Published 9/2016

Updated 2/2021

DxE’s Roadmap to an Animal Bill of Rights

The strategic roadmap is a tool to help animal rights activists visualize what changes we aim to accomplish and the major mechanisms through which we will accomplish those milestones. This roadmap should be modified regularly based on events and new information. While this roadmap focuses on one country, the United States, it is intended to serve as an example for activists in other countries who want to create their own roadmaps to animal liberation.

Our theory of change is that a grassroots animal rights movement uses structure-based organizing combined with the power of mass protest (momentum-based organizing) to mobilize so many people that it becomes too costly for institutions to maintain the status quo. Part of our theory of change includes an understanding that it is unlikely that we will be able to get to the

amount of active popular support we need without greatly increasing the amount of

passive popular support, too. In the earlier stages of the movement, we anticipate that progress will come from more “structure-based” organizing in key cities, whereby groups shift social norms and build active and passive popular support through smaller, targeted campaigns and victories. These will eventually spread to regions, states, and the entire nation.

This roadmap was significantly updated in 2020, following growing public awareness of the devastating effects of animal agriculture due to (1) the impact of the grassroots animal rights movement, (2) world leaders recognizing we have less than a decade to prevent irreversible damage from climate change, and (3) the COVID-19 pandemic. The 2020 revisions included moving up the end year to 2040 and crystalizing the end goal as Rose’s Law: Animal Bill of Rights. You can see the previous version here.





Upkeep Plan

  1. Document is managed by current Global Steering Committee/Lead Organizer
  2. GSC/LO reviews at least quarterly to address comments or make proposed changes
  3. Any major changes must be presented to the international network and SF Bay Area chapter; votes must be conducted as per the bylaws
  4. More thorough discussion at least once per year at annual strategy session
  5. At least once per year: update all trainings, linked documents, etc… that reference roadmap to ensure references are still accurate

[1] Highly publicized, shocking incidents that dramatically reveal a critical social problem to the public in a vivid way. This can include events that are planned, like protests, issues that are exposed through investigations, or events that arise and gain attention naturally like COVID-19.

[2] Here divestment means ending purchases of animal products with city funds.