Shifting Gear: a radical change for cycling

Annual Cyclenation Cycling UK conference

Oxford 2017

Workshop Title


Friday 10th November, Rosehill Community Centre, 10am - 5pm


Designing for inclusive cycling

Kevin Hickman and Alex Ingram


Funding for cycling: a view from DfT and Cambridge

Simon Hunt


‘Millstones’ and ‘lifebelts’ – understanding how to change travel behaviour

Lynn Sloman


LCWIPS and Space for Cycling - local authority focus

Roger Geffen. Cycling UK


“How can the University help people cycle safely in Oxford

Adam Bows and Ed Wigzell Oxford University


Changing Travel behaviour in schools: an overview of Sustrans’ school engagement journey

Sarah Leeming and Dave Clasby


Sharing responsibility amoungst all road users

Duncan Dollimore, Cycling UK


What can Bikeability offer? 

Paul Robison. The Bikeability Trust


Designing strategic cycle networks

Robin Tucker and Tom Guha

Saturday 11th November, Cheney School. 10.30am - 5.30pm




LCWIPS and Space for Cycling - campaigner focus

Roger Geffen. Cycling UK


Effective relationships between campaigners and councils

John Sayce. Chair, Wheelwrights


Bridging the gap between research and practice

Adrian Davis and Ben Spencer


Role of campaign groups through direct action

Donnachadh McCarthy and Nicola Branch


Masterclass in use of social media in campaigning

Oly Shipp


Galvanising cycle campaign groups: moving to the next level

Simon Hunt


Women and bikes: closing the gender gap

Kath Cochrane and Caitlin Bartlett


Advocating for true vision zero

Graham Larkin

Workshop Summaries

Friday 10th November Successful Cycling Projects

Designing for inclusive cycling

Workshop leaders: Kevin Hickman and Alex Ingram - Wheels for Wellbeing

Summary: Who are we designing for, what do they need, and where do they need it? We’ll be covering different contexts, moving from local networks through to geometry, and providing some rules of thumb along with references to key information.

Kevin began cycling for mobility rather than leisure during an extended stay in Germany without access to a car. He has built further on that experience with study tours in Denmark, Sweden, Belgium and the Netherlands, with a view to understanding why cycling ‘works’ in Northern Europe when it can often feel like an extreme sport in the UK. Kevin is using this knowledge help create a practical cycling environment by working with the Oxfordshire Cycling Network and our local councils.

Alex recently joined Wheels for Wellbeing part time and also works as a freelance cycle surveyor. He has been cycling all of his adult life, but became a convert to the cause of quality cycle infrastructure at the start of this decade and has spent his time since exploring cycling in a number of cities and helping to popularise best practice within the UK in local and national campaigning.

Funding for cycling: view from DfT and Cambridge

Workshop leader: Simon Hunt, Chair Cyclox

Summary: Confused about what stuff costs - “hard” and “soft” - that helps cycling? Why so apparently astronomical? Why doesn’t highway maintenance money improve infrastructure and not just replace like-for-like? What is CIL, S106, Tax Increment Financing, road pricing? What are the pros and cons of aiming for (say) £10 per head per year, versus (say) 10% of the total transport budget? What politically-acceptable novel sources of funding might there be? This session expects to bring together Department for Transport officials, local officers in charge of capital and maintenance funding bids, LEP reps, and campaigners to identify current opportunities and deficiencies in finding the cash and getting good value for money.

Growing up in Edinburgh can be hilly, chilly, windy and rainy, but it did not discourage Simon Hunt in his choice of cycling as the prime natural way to travel.  This preference has drilled itself into his marrow by the joy of living in Oxford for over fifty years, with its high-cycling cultural tradition.  His cycling advocacy began with querying the city’s Local Plan Inspector why it didn’t show cycle routes.  Now it does, but there’s lots else still to improve.  Since 2013 he’s been Chair of Cyclox, “The Voice of Cycling in Oxford”

‘Millstones’ and ‘lifebelts’ – understanding how to change travel behaviour

Workshop leader: Lynn Sloman

Summary:  The focus of this workshop will be on projects to change travel behaviour; giving you some basic questions to ask when designing behaviour change initiatives; and identifying the ‘millstones’ that prevent people travelling by bike  ….and turning them into ‘lifebelts’ to support cycling and sustainable travel.

About Lynn: Lynn is a nationally-recognised expert in design and evaluation of sustainable transport investment programmes. She was a member of the Department for Transport Expert Panel that advised ministers on the £600 million Local Sustainable Transport Fund, and also advised the Irish Department of Transport on its Smarter Travel Areas programme. As a Board member of Cycling England between 2001 and 2011, she helped set up the Cycling Demonstration Towns / Cycling City and Towns programme, and chaired a cross-government group to evaluate its effect. She was member and then Vice-Chair of the Commission for Integrated Transport between 2005 and 2010. She was a Special Adviser to the Board of Transport for London between 2000 and 2008, and appointed as a TfL Board member in 2016. She is currently also a trustee of the Foundation for Integrated Transport. Prior to founding Transport for Quality of Life, Lynn was Assistant Director of Transport 2000, now Campaign for Better Transport, from 1992 to 2002.  Lynn’s published work includes the major DfT studies on Smarter Choices (2004) and Sustainable Travel Towns (2010).

LCWIPS (Local Cycling and Walking Infrastructure Plans) and Space for Cycling - local authority focus

Workshop leader: Roger Geffen

Summary: A more in-depth look at the Government’s recommended process for drawing up Local Cycling and Walking Infrastructure Plans (LCWIPs), and how local councils and communities can work together to maximise public support and funding.

How can the University help people cycle safely in Oxford

Workshop leaders: Adam Bows, and Ed Wigzell Oxford University

Join us to crowdsource ideas and tangible infrastructure measures the University could potentially deliver on and around its Estate to help more people cycle in safety and comfort more often.  What and with who should the University develop Strategic Partnerships with to leverage positive change for cycling in Oxford?  This will be a very Oxford focussed workshop and input from local people will be greatly valued, helping to develop future Green Travel Fund investment by the University.

Changing Travel behaviour in schools: an overview of Sustrans’ school engagement journey

Sarah Leeming and Dave Clasby: Sustrans

Summary: In 2014 it was reported that 46% of primary school journeys were made by car, with the average distance travelled on these journeys being only 1.6 miles (DfT (2014) National Travel Survey 2013). There has never been a more important time to shift short journeys away from cars and walking and cycling can serve as an integral part of the solution to improving air quality, increasing physical activity amongst children and tackling the childhood obesity epidemic in the UK.  This workshop will consider some of the successes and challenges Sustrans has had in its school engagement journey over the last 10 years, together with exploring some of the difficulties, opportunities and aspirations for future behaviour change work in an increasingly challenging funding environment.


Sarah is Head of Delivery for England South and oversees the implementation of Sustrans’ behaviour change programmes, supporting sustainable travel choices for children, young people and adults throughout the region.


Dave is an ex teacher who joined Sustrans as a schools officer in 2004. He is now the Sustrans East Midlands Partnership Manager. In his spare time he is an active member of Derby Cycling Group.

Sharing responsibility amongst all road users

Workshop leader: Duncan Dollimore, Head of Advocacy and Campaigns. Cycling UK

A common call made by road safety professionals, but when does sharing responsibility trespass into victim blaming, and should sparse resources be directed equally towards education of and enforcement against all road users, or those who present the greatest risk to others? Close pass operations, lessons to learn from the approach taken by West Midlands Police, and "what about cyclists", are all in the mix for this workshop.

Bikeability cycle training

Workshop leader: Paul Robison, The Bikeability Trust

Summary:  What is Bikeability? Paul Robison from the Bikeability Trust will explain what Bikeability has to offer, how is it administered, and how it links to the National Standards for cycle training.  He will present case studies and evidence of impact (more cycling and safer cycling).  This will be followed by an informal Q&A session.

 For the last nine years, Paul Robison has been involved with Bikeability, the national cycle training scheme, first for Cycling England and then as project director for the Department for Transport’s support contract.  Paul is a chartered engineer with an entrepreneurial attitude: he has founded and run companies, social enterprises and charities both in the cycling sector and in software.  He has a thoroughly international outlook and has set up offices for businesses in Russia and the USA, and ridden his bike in more countries than he can remember! Paul says his main goal in life “is to persuade as many people as possible to take up cycling as a means of transport and for simple pleasure”.

Developing a future cycling network plan

Workshop leaders: Robin Tucker and Tom Guha

Summary: This session will cover the why, what and how of developing a future cycling network plan for your area.  Why it is important to have such a vision, for political influence and funding.  What it need to contain and the tools that are available to help you.  How to develop a plan with an approach that fits with the DfT’s LCWIP guidance.  We’ll have time for a little practical development, for which a map of your area and a mobile phone or tablet would be useful to access websites, and a Question and Answer session.

Robin Tucker started cycle campaigning in 2014, recognising the need for an county-wide organisation to work with the County Council and linking together campaigners from 29 groups to create the Oxfordshire Cycling Network (OCN).  OCN has achieved representation for people who want to cycle in the Oxfordshire LEP’s Transport Group, in a new Active & Healthy Travel Steering Group and with the leaders of the Council.  In 2017 OCN launched its vision for a county-wide Strategic Cycle Network which would enable safe and practical cycling between towns and workplaces and pay back an estimated £120m investment several times over.  Robin rides on and off-road for commuting and leisure – despite campaigning for better infrastructure, his favourite rides are long-distance off-road ones.

Saturday 11th November: Successful cycle campaigning

LCWIPS and Space for Cycling - campaigner focus

Workshop leader: Roger Geffen

A more in-depth look at the Government’s recommended process for drawing up Local Cycling and Walking Infrastructure Plans (LCWIPs), and how local cycling advocates can use the Space for Cycling campaign to maximise political support for high-quality cycle networks, and help the council secure the funding these require.

Effective relationships between campaigners and councils

Workshop leader: John Sayce, Chair Wheelwright Swansea

This workshop aims to look at ways we can increase our influence with both officers and Local Authority Councillors.  Examples of campaigning and its effectiveness with both groups will be shared with you. We aim to decide when and how we might use different methods that range from confrontational to listening. Whilst we know that cycling is often low in Local Authorities’ priorities with the current financial cutbacks, we look at what cycling can deliver for their values or mission which often includes statements around a healthier and more environmental City or County! There is no one way to campaign, so we want you to share examples of your local authority experience whether you thought it was good or bad, effective or time wasted!      

John is chair of Wheelrights in hilly Swansea Bay. Although he was a children’s social worker, he has been a cycle instructor in the U.K. and N.Z. since 2014. Most days, he is to be found cycling rather slowly, often to coach cycling, cricket or table tennis to youngsters!    

Bridging the gap between research and practice

Workshop leaders: Adrian Davis Public Health and Transport Consultant, and Ben Spencer, Research fellow, Oxford Brookes University

Summary: Cycle campaigners need to be equipped with good evidence of what works.  This helps them help lobby, campaign, negotiate and persuade.  Ben Spencer, Research Fellow Oxford Brookes University and Adrian Davis Public Health and Transport Consultant will be discussing the importance of good evidence and where campaigners can go to for high quality resources, and participants can share their experiences of where good evidence has helped their cause.

Ben is an urban designer and researcher currently working as a Research Fellow on the Brazil-UK Healthy Urban Mobility (HUM) project funded by the ESRC.  The research is focussed on understanding the impact of personal (im)mobility on both individual and community health and wellbeing of different neighbourhoods in Brazil and in the UK.

Previously Ben was a researcher on cycle BOOM, the EPSRC funded project investigating the potential for enabling more cycling by people in later life. During the project Ben was involved in developing and carrying out a range of innovative mixed methods including cycling life-histories, mobile interviews and cycling and wellbeing trials. Key outputs from the project included a summary report with recommendations for practice and policy, briefing notes for specialist audiences and a suite of documentary films capturing the participant’s experience of the wellbeing trials see


Adrian’s work has focused on the health impacts of road transport, the understanding of the importance of health by transport planners, and the application of science in selecting which policies and practices most support health enhancing travel behaviours. He authored the BMA’s first Transport Policy report in 1997, and has drafted various reports for WHO.  Adrian has worked in the Dept for Transport and for Public Health England. He remains the UK’s only health and transport specialist funded by a local authority and placed in a Transport Department – in Bristol City Council. He provides evidence summaries to support officers access the best available research. An Assistant Editor of the Journal of Transport and Health, Adrian was awarded an honorary Doctorate by the University of the West of England in 2015 in recognition of his ‘multi-disciplinary approach and collaboration on transport and health’. In the literature addressing inter-sectoral collaboration Adrian would be described as a boundary spanner.

Role of campaign groups through direct action

Workshop leader: Donnachadh McCarthy

Summary:  From the team who successfully brought Stop Killing Cyclists dramatic die-in’s to London. This workshop will focus on the role peaceful direct action and protests can play in cycle campaigning at local and national levels.

Donnachadh McCarthy is founder of Stop Killing Cyclists. He has been an active ecological campaigner for 25 years.  He is the author of Saving the Planet without Costing The Earth, Easy Eco-auditing and The Prostitute State and was the on-screen eco-auditor for BBC's Its Not Easy Being Green. A former Deputy Chair of the Liberal Democrats nationally and a local councillor in Southwark, he has not been a member of any political party for 10 years.

Masterclass in using social media for campaigning

Oly Shipp and Alison Hill, Cyclox

Galvanising a cycle campaign: moving to the next level

Workshop leader: Simon Hunt

“Effective campaigning is the art of changing what is possible”. Can we agree what’s achievable and if so, how to make it realistically happen? What trade-offs are there between what we desire and what we can achieve, in setting campaigning priorities? Campaigns cannot work by reason alone: what else is needed in addition? The time and energy of volunteers are finite and ultra-precious: how do we sustain them over the long periods involved in project-planning? Or should we just stick to the quick-wins? How do we best use the energy charge generated by unexpected external events? This workshop will gather the experiences and advice of successful campaigns, bringing together leaders of longer-established and newer cycling advocacy groups.

Growing up in Edinburgh can be hilly, chilly, windy and rainy, but it did not discourage Simon Hunt in his choice of cycling as the prime natural way to travel.  This preference has drilled itself into his marrow by the joy of living in Oxford for over fifty years, with its high-cycling cultural tradition.  His cycling advocacy began with querying the city’s Local Plan Inspector why it didn’t show cycle routes.  Now it does, but there’s lots else still to improve.  Since 2013 he’s been Chair of Cyclox, “The Voice of Cycling in Oxford”

Women and Bikes: closing the gender gap

Workshop leader: Kath Cochrane, Caitlin Bartlett and Tom Linton-Smith

Summary: Why do fewer women cycle than men in the UK? Is it confidence, fears around safety, or simply not having the right bike for the job? Hearing from the hugely successful Broken Spoke Bike Coop, and Tom Linton Smith’s work on family cycling, the discussion will focus on what actions councils, private organisations and campaign groups should take to help more women travel by bike.

Advocating for true vision zero

Workshop leader: Graham Larkin: Executive Director Vision Zero Canada

The traditional approach to road safety uses "enforcement, education and engineering" to compel good behaviour among individual road users (motorists, cyclists, pedestrians, wheelchair users, &c).  By contrast, with the Vision Zero approach the state takes responsibility for the implementation of fail-safe systems. This evidence-based paradigm largely comes down to improvements in designing out the conflict through better mobility networks and vehicles.

This workshop will draw on best practices worldwide, with an emphasis on (1) the principles of state responsibility, as manifested in good language and good laws, and (2) the practices including modal segregation, speed control and improved visibility. Participants will engage in a series of lightning breakout sessions enabling them to compare best and worst laws, language and design in their communities, always with an eye to the broader mobility ecosystem.

This "big picture" approach, and the focus on good design, should help cyclists understand how to frame and focus their advocacy work.

Born in Oxfordshire, Graham Larkin moved from Culham to Kingston, Ontario Canada where he studied history and art at Queen's University. He later lived in London (UK), Montreal, Ottawa, Massachusetts (Ph.D Harvard, 2003) and California (Stanford University, 2003-5) before returning to Ottawa to serve for six years as Curator of European & American Art at the National Gallery of Canada. A passion for people-friendly urbanism led him to establish Vision Zero Canada, followed by Love 30 [km/h] Canadaan offshoot of the UK's 20s Plenty for Us campaign. He enjoys making agitprop, including bike stickers.