REQUESTS FOR NEW GUIDE TOPICS
This doc is left open to editing and commenting so that you and other campaigners can add new ‘how-to’ requests for tactics and strategies that the Blueprints community can work on fleshing out. This project will focus on how-to’s drawn from campaigning practices that are emergent (new and not yet fully documented), in demand by campaigning groups and field-proven (have been applied with success in prior campaigns).
Drop requests in below! If you see one posted already that you like, please comment on it to let us know you support the topic.
Drafts are being prepared on the following. If you have knowledge and experience to contribute on one of these topics, please give us a shout by commenting on the topic (so we can respond and ask questions if necessary).
1. Responding to disinformation
It’s useful to understand the global trends are which have accelerated people’s willingness to use disinformation, and to believe it. It’s useful to know who is fighting the war over disinformation from inside governments and media or tech platforms. But the main purpose of this guide is to be useful to the average person inside a progressive movement, and so it will mostly focus on tactical steps you can take if your issue or organisation is at risk from disinformation.
1. Systems thinking / systems change and design thinking for campaigning
2. Designing and using bots for campaigns
3. Digital fundraising
An entry-level guide to best practices…
Also peer to peer & relational fundraising (crowdfunding, donations as gifts on Facebook)
4. Effective multilingual campaigning
Best practices for doing outreach and mobilization in several languages at once.
5. Effective uses of data in campaigning
How to use data effectively (beyond just list building + petitions, using data to build & leverage power) - this is broad but one of the largest challenges I've seen organizations not know how to face; even just the basics of how to cut lists, segment, identify interests, online to off, why they would need clean data, etc
6. Social listening
Social listening is the process of collecting, monitoring, and evaluating what users are saying about brands and issues online.
Knowing what users are saying online about your organization or cause can help you with: Launching campaigns/appeals at the right time, Creating content that speaks to and activates users, Providing evidence for the need for change.