Name of Performer and Song: Childish Gambino This is America
Media Form | Duration: | Ratio % of Performance to Narrative : | |||
Theme / subject matter: | Problems in america. Gun laws and racism | ||||
Any cultural competence needed to make intertextual references? | no | ||||
Generic Features The conventional ingredients | Look at the video/star: Strange outfit for the setting. Shirtless with grey trousers. The setting is in a normal large grey warehouse type area. | ||||
Sound of the music: Starts off gentle but becomes loud. Can change from choir type sounding music to trap style music. | |||||
Narrative Analysis | ...illustration Does it illustrate the song? ...amplification : Does it add another layer of meaning to the song? ...disjunction Does it seem to work in juxtaposition to the song? | What does this contribute to your understanding? The video is wild in the background but the main character and dancers are a distraction from the chaos going on around them. Although the lyrics talk about the subject it is the video that is full of hidden meanings and metaphors The video fits with the song as the loudness of the sound matches with the chaos and sometimes horror of the music video. | |||
What is the relationship between the narrative and star? | What does this suggest? The star could represent America as the country by being distracted or being a distraction from the underlying problems that the country is facing. | ||||
Technical Conventions | Visual Rhythm | ||||
Camera Movement and Cutting Speed Lots of it made to look like one continuous shot Panning and spinning movements dolly/track shots | |||||
Representation of The Star | |||||
What ideas are communicated about the star and how are these communicated through camera, editing and mise-en-scene? The camera follows the main star and focuses on the strange movements which I think amplifies the madness the character has. | |||||
Aesthetics | |||||
How is the video designed to look visually appealing? I think it is supposed to be appealing but in the sense that it has lots of things going on with lots to unpick from it. |