Entrepreneurship

Entrepreneurship is a course designed for students with a career interest in entrepreneurship. Emphasis is placed on the evaluation of the business skills and commitment necessary to successfully operate an entrepreneurial venture and review the challenges and rewards of entrepreneurship. This course is a one semester course (1st and 2nd quarters) opposite of Management/Leadership.

Quarter 1

*Part 1:  Going into Business for Yourself

  -What is Entrepreneurship?

    -Entrepreneurship and the Economy

    -The Entrepreneurial Process

  -Your Potential as an Entrepreneur

    -Why Be an Entrepreneur?

    -What Does It Take to Be an Entrepreneur?

-Recognizing Opportunity

    -Understanding Entrepreneurial Trends

    -Starting Versus Buying a Business

-Global Opportunities

    -Global Entrepreneurship

    -Ways to Enter the Global Market

        *Part 2:  Researching and Planning Your Venture

          -Feasibility and Business Planning

            -Feasibility Analysis: Testing an Opportunity

            -The Business Plan

        -Market Analysis

          -Doing Market Research

          -Industry and Market Analysis

        -Types of Business Ownership

          -Sole Proprietorships and Partnerships

          -Corporations

Quarter 2

          -The Legal Environment

            -Legal Issues Facing Start-Ups

  -Handling Government Regulations

-Site Selection and Layout Planning

  -Community and Site Selection

  -Layout Planning

-Managing Market Strategies

  -Developing a Marketing Plan

  -Updating the Marketing Plan

-The Price Strategy

  -Price Strategy Considerations

  -Calculating and Changing Prices

-The Promotion Strategy

  -Developing a Promotion Strategy

  -Budgeting and Implementing Promotional  Plans

  -The Promotion Strategy: Developing and Managing Sales

      -Organizing and Preparing Sales Force

      -Planning, Directing, and Evaluating Sales

*Part 4: Managing Your Business Processes

  -Preparing and Planning to Manage

    -Entrepreneur or Manager?

    -Management Styles and Skills

*Part 5: Managing the Finances of Your Business

  -Financing Your Business

    -Financing the Small Business Start-Up

    -Obtaining Financing and Growth Capital

  -Accounting and Financial Reporting

    -Financial Record Keeping

    -Preparing Financial Statements

  -Financial Management

    -Analyzing Your Finances

    -Managing Your Finances

*Part 6: Growing Your Business

  -Risk Management

    -Identifying Business Risks

    -Dealing with Risk

  -Making Your Business Grow

    -Making Your Business Grow

    -Challenges of Expansion