Name(s)_______________________________________________ Period ______ Date ___________________

Choose a Website and Find the Data Privacy Policy

Choose an app, website, or other online service you are familiar with to research their data policy. The easiest way to find a data policy, if it exists, is to search for the company name followed by the terms “data policy” or “privacy policy.”  

Your website or app: Netflix__________

What Is Their Data Policy?

Respond to the questions below. Even if you can’t find information, you should record where you looked and the fact that you can’t find it. If there isn’t a policy or it’s hard to find, that can be just as interesting as seeing the policy itself.

Question 1: What kinds of data is collected?

• Information we provide to them: your name, email address, address or postal code, payment method(s), telephone number, and other identifiers you might use
• Information they collect automatically: We collect information about you and your use of our service, your interactions with us and our advertising, as well as information regarding your network, network devices, and your computer or other Netflix capable devices you might use to access our service
• Information from partners: We collect information from other companies with whom you have a relationship (“Partners”). These Partners might include (depending on what services you use): your TV or internet service provider, or other streaming media device providers who make our service available on their device; mobile phone carriers or other companies who provide services to you and collect payment for the Netflix service for distribution to us or provide pre-paid promotions for the Netflix service; and voice assistant platform providers who enable interaction with our service through voice commands. The information Partners provide us varies depending on the nature of the Partner services, and may include:

• search queries and commands applicable to Netflix that you make through Partner devices or voice assistant platforms;
• service activation information such as your email address or other contact information;
• IP addresses, device IDs or other unique identifiers, as well as associated pre-paid promotion, billing and user interface information, that support user authentication, the Netflix service registration experience, Partner payment processing, and the presentation of Netflix content to you through portions of the Partner user interface.

• Information from other sources: We also obtain information from other sources. We protect this information according to the practices described in this Privacy Statement, plus any additional restrictions imposed by the source of the data. These sources vary over time, but could include:

• service providers that help us determine a location based on your IP address in order to customize our service and for other uses consistent with this Privacy Statement;
• security service providers who provide us with information to secure our systems, prevent fraud and help us protect the security of Netflix accounts;
• payment service providers who provide us with payment or balance information, or updates to that information, based on their relationship with you;
• online and offline data providers, from which we obtain aggregated demographic, interest based and online advertising related data;
• publicly-available sources such as publicly available posts on social media platforms and information available through public databases associating IP addresses with internet service providers (ISPs);
• third party services that you are signed into and that provide functions within Netflix games, such as multiplayer gameplay, leaderboards, and game saving options.

Question 2: How is the data you listed above being used? What features are enabled by the data?

We use information to provide, analyze, administer, enhance and personalize our services and marketing efforts, to manage member referrals, to process your registration, your orders and your payments, and to communicate with you on these and other topics. For example, we use such information to:

• determine your general geographic location, provide localized content, provide you with customized and personalized viewing recommendations for movies and TV shows we think will be of interest to you, determine your ISP to support network troubleshooting for you (we also use aggregated ISP information for operational and business purposes), and help us quickly and efficiently respond to inquiries and requests;
• coordinate with Partners on making the Netflix service available to members and providing information to non members about the availability of the Netflix service, based on the specific relationship you have with the Partner;
• secure our systems, prevent fraud and help us protect the security of Netflix accounts;
• prevent, detect and investigate potentially prohibited or illegal activities, including fraud, and to enforce our terms (such as determining whether and for which Netflix signup offers you are eligible and determining whether a particular device is permitted to use the account consistent with our Terms of Use);
• analyze and understand our audience, improve our service (including our user interface experiences and service performance) and optimize content selection, recommendation algorithms and delivery;
• communicate with you concerning our service so that we can send you news about Netflix, details about new features and content available on Netflix, special offers, promotional announcements, consumer surveys, and to assist you with operational requests such as password reset requests. These communications may be by various methods, such as email, push notifications, text message, online messaging channels, and matched identifier communications (described below). Please see the "Your Choices" section of this Privacy Statement to learn how to set or change your communications preferences

Question 3: Does the company share the data with anyone else? Who?

• The netflix family of companies
• Service providers
• Partners
• Promotional offers
• Protection of netflix and others
• Business transfers

Question 4: Can you get access to your own data? Can you modify what is collected, or delete your data if you wish?

You can request access to your personal information, or correct or update out-of-date or inaccurate personal information we hold about you. You may also request that we delete personal information that we hold about you.

Privacy vs. Security Tradeoffs

Question 5: Do you believe the benefits of the innovation you researched outweigh the privacy concerns? Explain why or why not making explicit connections to responses 1-4 above.

No, we should be able to know where our information is sent and what information they are sharing and to where.

Question 6

• 1 - Totally Comfortable "Have my data! It makes the technology I love work and keeps me safe!”
• 2 - Mostly Comfortable  "I want tech innovations and stronger security. Let's make sure we take care of the most damaging privacy concerns."
• 3 - Mixed  "There's a lot of this that makes me uncomfortable, but I'm still going to use technology."
• 4 - Mostly Uncomfortable "Privacy is more important than empowering innovations or ensuring security. I would give up on some tech innovations to ensure my privacy"
• 5 - Totally Uncomfortable "I'd give up most technology and would like to see much stronger limits on what kind of data can be collected and stored, even if it limits the introduction of new technology"

Which of the above categories best describes your overall comfort with using data to drive innovations or ensure security? Write a paragraph below explaining your response and tying it to either the information in this activity guide or discussions shared in class.

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