GC2022 Guidelines for Ambassadors
This year’s Global Challenge (GG2022) will be different: we are assigning a new board of representatives and testing a new A--D self-governed network.
This is an open source document that will be collectively developed by the board of representatives, advised by A--D’s executive team. The goal is to create hands-on guidelines for ambassadors and representatives to take an active role in the GC2022 program and partnership engagement.
GC2022 Guidelines for Ambassadors
Timeline Global Challenge 2022
Responsibilities
- Promote the GC2022 campaign to increase the number of local submissions
- Share A--D SM messages on your own personal channels and with your own network.
- Identify local Social Media (SM) groups and channels where A--D target audience (see graph below) is most active.
- Add the identified channels to this sheet GC2022 social media
- Share and post original and translated A--D messages to these channels.
- Grow and engage A--D’s network of partners
- Identify local community-based organisations, universities, professional, students and alumni associations and media outlets active in the area of community development and the built environment;
- Add the identified organizations and their contact info to this sheet Project partners 2022
- If you would like to proactively engage partners and sponsors, A--D will provide you with an affiliated email account and with access to A--D email templates.
- Contribute content to A--D social media channels
- Draft original posts for the A--D SM channels in English and in your language: Share photos from local events and meetups, site visits, collaborations with the GC2022 finalists or other members of the A--D network and write appropriate captions;
- Schedule SM posts using Buffer: two posts/ month;
- Optional: Complete a three day takeover of A--D Instagram channel.
Opportunities
- Networking: is critical not only during GC2022 but to build a strong A--D Network in the long run. Ambassadors can join Round Table talks, co-organise and join local meetups and actively connect with potential partners and collaborators.
- Skill training: gain hands-on experiences building partnerships and fundraising through running campaigns, exchanging ideas and communicating with potential partners.
- Exposure: A--D will credit all ambassadors’ contributions to the GC2022 campaign on its website and SM channels.
N.B.
- Ambassadors will commit to volunteer min. 2hr/week on average. The time invested will of course vary depending on the phases, contexts and each person;
- As an ambassador, your contact information will be made available to other ambassadors and representatives and GC2022 finalists to facilitate contact and exchange of information.
Get Started
- Register as a member on A--D Website:
- Create an account on A--D website using your first name, last name and email address.
- Add your headshot to your profile
- Specify your skills and your field(s) of expertise
- Specify your location and the language(s) that you speak
- If you did not already, like A--D Facebook page, follow A--D Linkedin page, Instagram and Twitter accounts and become a member of A--D Facebook and Linkedin Groups.
- Sign up to A--D newsletter
- Add your contact information to the following sheet
- Join the Ambassadors Channel on Slack.
Reference | Related Documents
Timeline Global Challenge 2022
A--D Target Audience
SM best practice guidelines
A--D is active on four social platforms: Facebook, Instagram, Linkedin and Twitter.
Below are the links of A--D SM accounts, a few tips on how to draft great posts and examples of some of our past successful posts.
General tips when posting to SM:
- Use high quality images and visuals;
- Write clear and easy to read captions. Succinctly provide context and describe your images. Ensure that your first sentence is the most impactful.
- Include a question in your post to encourage response and engagement;
- When relevant, tag people or pages (up to 5) mentioned in your post or who are likely to be interested and interact;
- Identify relevant and trending hashtags and add them to your post. Use hashtags sparsingly (up to 3 in each post). If you would like to add more hashtags, post these in the first comment under your post. Add the relevant hashtags to GC2022 social media
Don’t forget that you can always post and contribute to A--D Facebook and Linkedin groups using your own SM accounts.
A--D Instagram Takeover
A--D Instagram takeover features original content (pictures and captions) curated by the GC2022 ambassadors. The takeover’s objective is to share pictures and stories from your perspective as a design student or professional which feature relevant projects and activities in your locality with A--D network.
- TAKEOVER CONTENT
Photos and Captions:
1.1. Three pictures to be published on A--D’s Instagram account. One picture introducing yourself to our followers and two pictures of two different projects of your choice, in your region;
1.2. The pictures should be original and you should be their primary owner. It is preferable if the photos have never been published before;
1.3. A caption to go with each picture, three in total. The first caption is a brief introduction of yourself and the other two are descriptions of the projects depicted in the pictures. Each caption should be no more than 2,000 characters and should be original;
1.4. Identify #hashtags (up to 3) and Instagram @accounts to tag on each picture.
1.5. Photos specs
- Pictures should be in PNG format and measure:
- Square: 1080 pixels x 1080 pixels (1:1)
- Landscape/horizontal: 1080 x 566 px (16:9)
- Your file shouldn’t be larger than 5 MB;
Stories:
1.6. A minimum of three videos to be published on A--D Instagram Stories. The videos can be taken during site visits, a relevant event, interesting landmarks of your locality,;
1.7. Stories specs:x-
- 15 to 60 seconds long each;
- Have a vertical orientation: 1080 pixels wide x 1920 pixels tall (9:16 aspect ratio);
- Have an .mp4 extension and a size of 100 MB maximum.
2. CONTENT PUBLICATION
2.1. Schedule your content (stories, pictures and captions) for publication over three days using Buffer. A--D social media team will review it to approve its publication;
2.2. During the takeover, repost your photos and stories on your own Instagram account after they’ve been published on A--D IG account. Make sure to tag @A--D.
How to Use Buffer
To schedule content on buffer, log in using your username and password. You will be taken to the calendar view. On the left panel click on “Queues”:
From the drop list, pick a channel, then click on “Create Post”:
Draft your message in the Composer then save your draft:
More video tutorials from Buffer:
- Scheduling posts
- Attaching images, videos and other media to your posts
- Scheduling Instagram posts
- Scheduling Instagram stories
[Campaign kit]
[Project partner kit]
[GC2022 program]