Gnome Games ESP Program
Expectations - Standards - Processes
The Gnome Games ESP Program is the operations manual for everything we do at Gnome Games. It is designed to anticipate staff needs and covers basic day to day operations as well as special operations and tasks.
Table of Contents
Suggestions / Changes
ESP Program Overview
Expectations
Standards
Processes / Procedures
Performance
Success
Human Resources ESP’s
ESP - Contacting Human Resources
ESP - Hiring - Application processing and interviews
Expectations
Standards
Processes / Procedures
Performance
Success
ESP - Requesting Time Off
ESP - Calling in Sick
ESP - Reading Email Accessing and Utilizing Your Gnome Games Gmail Account
ESP - Updating Personal Information
ESP - Paystubs
ESP - Staff Duty Descriptions
Retail Store Operations
ESP Mastering the Art of the Gnome Games Phone Call
ESP Retail Operations Communications
ESP - Make a Sale
ESP - Take a Special Order
ESP - Take a Return
ESP - Transfers
ESP - Receiving
ESP - What to do when POS is down (Square Operations)
ESP - Used Games Intake and Sales Procedure
ESP - Great Grades Program
Expectations
Standards
Processes / Procedures
Step 1: Initial Verification and Timing
Step 2: Grade Check and Ineligibility Rule
Step 3: GPA Calculation and Discount Determination
Step 4: MyPOS Processing and Logging
Performance
Success
Event Planning and Scheduling
Understanding Your Audience: Cultivating Community and Profitability at Gnome Games
High-Profit Segments:
Segment with High Growth Potential:
Segment with Growth Potential:
Building Community:
In Store Play Operations
Collectible Card Games
Magic the Gathering
Commander
Draft
Sealed
RCQ’s
Constructed Tournaments
Prereleases
Bundle Brawl
2 Headed Giant
Pokemon
Pokemon League
Pokemon Tournament (Win a Match / Win a Booster - WAM WAP)
Pokemon Prereleases
Yu Gi Oh
Weiss Schwarz
Cardfight
Digimon
Dragonball
One Piece
Meta Zoo
My Hero Academia
Miniature Games
Role Playing
Stay and Play Library
Magic Binder Restock Procedures
Operations
Facebook Daily Posts
Events
Creating a WordPress Event Listing
Expectations
Standards
Procedures
Email
POS MyPOS
MyPOS Operations are found here - MyPOS Operations Manual
Warehouse Operations
Gnoshery Operations
Suggestions / Changes
The ESP Program is a living document and all staff are encouraged to submit changes and suggestions. Please use your store or work location chain of command - email your manager, managers review and email HQ.
ESP Program Overview
The Gnome Games ESP Program is the operations manual for all operations at Gnome Games. It is designed to anticipate the needs of staff, customers and the organization in a proactive manner to allow Gnome Games Staff to put fun on the tables in the communities we serve.
Formula for Success - Expectations + Standards + Processes = Performance & Success
Expectations
Expectations define what everyone involved in a situation desire from the interactions and activities they are participating in. This is the ‘What We Expect’ part of the ESP Equation. Expectations must
- Define what all parties expect from the opportunity
- Include customers, community, staff and company
- Be Specific and clearly identified
- Address needs, quality, reputation, value, equity and memorability
- Take us through The Expected Journey – the story that makes a memory
Standards
Standards define the quality of the experience Gnome Games staff provides for specific Expectations for our customers, the community, staff and Gnome Games. Standards must:
- Ensure we do what we say, say what we do
- Be Consistent with Gnome Values
- Ensure Gnome Uniformity (All locations, all the time)
- Ensure Professional Presence
- Be Communicated clearly
- Be Reasonable
- Be Replicable
Processes / Procedures
Processes and Procedures are how we meet the Expectations to Standard for our customers, community, coworkers and company. We use the term Processes and Procedures interchangeably. Processes and Procedures must:
- Tell staff how we do what we do
- Be a step by step tool for staff and company to use
- Be understandable
- Include Applicable Decision Matrix (Decision points and what to do in each case)
- May have several sub Processes that are necessary to meet Expectations
Performance
Performance is a result of the ESP Program that Gnome Games uses to evaluate, adapt and improve our operations with. Performance tells us how well we have met Expectations, and gives us tools to evaluate individual, team, store, program and overall company performance. Performance:
- Is Measurable / Quantifiable
- Is always internal (We don’t share our performance measures outside the company or groups we are working with - almost all performance measurements are NDA)
- Identify Critical Criteria - what we need to know and measure to be successful
- Data driven
- Consistently collected, analyzed and utilized for improvement
- Used to evaluate and reward based on level of Proficiency
- Proficient -> Master -> Expert
- Proficiency is expected of all staff
- Experts train
- Mastery rewarded
Success
Success includes Customer Satisfaction, Staff Satisfaction and Business Success. Each area is evaluated through the ESP program to ensure we are as successful as possible in every aspect of the Gnome Games Operations. Success evaluations must include:
- External – Customer Satisfaction
- Internal – Staff Satisfaction
- Communicable ‘Good Job’ measurements
- Meaningful
- Personal growth and development
- Internal – Business Success
- Profitability
- Sales
- Sustainability
- Improvement
- Growth
Human Resources ESP’s
Human Resources (HR) is the lifeblood of Gnome Games operations. This is how we take care of the staff, staff communication, payroll, vacation, and other employment related expectations.
ESP - Contacting Human Resources
Human Resources is the lifeblood of Gnome Games. Without the best people on our staff, trained and communicating effectively and working together we can not succeed.
Expectation - All staff must know who and how to contact Human Resources for various HR related information and programs. The expectation is that all staff will know who to contact for what information.
Standards - Staff should contact the appropriate HR manager based on the information or assistance needed utilizing the correct communication channel for the situation
Processes -
ESP - Hiring - Application processing and interviews
Expectations
The Gnome Games hiring process is designed to find the right talent for our team, ensuring a seamless and positive experience for both applicants and staff. The Expected Journey is one where we are proactive, communicative, and respectful of every candidate's time. We expect to respond to all applicants within one business day, conduct a phone interview within three business days, and schedule an in-person interview within five business days. This is a shared expectation for all staff involved, including the HR Director and hiring managers. The HR Director is personally responsible for all aspects of the hiring and interview process, including coordination of interviews with gaining managers.
Standards
We uphold a standard of professionalism and efficiency throughout the entire hiring process. Our communication will be clear, consistent, and timely, reflecting our core values. By maintaining these standards, we reduce stress for our team and avoid losing strong candidates due to a slow or uncoordinated process. We ensure uniformity by documenting all rejections with a brief explanation, which helps us maintain a professional presence and a data-driven approach.
The HR Director will ensure that
- We respond to all applicants within one business day, successful or not.
- Conduct a phone interview for potential candidates within three business days,
- Schedule an in-person interview within five business days. This must be coordinated by the HR Director with the gaming manager and HQ managers through Discord prior to setting the date and time with the candidate. All managers are expected to respond proactively and within 1 business day of any interview request from HR.
- In person interview results are reported back with a recommendation for hire or not within 4 hours of every in person interview, by the gaining manager.
This is a shared expectation for all staff involved, including the HR Director and hiring managers.
Processes / Procedures
The following steps are how we meet our hiring expectations to standard:
- Application Review: All new applications from Indeed, our website, or in-person must be reviewed daily. The HR Director will annotate each application or forward it to the relevant hiring manager and a designated individual to track incoming candidates.
- Phone Interviews: When a candidate is a potential fit, the HR Director must schedule a phone interview within one business day of the application review. A daily email must be sent to the hiring manager and the designated individual with a list of all phone interview attempts and scheduled appointments.
- Post-Interview Communication: The results of phone interviews should be shared immediately.
- In-Person Interview Coordination: If a candidate is a good fit, the HR Director will coordinate an in-person interview. This is done by sending a message in the manager's Discord channel for the relevant store and tagging the HR Director, the relevant manager(s), and Jocelyn.
- Applicant Rejection: All unsuccessful applicants must be noted on our hiring platform (Indeed or our website) with a brief note explaining the reason for rejection.
Performance
Our performance is measured against our timeline goals. We evaluate our success by tracking the following critical criteria:
- Time to Respond: The time from application submission to the first response.
- Time to Phone Interview: The time from the first response to the scheduled phone interview.
- Time to In-Person Interview: The time from the phone interview to the scheduled in-person interview.
This data is consistently collected and analyzed to evaluate and reward proficiency within the hiring process, ensuring we are constantly improving.
Success
Our hiring process is a success when we achieve positive outcomes in three key areas:
- External (Customer Satisfaction): Applicants have a positive experience, regardless of the outcome, which enhances our reputation as an employer of choice.
- Internal (Staff Satisfaction): The hiring process is efficient and manageable, easing the burden on our current team and contributing to personal growth and development in recruiting.
- Internal (Business Success): We find the right talent quickly and efficiently, ensuring our continued growth and sustainability by building a strong, professional team.
ESP - Requesting Time Off
ESP - Calling in Sick
ESP - Reading Email Accessing and Utilizing Your Gnome Games Gmail Account
Mastering Your Gnome Games Gmail Communication
Welcome to the Gnome Games team! This ESP program guides you through accessing and utilizing your Gnome Games Gmail account to maintain effective communication with colleagues, partners, and customers.
Expectations:
- All staff can access and use their assigned Gnome Games Gmail account for official communication.
- Staff will read all Gmail messages during each shift and respond promptly as needed.
- Business protocols, including professionalism and clarity, will be applied in all email communication.
Standards:
- Gnome Games email addresses are assigned by the HR department upon hiring.
- Chrome browser is the preferred platform for accessing Gmail.
- Consistent communication with a professional tone and appropriate language is maintained.
- Timely responses to emails are expected, considering urgency and workload.
Procedures:
A. Accessing Your Gnome Games Gmail Account:
- Open Google Chrome on your work computer.
- Navigate to https://mail.google.com/.
- Enter your assigned Gnome Games email address (provided by HR) in the username field.
- Enter your secure Gnome Games password.
- Click "Sign in".
B. Setting Up a Signature Block:
- Click the Gear icon in the top right corner of your Gmail inbox.
- Select "Settings" from the menu.
- Click the "Signature" tab.
- Create a new signature by entering your full name and title in the "Text" box.
- Click "Image" to insert the Gnome Games logo.
- Paste the link https://gnomegames.com/wp-content/uploads/2024/01/Gnome-Icon-Full-Color-copy.png into the "Source" field.
- Click "Link" to add a hyperlink to the logo. Enter https://gnomegames.com as the link address.
- Position the logo and adjust the signature format as desired.
- Click "Save changes" to apply your signature.
C. Logging Out of Gmail:
- Click the avatar icon in the top right corner of your Gmail inbox.
- Select "Sign out".
Success:
- You can confidently access and navigate your Gnome Games Gmail account using Chrome.
- You maintain a professional email signature with your contact information and a linked Gnome Games logo.
- You consistently read and respond to emails effectively, upholding Gnome Games communication standards.
Remember, your Gnome Games email is a vital tool for professional communication. Use it wisely and effectively to contribute to our team's success!
This ESP program serves as a guide for new staff to seamlessly access and utilize their Gnome Games Gmail accounts.
ESP - Updating Personal Information
ESP - Paystubs
ESP - Staff Duty Descriptions
- Store Retail Staff
- Store Manager
- Warehouse Floor Staff
- Warehouse CCG Specialist
- Warehouse Manager
- Gnoshery Front of House Staff
- Gnoshery Cook
- Gnoshery Manager
- Retail Development and Sales Director
- Online Support Specialist
- Outreach and Convention Staff
- HR Director
- CEO
Retail Store Operations
Retail store Operations are the primary staff responsibilities in all of the retail stores. These ESP’s include POS Operations, Sales Floor Operations, Stocking, Transfers, Special Orders, Preorders, and many other day to day tasks.
ESP Mastering the Art of the Gnome Games Phone Call
Every phone call is a chance to enchant our customers and solidify Gnome Games as their family's game store. This ESP program guides you through answering calls with courtesy, ensuring we capture every detail to resolve concerns and spark excitement.
Importance:
- Positive First Impression: A friendly and professional phone manner showcases Gnome Games' values and sets the stage for a delightful customer experience.
- Accurate Information Capture: Missing details can lead to delays and frustration. Capturing full information ensures prompt and precise assistance.
- Exemplary Customer Service: Taking copious notes and actively listening demonstrates respect and a commitment to meeting customer needs.
- Efficient Resolution: Complete and accurate information empowers our managers to address concerns quickly and effectively.
Expectations:
- Greet callers warmly and identify yourself as a Gnome Games representative.
- Speak clearly and professionally, maintaining a positive and helpful tone.
- Actively listen to the caller's concerns and ask clarifying questions if needed.
- Obtain the caller's full name, business name, phone number, and the reason for their call.
- Take detailed notes while the caller is on the phone, capturing key points and specific details.
- Fill out the Gnome Games message form [https://docs.google.com/forms/d/e/1FAIpQLSeSEgpcp6Oz_JzQu0t4PEnmo0rrcCqJhGB1eJNmINX6kr8QFg/viewform] with the captured information while the caller is still on the line.
- Confirm all information with the caller before ending the call, ensuring accuracy.
- Thank the caller for their time and remind them of Gnome Games' commitment to providing memorable tabletop experiences
Standards:
- Smile (even though they can't see it!) and project friendliness through your voice.
- Listen actively. Take the time to listen and as necessary ask questions to clarify and always obtain the important information we will need to please the customer
- Use clear and concise language, avoiding jargon or technical terms.
- Speak at a moderate pace, allowing the caller to understand and respond comfortably.
- Maintain a professional tone without sounding robotic or overly scripted.
- Show genuine interest in the caller's concerns and express a willingness to help.
Procedures:
- Answering the Phone:
- When the phone rings, answer promptly within 3 rings.
- Greet the caller with a cheerful "Hello, this is Gnome Games! Thanks for calling!"
- Introduce yourself by name , e.g., "My name is Bard, and how may I help you today."
- Gathering Information:
- Ask the caller how you can help them today.
- Listen actively and empathetically to their concerns or questions.
- If needed, ask clarifying questions to understand their situation fully.
- Obtain the caller's full name, business name, phone number, and the reason for their call.
- Taking Notes and Sending Message:
- While the caller is speaking, take detailed notes and capture key points and specific details.
- Once you have gathered all the information, open the Gnome Games message form [https://docs.google.com/forms/d/e/1FAIpQLSeSEgpcp6Oz_JzQu0t4PEnmo0rrcCqJhGB1eJNmINX6kr8QFg/viewform].
- Fill out the form with the information you collected during the call, ensuring accuracy.
- Confirmation and Follow Through
- Briefly summarize the information you received and confirm it with the caller for accuracy.
- Explain that you will send a message to the appropriate manager based on their concern.
- Thank the caller for their time and assure them that we will get back to them as soon as possible.
- Final Steps:
- Submit the completed Gnome Games message form.
- Ensure any POS information that may have been part of the call is updated properly Special Orders, Preorders etc. Always add notes to POS transactions every time you interact with the customer and their order
Success:
- You consistently answer calls within 3 rings and greet callers warmly and professionally.
- You capture all necessary information accurately and completely, using the Gnome Games message form effectively every single call.
- You demonstrate a helpful and empathetic attitude, leaving callers feeling heard and valued.
- You contribute to efficient problem resolution by providing managers with precise details.
Remember: Every phone call is an opportunity to weave the magic of Gnome Games into our customers' lives. By embracing professionalism, accuracy, and genuine warmth, you can help us craft extraordinary experiences that bring joy and adventure to every gamer.
This ESP program equips our staff, even those new to customer service, with the tools and knowledge needed to excel in phone interactions.
ESP Retail Operations Communications
Jocelyn is the Gnome Games Director of Retail Operations and Sales.
ESP - Make a Sale
ESP - Take a Special Order
ESP - Take a Return
ESP - Transfers
ESP - Receiving
ESP - What to do when POS is down (Square Operations)
ESP - Used Games Intake and Sales Procedure
https://docs.google.com/document/d/1N5iDJqzgAqGjBaqqOEjVujEVR8MoismvSdtyyKXVJCU/edit?usp=sharing
ESP - Great Grades Program
The Gnome Games Great Grades Program ESP defines the standards and processes for rewarding students for academic achievement through a discount program.
Expectations
The primary expectation is to reward academic excellence while ensuring program integrity and efficient transaction processing.
- All staff must be able to accurately verify eligibility and calculate the discount based on the student's report card.
- The entire transaction must be completed efficiently and respectfully, ensuring the student has a positive experience.
- Staff must verify and log the discount usage in the MyPOS system to prevent double-dipping within the semester.
Standards
Standards define the specific rules for eligibility, documentation, and discount usage.
- The student must be enrolled 3/4 time or more.
- The report card must be for a full semester/trimester.
- The report card must be presented within 30 days of the end of the semester/trimester.
- Grade Minimum: All grades shown on the report card must be a B or better. No exceptions.
- Usage Limit: The discount is limited to one use per semester report card, up to two times annually. Staff must check customer history in MyPOS to confirm this.
- Documentation: Staff must see the official report card (physical or digital, logged into the school site).
- Product Eligibility: Discount applies to a single purchase of new, non-collectible games and products (excluding single cards, tournament fees, or use with other offers).
Processes / Procedures
The following steps outline how staff execute the Great Grades Program and verify adherence to the standards.
Step 1: Initial Verification and Timing
- Receive Report Card: The student presents their semester report card (physical or digital).
- Verify Timing: Confirm the report card is for a full semester and is presented within 30 days of the semester end date.
- Verify Enrollment: Confirm the student is a 3/4 time or more student.
Step 2: Grade Check and Ineligibility Rule
- Check All Grades: Staff reviews every grade on the report card.
- Ineligibility Rule: If any grade is below a B (e.g., B-, C+, C, D, F), the student is immediately declared ineligible for this semester's discount. Pass/Fail Grades: Pass grades are ignored in the GPA; Fail grades count as an F, making the student ineligible.
- Elementary Grades: For younger students with numeric or other non-letter grading scales (+, -, 0), staff will use judgment to err on the side of great grades to reinforce the positive experience and encourage future academic work ethic.
Step 3: GPA Calculation and Discount Determination
- Use Standard GPA Scale: Calculate the GPA using the following scale:
- A = 4.0
- A- = 3.66
- B+ = 3.33
- B = 3.0
- Calculate Discount: The discount is GPA x 10%. (Example: 3.2 GPA = 32% discount).
- Determine Final Discount: Round the calculated percentage to the nearest available discount tier in MyPOS: 40%, 35%, or 30%. (Example: 32% or 33% rounds to 35%; 30% or 31% rounds to 30%).
Step 4: MyPOS Processing and Logging
- Look Up Customer: Staff must put the customer into MyPOS.
- Verify History: Check the customer history to verify the discount has not been used for the current semester.
- Apply Discount: Apply the final, rounded discount (40%, 35%, or 30%) to the single eligible item.
- Add Notes: Always add a detailed note to the customer's profile documenting the date used, the semester used for, and the final discount percentage applied.
Performance
Performance is measured by staff adherence to the strict eligibility rules and the consistency of MyPOS logging.
- 100% adherence to the "B or better" rule for eligibility.
- 100% verification that the discount has not been used for the current semester, as confirmed by MyPOS notes.
- Accurate rounding to the nearest 40%, 35%, or 30% tier.
Success
Success is achieved when the program fosters community goodwill, rewards excellence, and maintains integrity through precise execution.
- External (Customer Satisfaction): Students are excited and rewarded for their hard work, and younger students have a positive experience that encourages future academic success.
- Internal (Business Success): The program drives new, profitable sales of eligible products, and staff time spent on verification is minimized due to clear rules and documented procedures.
Event Planning and Scheduling
Understanding Your Audience: Cultivating Community and Profitability at Gnome Games
Gnome Games thrives on a tapestry of passionate players, and understanding their unique needs is key to crafting engaging events that drive community and profitability. Each segment brings valuable contributions, and fostering connections unlocks true success.
Remember there is often crossover between segments!
High-Profit Segments:
1. Employed Adults: Juggling busy schedules but seeking fun and connection, employed adults have disposable income and a strong desire for enriching experiences. Lunchtime board game sessions, short evening events ending before bedtime, and weekend options beyond traditional are what appeal to these customers. Flexible attendance formats like drop-in/drop-out or late arrival options. These customers thrive on Experience - diverse interests with themed nights, game specific casual play, and occasional experiential tournaments for popular games are where we engage these customers.
2. Hobby Enthusiasts: Passionate about specific games or genres, these loyal spenders seek in-depth experiences. Gnome Games must Identify local trends and bring these customers together at the table with regular dedicated game nights, exclusive workshops, and expert-led tournaments. These customers will be the ones that appreciate and attend events with designers or publishers for unique events and when we can connect, purchase many limited-edition products.
3. Families: Seeking interactive fun and shared memorable experiences, families contribute significantly through game purchases, and bringing friends and relatives into Gnome Games. Prioritize shorter formats, dedicated family spaces with age-appropriate games, and learn-to-play sessions. We can cater to specific age groups with themed events, birthday parties and family focused release events.
4. Casual Players: Looking for relaxed social gatherings and new game experiences, casual players can become high-value regulars. Our league play and open gaming nights, themed events and prereleases that introduce new titles, and demo opportunities are where we engage these customers.
Beware the unemployed gamer! They are often casual players in disguise, are extremely vocal and self entitled.
Segment with High Growth Potential:
5. Students: Their peer influence and growing disposable income make them valuable contributors. Engage them with popular games, casual format formats, and consistent and affordable entry fees. Our Great Grade Discount Program, weekend/evening events, and helping them to tell their stories is where we really see growth.
Segment with Growth Potential:
6. Competitive Players: While resource-intensive, competitive players bring excitement and drive innovation. Gnome Games engages these customers at the highest level with professionally run well-structured tournaments with clear rules, opportunity for advancement and recognition and engaging all skill levels. These are where our regular events operations become critically important. The experience these customers desire is often not the game itself, but the tournament as an opportunity for recognition or prizing.
7. Retiree Community: With flexible schedules and seeking social interaction, retirees represent an ever growing demographic. Gnome Games has found great success with well communicated weekday morning/afternoon events focused on slower-paced games, friendly competition, and intellectual engagement. Don’t forget about learn to play board game events, puzzles, and strategic card games outside the normal CCG/TCG world for these customers.
Building Community:
- Cross-pollination: Encourage interaction between segments through intergenerational tournaments, family game nights, and hobby-based workshops. Foster a welcoming and inclusive environment where everyone feels comfortable and excited to return.
- Regular Events: Repetition and Consistency is key. You can spice it up with themed nights, seasonal tournaments, and special guest appearances to maintain excitement and engagement, but having things happen on the same day every week is critical.
- Quality Matters: Focus on high-quality game experiences, curated selections, and impeccable customer service. Highlight the value proposition of owning lasting games and creating cherished memories.
By understanding our audience, prioritizing engaging experiences, and cultivating a thriving community, Gnome Games can unlock true profitability and continue to be a cherished destination for all types of gamers.
Remember, professionalism, communication and adaptability is key!As a company we will experiment with different formats and timings to find what resonates best with each segment and build a community that thrives on shared passion and unforgettable experiences. Individual stores must propose or request any changes in existing events before implementing any new or changed events so that all stores are aware of the changes, and so that HQ is able to provide the support necessary to make them successful and ensure profitability and sustainability.
In Store Play Operations
In store play is one of the critical Experiences that Gnome Games provides for the community. This includes organized and casual play, special events and our Stay and Play Library. Each store manager is responsible for all aspects of in store play and experiences in their store.
Collectible Card Games
Magic the Gathering
Commander
Magic Commander Events ESPPS
Expectations
Gnome Games hosts casual in store Magic Commander Events in a casual, fun, engaging and inviting manner for the community.
Standards
Store Manager is responsible:
- Create the Commander events at least 1 month prior to the event in Eventlink
- Create the event at least 1 month prior to the event on the Gnome Games Event Calendard and includes the Eventlink Code specific to the event
- Ensure the events are promoted in store with 3-ups and signage, staff training and announcements during other Magic events
- Create the Commander Event on the store social media at least 1 month prior to the event.
- Promote the event within 3 days of the event on Magic social media with links to the Gnome Games web calendar
- Store Staff Share and Post Event Link Entry Code at least 1 hour prior to the event in store
Entry Fee: $5 or any Magic the Gathering purchase over $5 on the day of the event - FOR EACH SEATING
All players must be entered into Event Link
The event is always Reported via Event Link immediately after the event concludes
Random door prize promo card or promo pack for every 5 players drawn midway through the event. USE THE DUCK RACES!
If player has left pack is held for the next time they play (Round up 7 or less = 1 Pack, 8+ = 2 etc)
NO PROXIES or FAKE CARDS ALLOWED - Players play with Commander decks - no proxies - Gnome Games provides no active enforcement during Casual Commander events. Please see the Gnome Games Fake Card / Proxies / Playtest Policy for details
Process
- Register all Players who are playing in the event
- Player arrives for event and makes related purchase or pays the $5 Entry fee. Remember to do this for each seating.
- Player is adds themselves to Event Link through companion app
- We only add new players that don’t have a phone or kids as guests.
- The rewards (Promos) we get is based on reporting of registered players. That’s why we get promos, that’s how we can them out
Decision Point -
- Is the Player in Event Link - Player checks into Event Lobby
- Player is a new player
- Player is 15+ assist with Event Link setup.
- Player refuses - enter with a Guest Account - NO PROMO AWARDED
- Player is 14 or under and can not register without parent
- Enter Player as a Guest
- Make Welcome Announcements
- 5 mins before drawing and 5 mins before closing event - request to have all players who are in and playing verify they are entered into Event Link.
- Announce randomizer start and finish - make a show of this!
- Decision Point - Open Play or Seated Pods
- Open Play - Introduce new players to existing players and ensure they get seated at a table
- Group Play - Assign to pods and seat
- Bonus Prize Drawings - Put all names from Event Link into Randomizer Race Time - https://www.online-stopwatch.com/race-timers/
- Print Player list to PDF
- Cut & Paste Names into Timer (Edit Names)
- Set timer to end approx 30 minutes before the end of the seating. All promos must be awarded no later than 8:30 PM
- Start the Race
- Award a Promo Pack or Promo Card for every 5 Players *Run Multiple races and remove winners from the player list when they win. Maximum 1 Promo Pack per registered player per day.
- Every 5th pack that goes out should be a foil promo pack.
- Photos and Social Media - All in store play events must have a minimum of 3 photos
- Pictures must be taken and posted on store social media per your marketing plan
- Photos should be groups playing and winners showing enjoyment of the event. We don’t take photos of cards on the table. We show players having fun
- End The Event in Event Link
- After all players are entered into Event Link and playtime has ended - Click the End Event Button on Event Link to report to Wizards.
- Gnome Reporting
- Report event results internally - each event requires a separate report immediately after the event
This will include # of players, # of promos and # of promo packs that went out.
Performance
Key Performance Metrics
Engaged and New Players ( Wizards Tickets, Engaged players, attendance)
● Proficiency: All store staff should be able to run the event
● Master: Rules knowledge (MTG), Ability to research Card Interactions, Commander Pod administration,
● Expert: Magic How to Play, Commander Deck Construction, Advanced Rules Knowledge,
Success Measures
External - Customers
- Repeat Customers (Engaged Tickets)
- New Player recruitment
- Bring a Friend to play
Internal - Staff
- Comfortable with administration and announcements
- Put on a show that is engaging and memorable
- Make an effort to ensure all players are seated quickly and with players that can and are willing to teach and play
Internal - Business Satisfaction
- Magic related sales during events is measurable and profitable
- Identify preorders made during Commander
- Singles sales
- Players play in new releases and other special events
Draft
Sealed
RCQ’s
Constructed Tournaments
Prereleases
Bundle Brawl
2 Headed Giant
Pokemon
Pokemon League
Pokemon Tournament (Win a Match / Win a Booster - WAM WAP)
Pokemon Prereleases
Yu Gi Oh
Weiss Schwarz
Cardfight
Digimon
Dragonball
One Piece
Meta Zoo
My Hero Academia
Miniature Games
Warhammer 40K
Warhammer / Age of Sigmar
X-Wing
Battletech
Role Playing
D&D
Pathfinder
Non Store Groups
Stay and Play Library
Magic Binder Restock Procedures
Expectations:
Each store will establish and maintain singles binders for Magic the Gathering sets. These singles will be restocked on a regular basis from stock in the warehouse.
All store staff should be able to order singles utilizing this process accurately, in a way that ensures binders are accurately refilled on a regular basis without error.
Standards:
Each Store will restock binders on a daily basis using the https://cards.gnomegames.com site.
Warehouse will fill restock orders within 1 business day of request
Store Staff will record all binder restocks on the Magic Binder Tracking Worksheet
Store Staff will report all shipments to Warehouse upon receipt and verification
Warehouse will mark all transfers as completed in store pickup sales on TCG Player
Procedures: How to Refill the Binders
- Select the next single binder to be restocked
- Only do one binder a day maximum (Warehouse may change this)
- Follow the pattern of oldest to newest, utilizing the Magic Binder Tracking Worksheet
- For new binders only - you will be given labels, pages and a number of boxes to open by the warehouse.
- Go to https://cards.gnomegames.com Make sure it is our site on TCG Player and NOT the main TCG Player site.
- Make sure we are logged into the account for the store under:
APE@gnomegames.com
GBW@gnomegames.com
GBE@gnomegames.com
- Go through the binder and manually add cards to the cart that are missing from the binder.
Be careful you order only cards from the set you are filling the binder for
- If there is no result to a search, we do not have the single
- If there is only 1 copy of the card take 1
- If 2 take 1
- If 3 take 1
- If 4 take 2
- If 5 take 2
- If 6 take 2
- If 7 take 2
- If 8 or more take 4
- Never take more than 4 copies
- Don’t get Basic lands. Don’t order tokens. Do not take prerelease cards
- If you only have a foil version of a card in the binder you may order the proper number of the regular version. You may order up to 1 Foil for your binder in addition to regular cards.
- If you only have a foreign language version of a card in the binder you may order the proper number of the english version. Do not order foreign language cards from Warehouse.
- Be patient! The cart may lag. Click once. Watch carefully so you do not add too many of one card accidentally.
- Once through the binder do the following

- Click on the Cart
- Verify the counts are accurate - this is where you can adjust if you have made a mistake
- Make sure you only have cards from the set you are filling the binder for.
- Make sure the payment option is Pay in Store
- Click Checkout, then confirm on the pop up that you want to Pay Later.
- Make sure the shipping address is your store’s location
- Submit
- Take note of the order number - you will report it in the Magic Binder Tracking Sheet

- Open Magic Binder Tracking Worksheet Update the binder just submitted with the date the order was submitted and staff initials in the correct column for that location.
- After the cards are received at the store from the order contact the Warehouse via Skype to let them know which order was received so they can close the ticket.
- Note any discrepancies with the received orders with the warehouse so they can keep their inventory accurately
Operations
Facebook Daily Posts
Instagram
Tik Tok
Google
Yelp
Events
Creating a WordPress Event Listing
This document outlines the process for creating event listings on the Gnome Games WordPress website, following the company's SEO and Online posting policies
The goal is to ensure all event pages are consistent, informative, and engaging for our community, and utilize current SEO and marketing best practices.
Expectations
The purpose of this process is to create a professional and comprehensive event listing that accurately represents the event and entices customers to attend. We expect each staff member to be able to complete this task efficiently. The entire process, from start to finish, should take less than 10 minutes to create a single event, assuming the details are known and images are available.
To begin, staff should have the following information ready:
- Event Name
- Event Location
- Start Time and End Time
- Costs
- Event Type
- Number of Rounds
- Prizes
- Additional Details
- Appropriate images and hyperlinks
Standards
All event listings created using this procedure must adhere to the following standards:
- Content: The event description must be at least 300 words long. This is expected for every event and is critical for premier events.
- Unique: We want each event to be unique - even weekly events. Creating series does not put each event in a series into search engines, so only the first event will show up.
- Completeness: All event listings must include start time, costs, event type, number of rounds, prizes, and any additional details necessary for a customer to be able to know what experience to expect at the event, as well as to allow staff to know exactly what they will be expected to present to the customer as an experience
- Rich Media: Descriptions must include appropriate hyperlinks and images to enhance the user experience. Every event should include a link to the game site and if available the online event listing for the publisher.
- SEO: The event listing must have the correct event name, slug, focus keyphrase, SEO title, and meta description set using the SEO AI tools provided on WordPress.
Procedures
Follow these steps to create an event listing that meets all expectations and standards:
- Gather Information: Have all the required details ready, including the event name, dates, times, costs, and prize information. Collect the images and hyperlinks you plan to use.
- Access WordPress Event Calendar: Log in to the Gnome Games WordPress dashboard https://gnomegames.com/wp-admin (Or https://the-gnoshery.com/wp-admin) and navigate to the Event Calendar plugin to begin a new event entry.
- Generate Event Description with Google Gemini: Use the Google Gemini tool to generate an event description that is at least 300 words long. Be sure to provide all the event details to Gemini so it can generate an accurate and comprehensive description. Include prompts for appropriate hyperlinks and images. HINT: Save your prompts! Then just change the details for each game or type of event, then refresh the prompt. This will save you a lot of time!
Sample Prompt -
I want to create a new event for my Wordpress Event Calendar at GnomeGames.com
We want this to be SEO optimized and contain at least 300 words with appropriate headings and sections.
It should be a bulletized list and be engaging for our customers to read.
We always want to include hyperlinks to the product or game and the event rules.
The event is a Pokemon League Challenge at Gnome Games Appleton north.
Here are the details:
Event Name: Pokemon League Challenge
Date: October 4, 2025
Location: Gnome Games Appleton North
Entry Fee: $5
Format: Standard
Details: Rounds based on attendance, win a match, win a POP Prize Pack. Deck lists are required. All players must have a Pokémon Organized Play ID (Available on site)
We will play best of 1 game matches with 30 minute rounds.
Links: Pokémon League Challenges https://www.pokemon.com/us/play-pokemon/pokemon-events/championship-series/2025/league-challenge-cup
Gnome Games Appleton North Pokemon https://events.pokemon.com/EventLocator/LocationDetail?display_id=L6243521&locale=en-US&range=25&iskm=false&storename=GNOME+GAMES+APPLETON+NORTH&longitude=-88.40710469999999&guid=a830ee3a-902b-fd6b-f0e4-94fa05d96a8f&latitude=44.2622712
Create the event remembering to include hashtags
- Add Details to the Event Listing:
- Event Name: Enter the event name in the designated field.
- Event Details: Populate all relevant fields with the information you gathered in step 1, including start time, costs, event type, etc.
- Event Description: Copy and paste the description generated by Gemini into the main content area. Add any necessary images or hyperlinks that Gemini may have suggested.
- Event Link: Link to the manufacturers OP Page for the specific event.
- Configure SEO Settings:
- SEO Title: Use the SEO AI tool to create a compelling SEO title.
- Meta Description: Generate a concise meta description using the SEO AI tool.
- Focus Keyphrase: Identify the most important search term for the event and enter it as the focus keyphrase. The SEO tool will provide feedback on how to optimize your content for this phrase.
- Slug: The slug should automatically populate from the event name. Ensure it is clean and descriptive.
- GOAL IS TO BE GREEN!
- Review and Publish: Review the entire listing for accuracy, grammar, and formatting. Once you are confident that it meets all the standards, save and publish the event.
ALWAYS OPEN THE EVENT IN A NEW WINDOW! READ THE EVENT DESCRIPTION OUT LOUD!
Email
Warehouse Operations
Priorities
Pulls
Receiving
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Singles / CCG’s
Amazon
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Online Orders
Gnoshery Operations
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Food Safety
Cleaning
Ordering