COOP linkedin rubric

Reviewer:

Candidate:

Date:

Profile

Content

Feature

Requirements: ✔✔ all in cell to ✔ a “Feature”

Notes (optional)

First glance

  • Photo: high quality photo/camera, good lighting, head & shoulders, no selfies, smile!
  • Background image: high resolution, relevant, professional, not too busy or distracting
  • Headline: Can be current “title at companyor concise description aligned with desired jobs
  • Clean, custom URL: linkedin.com/in/name (.../Rychelle .../MonicaAnneGuzman .../IndiaNY)

Summary

  • Authentic career story: past, present, future
  • 2-4 tight sentences, clear industry focus/passion
  • Media links: High quality, professional, relevant

Skills

  • 2+ official certifications, incl. Google AdWords
  • 5+ self-reported skills aligned with desired jobs (“endorsements” welcome but not necessary)
  • Languages (“limited working proficiency” & up)

Activity

  • 200+ connections: overall sense of relevance (college, COOP, industry, etc—not total randos!)
  • Following: 20+ industry-relevant organizations
  • Recommendations: 1+ received, 1+ given

Resume

  • Profile matches resume in all ways possible!!

Storytelling

  • Each bullet makes a unique, valuable point
  • Every bullet: Action → Result → Significance (why it mattered to the org, team, or client)
  • Consistent format for all jobs (bullet “•” etc.)

Keywords

  • Role-relevant terms included as appropriate (for digital marketing, expert terms like Google AdWords, client, Excel, pivot tables, etc.)
  • Generally positive qualities like teamwork, leadership, always learning, etc. “pop”
  • No: Over-the-top industry jargon

Metrics

  • Yes: Relevant, compelling numbers (“managed $XX budget,” “achieved YY% growth,” etc.)
  • No: Confusing numbers with too little context

Active verbs

  • Bullets start with interesting, dynamic words
  • Use variety—don’t reuse verbs (in one section)

Grammar & spelling

  • Yes: Consistent past-tense, except current role
  • No: Typos, spelling errors, bad grammar, CAPS

      /10 (sum of “Feature” ✔✔✔ in leftmost column)