In MiCME powered by CloudCME, each activity webpage can be customized to include additional marketing assets such as banners, thumbnails, and vanity URLs.

To customize the activity webpage, review the guidance below for each marketing asset and either:

• Include assets as attachments in the CME application.
• Submit a ticket with your request after application approval.

Please be sure to reference the Planning Guide for compliance considerations including those related to promotional material (e.g., brochures), commercial support, exhibits, and more. more information.

Marketing Asset Guidelines by Type: 

• Activity Details Page Banner Image
• Activity Listing Thumbnail Image
• Brochure (Only for Courses)
• Vanity URL
• Hotel
• Exhibitors and Commercial Support

Activity Details Page Banner Image

The banner image(s) will display on the MiCME activity webpage when the user clicks on the search results and would like to see more details about the activity. Please follow the image requirements below.

Max File Size: 500kB

Recommended Dimensions: 1,500 pixels wide x 200 pixels tall

Accepted File Types:  .jpg, .jpeg, .png

Activity Listing Thumbnail Image

The thumbnail image is the image that will be displayed next to the activity in the Search results, underneath the Register and Details buttons. Please follow the image requirements below.

Max File Size: 500KB

Recommended Dimensions : Square - 320 pixels wide x 320 pixels tall

Accepted File Types:  .jpg, .jpeg, .png

Brochure (Only for Courses)

Previously known as the “Activity Information Sheet,” The course brochure is generated in MiCME by the OCME&LL team and provided to the Activity Coordinator once the activity is approved and all financial mitigation is complete (approximately 2-4 weeks prior to the date of the activity).

Occasionally, Activity Coordinators may have generated their own brochure with permission, review, and approval from OCME&LL. These custom brochures should be added to MiCME and made available on the activity webpage.

Please follow the file guidelines below:

Max File Size: 100MB

File Types: .doc, .docx, .odt, .pdf, .jpg, .jpeg, .png, .gif.

Vanity URL

A vanity URL can be used if it is needed. The URL will begin with the following:

https://umich.cloud-cme.com/

Then the activity name can be used after the backslash. For example: https://umich.cloud-cme.com/(namedateofactivity)

Hotel

Hotel information such as the hotel address, directions, room rates, and a link to book a room can be added to the activity webpage.

Exhibitors and Commercial Support 

If an activity has Commercial Support, this must be disclosed on the activity web page once each supporter is approved by OCME&LL and Letters of Agreement have been signed. Refer to the Planning Guide for specific requirements related to Commercial Support and Exhibitors.