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Aaron Roller-Technology Leader
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Aaron Roller

Robotics Software Lead


An inventive software engineer committed to bringing robots to the masses.
Pioneered GPS Fitness market that continues to serve tens of millions of daily users.
 stable processes to foster environments where products and people can thrive. 


Robotics Product Development Lead AutoModality, San Rafael

2019 - Now

Launching a product and fleet of autonomous drones that inspect bridges, airplanes and mines

Autonomous Vehicle Operator GM Cruise, San Francisco

2018 - 2019

As a safety driver for a few months, I experienced the challenges with deploying autonomous vehicles in the wild.  Focused on human-computer interaction with pedestrians and bicyclists.

Lead Software Engineer GearLaunch, San Francisco

2016 - 2018

Leading Software Development and Operations for End to End E-Commerce Platform

Co-Founder / Product Creator  TrailNetwork, Switzerland

2013 - 2015

Consumer Search Map Application of Biking and Running Routes

Founder / Software Consultant AAWhere, Sausalito

2010 - 2012

Helping small companies achieve big goals in the GPS fitness and green technology markets.

General Manager / Architect  Garmin Connect, San Francisco

2005 - 2010

Brought GPS Social Fitness from Early Adopters to the Masses

Co-Founder / Product Creator   MotionBased, Sausalito

2003 - 2005

Pioneered Social GPS Fitness Market Building a Product from Inception to a Successful Exit  

Mobility Projects & Advocacy

Improving bicycle and pedestrian mobility for a sustainable, healthier and beautiful future.

Product Creator / Developer, Sausalito

2017 - Now

Gamifying the School Commute to Promote Student Wellness and Reduce Car Traffic

Product Creator / Developer Project Auto Eyes


Simple lighting system for autonomous vehicles to communicate with pedestrians and cyclists

Community Mobility Advocate Volunteer, City of Sausalito

2017 - Now

Improving Sausalito’s mobility infrastructure through community advocacy


California Polytechnic State University, San Luis Obispo, CA

Skills, Interests & Specialties


Engineering Leader, Technology Evangelist, Application Architect and Developer


C++, Python, Android, Bash, Java, Typescript/Javascript, REST


ROS, Docker, Ubuntu, Google Cloud, Mobile (Android), Firebase, IoT


DJI, Nvidia Xavier, Ouster LiDAR, Intel RealSense


Google Datastore, Firebase, NoSQL, MySQL, Postgres

Big Data:

Google Dataflow, BigQuery, Task Queues


Agile, Github Actions, Cloudsmith, Maven, JIRA, CircleCI, Bitbucket


PopSci Best of What’s New 2005 (for MotionBased), Patent for Browser Plugin


Sausalito Ped & Bicycle Committee 2018, Where 2.0 conference 2007


Robotics, Mobility, Consumer Applications, Health & Wellness


Bicycling, Skiing, Hiking, Home Automation, World Travel, Cosmos


Innovative, Enthusiastic, Adventurous, Strategic, Adaptive, Funny-ish (ENTP)

Github Profile