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1565. Up at 2:30 am with blood sugar readings at 171.  That’s not too bad for me at this time since my levels rise overnight.  The funny thing is that I fell asleep about 6 pm, so I got a full night’s sleep.  

It’s raining outside.  My nephew is still not back from work with the car.  It’s not a good sign.  He still doesn’t get it.  Nothing good happens in Jacksonville at this time of day.

I keep reminding him not to fuck up.  He has an opportunity to go to Pakistan with his company to open a new restaurant.  A DUI would probably kill that.  If he comes in safe but impaired, I will be forced to do all of the driving of him to work again.  Every time I try to shift the driving to him, he disappoints.

I am afraid a time will come when I have to get a job of some sort in Jacksonville to make ends meet.  That’s why this Gong is so important.  I must create income online to prevent this from happening.

Yesterday was a success.  My blood sugar was down to 100, I ate only good foods including some tasty roasted vegetables, and wrote 3,000+ words with no TV.

I can’t fail on day one.

Not watching TV freed up hours of productive time, and reduced my sitting by several also even without a long walk.  I am scary weak though.  I can barely do 5 pushups.  Sad.  I must include the gym everyday to get muscles back in shape.

Getting old sucks.

He just got in at 3:30.  No comments.  Looks impaired.  I will have to do all of the driving again.  I’m not saying anything - just taking over.  He doesn’t get it.  He’s too old to make these same mistakes.

I guess I shouldn’t be surprised.  Jameis Winston is facing a three-game suspension for violating the league's personal conduct policy after he was accused of groping an Uber driver in 2016.

Two years to get around to investigating and dishing out punishment?  Really.

Winston had multiple problems at Florida State that went unaddressed.  No wonder he believes he can get away with anything.

Like my nephew, alcohol seems to be at issue.  I don’t know why we keep hoping other people will see the light and change.  Maybe they can’t.

The only person you can change is yourself.

I will not make any comments about his condition.  It doesn’t help.  All I can do is strive to improve my own actions.

1566. Later today, I need to set up more videos to auto populate each blog.  These are important to building each one up.

Actions against Trump and his supporters is growing, and for what?  In the 60s and 70s, we protested against the Vietnam War.  Presidents Johnson and Nixon made us into baby killers in Southeast Asia.

Remember Nixon’s “peace with honor”.

That war could have ended years earlier, and many young men died needlessly.  

1567. ChkLines - About Page

Even though it’s not as popular as in years past, a good about page can drive traffic to your website or blog.  It’s especially important for businesses and professionals.

About us pages are easily overlooked, but they do perform a valuable role on websites and blogs.  They explain your product or services in a way that visitors can easily understand.

  1. After you get potential customers interested in your products or services, they often head to your About Us page to make sure your company is the right fit to provide those products and services.  Your About Us page is your website's make or break page.
  2. Designing the perfect about page is easier said than done. Of course writing about yourself and your business is awkward.  Many find it difficult to strike the right balance between selling themselves to their customers and giving visitors the right information to make them want to learn more.
  3. Visitors are at your site to solve their own problems.  Forget what you do. Customers don't care about what you do.  They care about what they receive -  solutions and benefits.  Focus on them.  What does your company do for clients or customers?
  4. Dedicate your opening sentence to your audience's challenges and objectives. First-time visitors need to know you own a real business with real capabilities.
  5. What makes your company special?  Tell them what problems you can solve.  How do you make their lives better? Describe your skills and why you’re uniquely qualified to offer the service or product you sell.  Use plain language to describe how you fulfill those needs and solve those problems.
  6. State the facts.  If you're finding it hard to strike a happy balance between your selling points and outright boasting, then simply present your visitors with the basic facts.  Fluff is boring. Candor draws people in.
  7. To avoid bragging or blatant marketing, steer clear of hype.  Offer a straight presentation of the facts and figures.  Many About Us pages are filled with words like visionary, outstanding, disruptive, excellent, world-class, or cutting edge.  Avoid superlatives.  Don’t try to be something you’re not.
  8. Don’t say the same things that appear on your Home page.  A long, detailed, historical summary will bore everyone. You also don’t want to sound like you’re boasting. Find the middle ground.
  9. Make your about page a feast for the eyes by considering the use of images and videos. Use photos of real people and places. If you can't, don't use any photos.
  10. So many small business include a lame group shot of the entire staff.  Try for something more interesting.  Photos of individual employees in action or maybe at a charity fundraiser will help boost your image.
  11. For doctors and lawyers, you may want to emphasize your professional credentials such as your education, licenses, awards, and depth of experience.  Lead with specifics that speak to your qualifications that will give you instant credibility, but without laying it on too thick.  Awards can add credibility, but pick the ones that have the most impact on potential clients, patients, or customers.
  12. For professionals, a head shot somewhere on the page can help.  People want to know what their doctor or lawyer looks like.
  13. Tell a story.  Focus on the things that make you human.
  14. Don't be afraid of where you have come from.  We are all suckers for rags to riches stories.  The more people can identify with your story, the more trust they will have in you.  A personal touch makes marketing palatable.
  15. Your About Us page must do more than communicate what’s special about your company’s products or services. This is an important page for validating your credentials for people who don’t know you, and who have no reason yet to trust you.  It must inspire trust because without trust, you’ll never get the prospective customers to open their wallets.
  16. You don't have to tell people everything.  Social media has encouraged people to share TMI.  Filter out boring details.
  17. Share your contact details, or put in a link to your Contact page.  Most people want to know where you are located before doing business.
  18. Make sure your contact details are up to date.  No one wants to call a disconnected number or visit your prior office address.  And an invalid email address screams amateur.
  19. I prefer also to use a plugin like WP Social Contact to share extensive contact details such as Facebook, Twitter, and Skype.  Have many ways for a potential customer or client to contact you.
  20. Write in a conversational style. There is no best way to write, but your about page is no place to show off your vocabulary. The style you adopt will depend on your company, but write in a way that makes  your site feel accessible and friendly.
  21. Don’t be over clever and rename your About Us something trendy and artistic like Our Journey.  I don’t care about your journey, only mine.  Even on my Walkabout Solopreneur blog, an About Us page is an About Us page, not a Walkabout page.
  22. If you are having trouble coming up with ideas, ask your friends for help.  They may see value in your company and site that you take for granted.
  23. Your about page is not set in stone.  Make adjustments and changes as needed.  A great About Us page should be a work in progress. Whenever big changes occur, update your About Us page immediately.
  24. Make sure your page is accessible across all devices - computers, tablets, and smartphones.  If you use Wordpress and a good theme, this will not be an issue.

Unfortunately, About Us pages are too often treated as an obligation rather than a valuable opportunity to connect with your customers.  

Some believe it should be a sales page.  I do not.  Think pre-sell page, and guide your visitors to valuable content inside your site.

~ Chaz

1568. Lies We Believe

All of our ideas about identity, culture, religion, nationality, and beliefs about the world are merely mental constructs we choose to believe.  Opinions.  Like assholes, everyone has one, and most of them stink.

We are far less rational than we think.

We take these beliefs and construct rules to live by.  We create these rules to comport with our understanding of the universe and to make life easier.  Our minds create thousands of rules we know we should follow.

For example, one rule that was imbedded in my brain was that I would go to college and earn a degree to guarantee success in life.  A high school diploma meant nothing.  School did not end until at least a B.A. degree, and maybe even graduate or law school.

The value of those degrees are fading fast.  You still hear people talk about how college graduates earn more than high school graduates, but dropouts like Bill Gates and Mark Zuckerberg are the richest people in the country.

Marriage is another of those concepts we may need to question.  Society tells us we should marry a person within a certain religion and a defined age range.  Maybe even the same race.

I violated all of these rules and have 3 divorces to prove it.  I’m not good at being married.  Married folks demand rules be followed that you never would agree to before you say “I do”.

“The greatest restrictions upon many people are those imposed by marriage and

family problems.”

~ Harry Browne

How I Found Freedom in an Unfree World

No argument here.

What Harry advocated was relationships without marriage (although he did marry again before his death).  Marriage gets the state and church involved in what should be an agreement between two sovereign individuals.

He suggested that people get together for common interests and don’t force the other to compromise.

If I like football, and she likes opera, I won’t expect her fanny in the stadium seat if she doesn’t expect me to be there when the fat lady sings.

Religion and government puts out hundreds of rules and “shoulds” for married couples.  You should have children.  You should attend church and turn those children over to us for religious indoctrination.

You can’t get married without the permission of the state.  You can’t get divorced without permission of the state.  Who is really in charge of your marriage?

Another rule pushed by society is that you must work hard to succeed in life.  I don’t know about you, but some of the laziest people I know seem pretty happy.

So many of us work like dogs to buy stuff we don’t need to impress people we don’t like.

I think of boat owners.  Every young man thinks about buying a boat.  My friends will be impressed.  And boats in Key Biscayne are definitely pussy magnets.  

But, it is said that the two happiest days of a boat owners life are the day he buys a boat and the day he sells it.   Notice I didn’t say she.  Women are too smart for all of that expense and work.

Why do we buy into this bullshit?

It starts when we are children.  We are dependent on our parents, teachers, and ministers for every thought and belief.

“Do it because I say so.”

“Do it because that’s the way it is.”

“Do it because God wants it that way.”

If you resist, you pay a price.  As a child, you suffer.

But it’s time as adults that we no longer bow to these “authority” figures.  We want to belong, which makes us susceptible to everything from mainstream media bashing to giving in to fear-based politics.

Taken to the extreme, this need for belonging is what makes people join cults.  Cults are a form of groupthink leading to blind tribalism.  

Social proof to back up these lies can come through advertising, especially television advertising.  As a major part of my current Gong, I am abstaining from TV for 100 days.

1569. Over my lifetime, we have gone from the USDA Food Pyramid to other gurus telling you to eat vegan.

The USDA actually copied this chart from Sweden.

As a real vegan, I don’t eat meat, poultry, pork, fish, dairy, eggs, or honey.  I don’t eat many grains at all, and no longer eat processed grains like bread.

Here’s a sample vegan food pyramid:

Now when it comes to leafy greens, I like mine cooked.  But that’s an issue for another day.

What I am trying to say is that these beliefs are simply beliefs.  As a kid, we ate at the same table when Dad got home from work.  Meat and potatoes.  Maybe fruit for dessert.  The government pushed us to eat that way.

Now, some doctors say eating meat and potatoes and junk food and sugary desserts is a path to an early death.

If you manage to eat healthy and stay trim and attractive, you have to deal with all of the dating and mating rules.  Some rules seem required, like those against sex with children, although all rules get violated by virtually every culture that has existed since men left their caves for villages.

We invent or accept a bunch of rules designed to make other people feel moral or superior.

Is she right for you?  Is she too young, or too old?  Would she be a good wife or mother?  Does she practice the same faith?  Is she the same race or ethnic background?

And on and on.

Individuals with backbone should question everything.  If society’s rules are out of alignment with your life, you can find a way to live the life you want - as Harry Browne would suggest.

People follow old rules and customs that should long ago have been shelved.

We must push to create our own systems, what I call Walkabout Solopreneur.  You may call it anything you want.

We have to blaze our own trails.  We have to look internally and externally to find the way to happiness given our current circumstances.  

~ Chaz

1570. ChkLines - Public Domain eBooks


The term “public domain” refers to creative materials that are not protected by intellectual property laws such as copyright, trademark, or patent laws. The public owns these works, not an individual author or artist. Anyone can use a public domain work without obtaining permission, but no one can ever own it.

Public domain and free ebooks.  Be sure to check the rights before republishing.

  1. Authorama

  1. Bartleby

  1. Bibliomania

  1. Christian Classics Ethereal Library (CCEL)

  1. Classical Chinese Literature

  1. Classic Literature Library

  1. Classic Reader

  1. Collection of Classical Thinkers

  1. DailyLit

  1. Digital Public Library of America

  1. eBooks and Text Archives

  1. Europeana

  1. Feedbooks

  1. Free Computer Books

  1. Free eBooks

  1. FreeTechBooks

  1. Google Book Search

  1. Great Books and Classics

  1. International Children’s Digital Library

  1. Internet Archive

  1. Internet Sacred Text Archive

  1. Legamus

  1. LibriVox

  1. LoudLit

  1. Loyal Books

  1. ManyBooks

  1. Online Library of Liberty

  1. Open Culture

  1. Open Library

  1. O'Reilly Open Books Project

  1. Planet Publish

  1. Project Gutenberg

  1. Projekti Lönnrot

  1. Questia

  1. ReadPrint

  1. Scribd

  1. The Literature Network

  1. The Online Books Page

  1. Wikibooks

  1. Wikipedia Public Domain Resources

  1. Wikisource

  1. Wolne Lekury

Chaz Lamm