- Pg.

719.  FACILITIES ADVERTISING

  1. Purpose

Pol. 719

The purpose of this policy and its related practices and guidelines is to define the conditions upon which commercial messages and advertisements may be placed in school facilities or upon school property, and to establish definitive guidelines for the acceptance and placement of such messages or advertisements.  It is the intent of the Governor Mifflin School District to preserve its full rights and discretion to restrict access to the school facilities and school property and to reject or refuse placement or require removal of any or all commercial messages or advertisements should they fail to comply with these guidelines.  To the extent that any such messages and advertisements are accepted, it is the intent of the Governor Mifflin School District to reserve and exercise the right of full editorial control over the placement, content, size, appearance and wording, and to determine and prohibit types of commercial messages or advertisements that are deemed inappropriate for or inconsistent with the usage of school facilities and school property.

The use of advertising materials within the Governor Mifflin School District shall be kept to a minimum.  Advertisement on school grounds shall be pursuant to a written contract and in compliance with the established policies, practices and guidelines approved by the Governor Mifflin School District.  Such advertising materials must be aesthetically pleasing and enhance the school environment.  It is the duty of the Governor Mifflin School District to protect students and families from exploitation by private interests while on Governor Mifflin School District property.

The Governor Mifflin School District shall establish specifications for the types of permitted advertising surfaces and physical materials, and may reject advertising surfaces and materials that do not conform to those specifications or that are not otherwise deemed suitable.  Such procedures are necessary to ensure a proper measure of uniformity, durability and quality.  These procedures will further protect the integrity of the school facilities and the school property under ownership and control of the Governor Mifflin School District.

All school facilities and school property are intended for and are for the exclusive use of the Governor Mifflin School District and its designees for the public purposes associated with education, athletics, community recreation and community activities and entertainment.  

Placement of commercial messages or advertisements in school facilities or on school property shall require specific authorization by the Governor Mifflin School District.

  1. Delegation of

Responsibility

719-AG

Limitations and Restrictions

The Governor Mifflin School District hereby delegates to the Superintendent of Schools, or his designee, the authority and responsibility of negotiating contracts on behalf of the Governor Mifflin School District for the posting of commercial messages or advertisements in school facilities or on school property, provided, however, that the Superintendent shall have no authority to permit anything that is prohibited by this policy, this policy’s related guidelines, and any ordinances or regulations enacted by any municipality in which the relevant school property is located.  All tentative contracts are subject to the final approval and signature of the Governor Mifflin School District, and messages or commercial advertisements may be authorized and accepted only under the following conditions:

  1. Schools and departments may give recognition to businesses and other community groups providing assistance or financial support for academic and enrichment programs.  This recognition may include, but is not limited to, temporary signage at school events and on school facilities, such as gymnasiums, stadiums, and other athletic facilities, and perimeter fencing, in accordance with any ordinances or regulations enacted by any municipality in which the relevant school property is located.

  1.  Such signage must be designated in such a way as to represent and be consistent with the philosophy of the Governor Mifflin School District and the standards of the community.

  1.  Schools may work with local sponsors or advertisers directly or with the assistance of support organizations established for the purpose of raising funds to support the school’s programs.  Supporting organizations are defined as school allied groups such as parent organizations, boosters and other educational program support organizations.

  1. Commercial advertising or promotional material which does any of the following shall not be permitted on Governor Mifflin School District property:

  1. Promotes or references the sale or consumption of alcoholic beverages in name, likeness or implication or promotes establishments that are licensed for and primarily sell alcoholic beverages, including bars; provided, however, that restaurants or other food service establishments and hotels or other places of lodging may be authorized when the commercial message or advertisement promotes only the food service or lodging.

  1. Promotes or references the sale or consumption of tobacco products or

  depicts the use of tobacco products in any manner.

  1. Promotes issues, candidates, campaigns or organizations of a social,

   political or rhetorical nature.

  1. Promotes or references gambling, pari-mutual betting, lotteries, or games of

   chance whether by name, likeness or implication or promotes or references

   providing such services or activities of a related or similar nature.

  1. Depicts any form of nudity or semi-nudity, profanity, obscenity or

   lewdness or characterizations that suggest, depict or promotes any such

  element.

  1. Promotes in any form or references illegal drugs, illegal drug use or illegal

  drug materials; or characterizations that suggest or depict the promotion or

  glorification of any such products, activities or materials.

  1. Promotes or references the use or sale of firearms, explosives or other

  weapons; or the depiction, suggestion or glorification of violence or acts of

  a violent nature.

  1. Promotes or proselytizes a particular religious group, affiliation or belief.

  1. Uses foul or offensive language, representations or descriptive material of

              any kind having more than one meaning or connotation, one of which

              would otherwise be prohibited under this policy.

  1. Describes or depicts criminal activity in any way.

  1. Includes any claims that, in the judgment of the authorized representative

               of the Governor Mifflin School District, or its legal counsel, constitutes

               false, exaggerated or misleading claims, or that contains offensive or

               otherwise improper comparisons with other products or their makers.

  1. Prior to any acceptance or placement of commercial messages or

   advertisements upon any school facilities or the school property under

   ownership and control by the Governor Mifflin School District, the

   specifications of the same, including all advertising copy or content and all

   materials by which such advertising shall be displayed, must be submitted

   to the Governor Mifflin School District for approval.

  1.  The organization that erects the sign or the managing company the school

    district hires bears full responsibility for all costs and expenses associated

    with the procurement, erection, maintenance and removal of the sign(s).  If

    any sign becomes damaged or requires repair for any reason, it is the sole

    and exclusive responsibility of the organization/managing company that

   erects the sign for its repair or removal.  In the event the Governor Mifflin

   School District becomes aware of a sign requiring repair or removal, the

   Governor Mifflin School District shall notify the responsible

   organization/managing company.

  1. The responsible organization/managing company must repair or remove the

   sign in a timely fashion.  If the responsible organization/managing

   company fails to do as required, the Governor Mifflin School District will

   repair or remove the sign and bill the responsible organization accordingly.

  1. The responsible organization/managing company agrees that in all

   contracts it enters into with advertisers for advertising signs, the

   responsible organization/managing company will include a provision that

  the advertiser release the Governor Mifflin School District from any

  liability in any cause of action that may arise as the result of the erection or

  removal of the advertising signs.

  1.  Any approval for the erection and display of commercial messages or

    advertising shall be made in writing as part of a written placement

   agreement that shall, at a minimum, contain references to and the

   advertiser’s commitment and agreement to abide by this policy.  The term

   and rate of compensation shall be pursuant to the Governor Mifflin School

   District’s then current approved advertising terms and rates.

Exemptions and Exceptions

Nothing in this policy shall be interpreted to neither prohibit or require authorization for any of the following:

  1.  Merchant or government identification, logos or trademarks appearing

   upon property acquired, installed or used in the construction or renovation

   of any of the facilities.

  1. Public service announcement or announcements of events directly related

   to services of the Governor Mifflin School District.

  1. Product or vendor identifications in relation to authorizing merchandizing

   or vending operations conducted upon or about the school facilities or the

   school property under ownership and control by the Governor Mifflin

   School District.

Amendments to Policy

The Governor Mifflin School District reserves the right to amend this policy from time to time and no advertising contract entered into under any existing version of this policy shall serve to restrict or prevent the Governor Mifflin School District from making any such subsequent amendments.

References:

School Code – 24 P.S. Sec. 511

Board Policy - 707

Page  of