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Aaron Roller-Technology Leader
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Aaron Roller

Technology Leader


An entrepreneurial software engineer specializing in consumer applications and cloud services with over 15 years of software development and leadership. I enjoy creating a stable process and architecture to foster an environment where both products and engineers can thrive. 


Robotics Product Development Lead AutoModality, San Rafael

2019 - Now

Launching a product and fleet of autonomous drones that inspect bridges, airplanes and mines

Lead Software Engineer GearLaunch, San Francisco

2016 - 2018

Leading Software Development and Operations for End to End E-Commerce Platform

Co-Founder / Product Creator / CTO TrailNetwork, Switzerland

2013 - 2015

Consumer Search Map Application of Biking and Running Routes Built by Crowdsourcing

Founder / Software Consultant AAWhere, Sausalito

2010 - 2012

Software Services Consulting and Product Incubator Company

General Manager / Architect  Garmin Connect, San Francisco

2005 - 2010

Brought GPS Social Fitness from Early Adopters to the Masses

Co-Founder / Product Creator / CTO  MotionBased, Sausalito

2003 - 2005

Pioneered Social GPS Fitness Market Building a Product from Inception to a Successful Exit  

Mobility Projects & Advocacy

Product Creator / Developer, Sausalito

2017 - Now

Gamifying the School Commute to Promote Student Wellness and Reduce Car Traffic

Autonomous Vehicle Operator GM Cruise Automations


Getting to know the robots and their interaction with San Francisco society

Product Creator / Developer Project Auto Eyes


Simple lighting system for autonomous vehicles to communicate with pedestrians and cyclists

Community Mobility Advocate Volunteer, City of Sausalito

2017 - Now

Improving Sausalito’s mobility infrastructure through community advocacy


California Polytechnic State University, San Luis Obispo, CA

Skills, Interests & Specialties


Engineering Leader, Technology Evangelist, Application Architect and Developer


Java, Typescript/Javascript, Bash, Python, REST, Android


Google Cloud, REST, App Engine, Mobile (Android), Firebase, IoT, AWS


Google Datastore, Firebase, NoSQL, MySQL, Postgres

Big Data:

Google Dataflow/MapReduce, BigQuery, Task Queues


Agile, Git, Maven, JIRA, CircleCI, Bitbucket (Pipelines/Trello)


PopSci Best of What’s New 2005 (for MotionBased), Patent for Browser Plugin


Sausalito Ped & Bicycle Committee 2018, Where 2.0 conference 2007


Mobility, Consumer Web/Mobile Applications, Health & Wellness


SF & Marin County Bicycle Coalitions, Bay Area Ridge Trail, SF Bay Trail


Mountain Biking, Skiing, Hiking, Home Automation and World Travel


Innovative, Enthusiastic, Adventurous, Strategic, Adaptive, Funny-ish (ENTP)