have the right to contact your local Data Protection Authority (DPA) regarding any concerns.

A.2. For Individuals in California

Under the California Consumer Privacy Act (CCPA), California residents may have the following rights concerning their personal information:

1. Right to Know

• The categories and specific pieces of personal information we collect.
• The categories of sources from which personal information is collected.
• The business/commercial purpose for collecting (or sharing) personal information.
• The categories of third parties with whom personal information is shared.

2. Right to Delete

• Request deletion of personal information, subject to certain exceptions.

3. Right to Opt-Out of Sale

• We do not sell personal information. Therefore, no opt-out is required.

4. Non-Discrimination

• We will not discriminate against you for exercising these rights.

Exercising California Rights
To request to know or delete your personal information, please contact us at hello@poweredbypark.com. We may need to verify your identity before completing your request.

If you use our application under a client’s account, please direct your request to the relevant client (e.g., your employer or the organization that granted you access).

Minors
Our services and application are designed for business purposes and are not intended for minors under 16.

Last Updated: Aug 6, 2025