Lite Paper

Our Vision

Simpl3r is creating a platform for creators to build, engage and grow their communities.

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Problem

Web3 projects typically are launched around tools that are not designed for purpose, are inefficient and leave project developers without analytics and insight into their communities and potential customers.

Currently, most projects in the web3 space are working in the dark. They hope their marketing efforts will attract the right people to buy into their project.

The inability to analyze and adapt means that projects waste money, time and effort, becoming unnecessarily inefficient,  expensive and risky. It is hugely detrimental when the results are only known via the success (or failure) of their mint.

Typically web3 projects want to launch their project and mint within a 1 to 2-month period.

To do this, they need to:

• Establish and manage a community
• Create engagement to attract customers
• Build and manage collaborations
• Create interest in their project
• Manage their access lists

Teams cannot pre-build their marketing campaigns or tailor their messaging using the current launch tools. This means that web3 outreach and marketing demand a significant burden at a time when founders need to be concentrating on their community, project and growth.

As a result, the NFT project model is plagued by low adoption, poor user experience and a lack of clarity on how to market to the broader web3 community.

Simpl3r was created to simultaneously be a data warehouse and communications tool for web3 projects. Simpl3r promises a single product suite that enables projects to deepen their insight and relationships with customers and provide the best experience possible.

Solution

Simpl3r is a community management platform designed for Web3 teams. It provides users with a toolset to oversee the different aspects of managing and marketing their tokens or NFT collections. Simpl3r provides real solutions to issues present throughout many Web3 projects.

Creators have access to a Customer Relationship Manager (CRM), Sales Hub, Marketing Hub, and Engagement Hub, where they can track their partners, audience and marketing for their project. Each hub has a different purpose.

Customer Relationship Manager (CRM)

Simpl3r has designed and built an integrated solution for web3 projects and companies, allowing teams to attract and track interactions across multiple platforms, including Twitter and Discord. The CRM forms the basis of the platform and is free to use for all teams, no matter their size.

Once a team has set up their project in the Simpl3r platform, new contacts will be created automatically via interactions with integrated applications and accounts. The contact for that user is then continuously enriched with any other interactions with the project. This allows teams to quickly see the most engaged contacts and identify if they are attracting the right people via their marketing channels.

You can derive detailed analytical information from these interactions and get actionable insights into your community that are currently unavailable through more traditional web3 practices

Sales Hub

Our Sales Hub is designed for teams to manage their sales pipeline and identify which customers are ready to be approached. It provides industry-first insights into customer buying habits. 

Overview

The Simpl3r overview provides sales teams with enriched on and off-chain data about the contacts in their pipeline, giving teams actionable insights to help them answer key questions about who they have attracted into their community. These insights include historical data such as average mint quantity, price, and standard mint days of the week or month, allowing teams to use historical data to inform their decisions..

Access Lists

The current application of access lists is very one-dimensional, often used as a binary list of who is and who isn't allowed to mint. Simpl3r believes this is a missed opportunity and has reimagined the access list process. With Simpl3r, teams can create a multi-layered approach with lists being used as part of a sales funnel. Each list has a separate list of requirements and is designed to keep the community engaged throughout the campaign. Doing it this way will allow teams to incentivize continued engagement and gauge the community's level of interest in the project.

Sales Funnel

Our Sales Funnel feature is built right into the Simpl3r Sales Hub, allowing sales teams to visualize the customer journey through their access lists. It also houses metrics that can identify optimization opportunities such as conversion, drop-off, engagement and activity rates.

Collaboration Center

The Simpl3r collaboration center allows teams to easily track all collaborations in a streamlined, easy-to-use interface, significantly reducing the current manual handling of projects. Teams can set collab upgrades, custom tasks, and rewards and incentivize collaboration managers with a customizable commission structure that is results driven. Our collaboration center saves teams hundreds of hours of manual, repetitive tasks.

Community Managers gain access to tools that significantly streamline the collaboration process. Community members can be invited to a collaborating project by simply sharing a link with them. The Simpl3r platform assures that members complete the required tasks set by the project before granting them access to their Whitelist, no longer requiring the manager to follow up on members manually.

Similar to affiliates, purchases made by users brought in through a collaboration can earn a commission, creating a new revenue stream for DAO treasuries or alpha callers.

Marketing Hub

Marketing is a key element to the success of any company, especially web3. Simpl3r Marketing Hub is designed to help you easily manage your marketing and create viral community engagement. Create and deploy automated content plans, gamified loyalty programs, affiliate referrals in minutes with our powerful platform.

Marketing Overview

The Simpl3r marketing overview screen provides actionable insights into the community helping teams identify commonalities and potential growth opportunities. Additionally our on-chain insights allow teams to easily identify if their marketing is attracting the right people or if they need to course correct. At the moment teams are only able to identify this on the day of their mint. Our aim is to empower marketing teams to know this week’s in advance.

Campaign Planner

Our Marketing Hub houses the Campaign planner. The campaign planner allows teams to build out their pre and post mint campaigns so they are automated and delivered across Twitter, Discord and the Simpl3r platform days, weeks or months in advance.  This allows projects to focus on the important things.

Marketing Links

Projects can create links which can be used on different marketing channels such as social media platforms to track engagement. This will result in an increase in data insights, which can be used to scale successful initiatives and stop those that aren’t working. This will have a significant impact on budget and effective marketing spend as teams can track their Return On Ad Spend (ROAS) which is something that is currently hard to measure.

Pixels

It’s easy to install pixels on your projects landing page using Simpl3r. Simply add in the code to the pixels page within the marketing hub. Currently Simpl3r supports Google Analytics, with additional support being added for Facebook, TikTok, and Twitter.

Affiliate Program

Simpl3r provides teams with the ability to utilize an affiliate program. Once enabled this will allow a project's community members to earn rewards by referring new members to the project. The Affiliate Center provides a complete dashboard of all affiliates, referral list breakdowns and projected sales revenue based on live data.

With the Simpl3r affiliate program, projects no longer need to pay up front to gain exposure, which may not lead to bringing in new community members. Through Simpl3r, affiliates of the project can market it to their communities and be rewarded with a commission on every successful sale.

Engagement Hub

Engagement Overview

Our Engagement Overview screen allows teams to get detailed information about the levels of engagement they are getting across multiple platforms such as Discord and Twitter. Heat maps give teams actionable information into busy and quiet periods so that they can quickly identify times that are lacking engagement and peak times where they can capitalize on more active engagement.

Bounties

Simpl3r makes it simple to set up engagement tasks and offer rewards for completing them, these are known as bounties. Bounties can be created for Twitter, Discord and the Simpl3r platform and allow teams to reward community members with Discord server currency or Credits which is the rewards token earned by staking a Bounty Hunter.

Automation

Set up your Bounties, Competitions, Raffles and more with our all-in-one bot. Instead of spending your valuable time keeping the community engaged by manually executing these tasks, our bot can run engagement tasks autonomously.

You can schedule them in the campaign planner, or give the bot some freedom to start them whenever the server gets quiet to draw in more people again.

Competitions

Simpl3r currently supports two competition types, these are Raffles and Leaderbords. Both utilize the same method for setting the prize pool allowing teams to quickly and easily set up prizes ahead of time and have the Simpl3r platform execute the entire competition from launch to completion, automatically rewarding the winners without the need of the team to ensure the prizes are issued correctly.

Rewards and Offers

This feature allows teams to set up digital and physical rewards and offers that the community can purchase using in server currency, Credit tokens, or cryptocurrency. Simpl3r makes it easy to set up platform specific rewards such as access list upgrades, discord roles, additional mint allocations and much more.

Services Hub

V3rify is an advanced holder verification system designed to deliver seamless onboarding of your community members. New members with a Simpl3r account will only need to press the v3rify button to be instantly registered and verified within the server. New users will need to sign up for a Simpl3r account which takes only a few moments to complete before they can verify. This product is already running on multiple servers with great success.

When used in conjunction with prot3ct, v3rify will automatically redirect any new member with a deactivated NFT from your collection to your simpl3r.com project royalties page so that the outstanding royalties can be collected before the NFT is reactivated. Once the NFT is reactivated the holder will be able to return to discord where they can simply select the v3rify button to get the verified role.

Cost to Project: 1 Bounty Hunter - Held in project wallet

Prot3ct has been purposefully designed to automate the royalty enforcement process effectively creating a set and forget solution to 0% royalty theft.

Prot3ct’s Odin protocol automatically deactivates any NFT in your collection that interacts with an optional royalty marketplace by either removing your IP, and swapping the image with a warning or by placing an overlay over the original image warning the purchaser to pay the full royalties or the NFT will be deactivated.

Cost to Project: 1 Bounty Hunter per 1000 NFTs in your collection - Held in project wallet

Holding a Genesis Medallion will reduce the total number of Bounty Hunters needed by 33%.

Simpl3r and Data Analytics

Currently, teams are blinded and operating on a Twitter following and Discord size basis, without the ability to identify if they're attracting the right people to their community. Our analytics team will determine if they are attracting the wrong people into their communities so that they can take action before it's too late.

Teams attracting giveaway hunters with no intention of minting will be able to change their marketing strategy weeks ahead of their mint. Or teams attracting collectors that hold off on minting until the project is almost sold out will be able to create incentives to promote early mints. 

On-Chain Analytics

Simpl3r uses advanced on-chain analytics to give sales and marketing teams unparalleled insights into their communities both pre and post-mint. Our analytics engine is designed to pull back the covers so that teams can see who they are dealing with.

Using on-chain analytics, Simpl3r can give teams insights into data points such as average mint price paid, the mint price range, collector type, length of time held post mint, and more. This information can be used to curate the community allowing teams to make special offers to high-value community members that fall within their parameters. Additionally, this information can be used to set the mint date, collection size, and NFT price.

Off-Chain Analytics

Using web2 and web3 technology, Simpl3r enriches data with off-chain analytical information giving teams never before seen insights into valuable points of interest, such as common interests, websites, services, influencers and more. Enabling sales and marketing teams to understand their communities and marketing channels better.

Commit Now, Pay Later

When speaking to both web3 teams and collectors, we noticed a theme. Teams experienced increased anxiety around their mint date, unaware of whether they would sell any NFTs or tokens. Collectors experienced increased pressure around not knowing if they would be able to mint or if they would miss the mint altogether due to it being held at a time or date where they could not participate.

Simpl3r is building a feature we call Commit Now, Pay Later. It allows teams to enable and incentivise collectors to commit to a mint ahead of time. The collector retains control of the funds allocated to the mint and can cancel at any point before the mint, solving the problem for both the project teams and the collectors.

Lite Paper V1

Bounty Hunters NFT

The Bounty Hunters NFT collection has been designed to connect our community with our platform. A key feature of Simpl3r is to create bounties. Our team has made the Bounty Hunters NFT to bridge our community with our platform.

The Bounty Hunters NFT provides additional methods to connect and engage with our community.

The mission of our Bounty Hunters collection is to provide as much value as possible to our collectors by creating as many use cases as possible within the Simpl3r and Bounty Hunter ecosystem.

Lore

The Bounty Hunters lore has been developed in-house and will continue post mint as a method of engaging our community and bringing enjoyment to the activities we create.

Late 2026: Facing mass global meltdown and the end of civilization, the remaining enhanced meta-humans of Simpl3r Labs were nearing completion of ‘The Program’ - a highly secretive software system designed to harness the power of hope and fuel the only chance at surviving The Data Wars.

Through coded transmissions from the frontlines of The Data Wars in 2026, sent via time-skips to those brave enough to access them in 2022, users in the present liaise with Drage - fearless leader of the Bounty Hunters, gathering instructions on where and how to find the encrypted data nodes and what rewards users receive should they be so lucky as to find them.

With Drage and his team having accessed the Web2 of the near-past, where online activity is still legal, The Bounty Hunters provide users in the present with encrypted clues, creating missions for present day Bounty Hunters to search the far reaching corners of the internet for the disguised components of ‘The Program’ - these bounties, when pieced together, will help reconfigure ‘The Plan’ and hopefully secure all of our futures.

Utility

Dynamic NFTs

Bounty Hunters are a dynamic NFT. Our vision is to allow holders to customize their Bounty Hunters by providing a marketplace for our members to purchase attributes created by our team and the community.

Allowing our holders to truly customize their Bounty Hunter and make it a digital representation of themselves. Our aim is to then open this marketplace up to other projects to help them engage their communities, backed by the Credits ecosystem.

Marketplace

A BountyBazaar will be launched, allowing community members to purchase within the Credits ecosystem. Simpl3r, teams using Simpl3r and our community will be able to create content to sell within the marketplace.

Project Templates

Users can create custom project templates, including access list configurations, landing page design, sales funnels and marketing campaigns to sell within the platform's marketplace allowing teams to set up their projects in just a few clicks.

Dynamic NFTs

Collectors and community members will be able to customize their Bounty Hunter NFTs. The inner workings are currently under wraps as it is unique in its design and execution. The Bazaar will, however, allow community members to create their attributes based on the Bounty Hunters collection and sell those items in the marketplace for credits.

Whitelist Marketplace

A cross-chain whitelist marketplace will be built into the Bazaar so that any project using the Simpl3r platform can enable its community members to buy and sell their allocations. Teams will have full control over how this is handled for their projects

Bounty Hunters

The Bounty Hunters NFT is your VIP pass to the Simpl3r platform. As Simpl3r continues to build out and upgrade over time, there will be a key focus on providing greater access and privileges to our holders.

By staking a Bounty Hunter you receive:

• SPL tokens called ‘Credits’
• 33% bonuses for every NFT held for all marketing, sales and engagement hub plans. This means you get to provide more marketing contacts, raffles, bounties, and much more to your customers for free!
• Unlock higher affiliate and collaboration manager commission rates. Without a Bounty Hunter you will only ever unlock a maximum of 50% of the commissions you earn.
• Bounty Hunters give you access to the Bounty DAO. Here you can vote on community projects, gain direct access to the team and founders and help contribute to the direction of the NFT.

Credits

Credits are an SPL utility token NFT holders receive for staking Bounty Hunter. Credits start at a supply of 0. Staked Bounty Hunters receive 10 tokens per day per NFT. This token can be used throughout the Simpl3r website to:

• Subsidize the sales, marketing, and engagement hub subscription fees.
• Purchase raffle tickets in our whitelist marketplace. By helping projects launch their NFTs with our software, we gain access to a large variety of whitelists. These will be used to reward our NFT holders through a raffle system with credits.
• Purchase access lists. Teams can set a price for any access lists in Credits. Any Credits collected by this can then be used to offset their next month's Subscription costs or added to their Bounty wallet and set to reward their communities for completing bounties automatically.
• As we integrate more upgrades to Simpl3r and features like Dynamic NFTs, Credits will be used to back our ecosystem.

Mint Funds Allocation

Team & Operations

This is broken up between our Launchpad partner, advisors, artist and team members.

Referrals

This is put aside to pay commissions to collaboration managers and affiliates.

Ongoing

This is the remaining funds that will be used to continue ongoing product development of the Simpl3r platform and Bounty Hunter ecosystem.

Meet the Team

Founders

The Team

Disclaimers

Legal Notice And Risk Disclosure

This Legal Notice and Risk Disclosure Statement (the “Notice”) is provided by SCOOPTIX PTY LTD, a limited liability company incorporated in Australia with limited liability. Any statements and representations made by us or on our behalf, and any use of the tokens issued by us or of any platform, service or protocol upon which we operate (the “Project”), regardless of whether such Project is owned, operated, developed or otherwise controlled by us, shall be subject to this Notice. Please read this Notice carefully before using or interacting with the Project or the Token. In addition, the Tokens are subject to additional terms and conditions that may be amended by us from time to time. The Project may also be subject to additional terms and conditions that may be amended by the owner of the Project from time to time.

Legal Notice

Information and Communications

The Project, and any other information communicated by us or on our behalf, whether through our Website, accessible at https://www.simpl3r.com, our whitepaper, communication channels or otherwise (collectively, the ‘Materials’), do not constitute an offer to sell, a recommendation or solicitation to buy, sell or hold Tokens or any other assets. Nothing in the Materials constitutes a recommendation or solicitation to use the Tokens, the Project or any related products, services or technologies.

Always make sure to verify that the information that you believe is provided by us is posted or communicated by our authorized representatives. Any and all Materials are provided for informational and educational purposes only, and should not be relied upon, either wholly or partially, when making any decision. We do not warrant, guarantee or represent, whether expressly or impliedly, that the Materials are true, complete, timely, reliable, accurate, sufficient, non-infringing or fit for a particular purpose, and we will be under no obligation to update or fix such Materials. We shall not be responsible for the accuracy or completeness of the Materials; therefore any use of such Materials is at your own discretion and risk, and you are solely responsible for any possible damages or losses arising from such use. You should always conduct your own independent research and investigation.

Materials may also contain references to third-party data and industry publications. Although we believe that such data is accurate and reasonable, there are no assurances as to the accuracy or completeness of this data. We have not independently verified any of the data from third-party sources referred to on the Website or in connection with the Project, or ascertained the underlying assumptions relied upon by such sources. Any reference to such third-party data and industry publications does not imply our endorsement thereof.

The Project is in its Beta Stage

The Project is in beta stage, which means that the Project and all related software are experimental. The Project is provided on an ‘as is’ and ‘as available’ basis, without warranty of any kind, either expressed or implied, including, without limitation, warranties that the Project is free of defects, vulnerabilities, merchantable, fit for a particular purpose or non-infringing. Any use of the Project shall be at your own risk. In no event shall we be held liable in connection with or for any claims, losses, damages or other liabilities, whether in contract, tort or otherwise, arising out of or in connection with the Project or its operation or use.

Forward-Looking Statements

The Website, the Project, and the Materials may contain forward-looking statements based on current expectations that involve a number of risks and uncertainties. All opinions, forecasts, projections, future plans or other statements other than statements of historical fact, are forward-looking statements. Any development plans and projections, business projections, future functionality and projected performance of the Tokens, the Project or us, as well as prospects and the future prospects of any industry, are forward-looking statements.

Forward-looking statements by their nature address matters that are, to different degrees, uncertain or unknown. We can give no assurance that any forward-looking statements will prove to have been correct. Actual events, results or outcomes could differ materially from what is stated in the forward-looking statement, and you should not rely on any such forward-looking statement. These risks and uncertainties include the impact of economic, competitive, technical and other factors affecting the Tokens, the Project, us or our operations, including, but not limited to, the following: development of science and technology, development of the industry in which we are in, competition, regulatory uncertainty and government actions, the introduction of new regulations and laws, market changes, the performance of the Tokens, the Project or related products, other business and market conditions.

No Advice

No part of the Website, the Project or the Materials should be considered to be business, legal, financial, investment, or tax advice, or advice of a broker regarding any matters to which all or any part of such information relates. You should consult your own legal, financial, tax, or other professional advisors regarding any such information.

Indemnity and Limitation of Liability

You do hereby to the fullest extent permitted by applicable laws and regulations indemnify, defend and hold us, our employees, directors, shareholders, officers, consultants, representatives, agents or contractors harmless from and against any and all loss, penalty, claim, damage, liability or expense whatsoever (including reasonable attorneys’ fees and disbursements) due to or arising out of or based upon (i) any inaccurate representation or warranty made by you, or breach or failure by you to comply with any covenant or agreement made by you or in any other document furnished by you to any of the foregoing persons in connection with the Tokens or the Project, or (ii) any action instituted by or on your behalf against any of the foregoing persons that is finally resolved by judgment against you or in favor of any of the foregoing persons.

To the maximum extent permitted by applicable laws and regulations, in no event shall us, our employees, directors, shareholders, officers, consultants, representatives, agents or contractors be liable or responsible for any direct, indirect, special, punitive, exemplary, incidental, or consequential damages or losses of any kind, nor shall they be liable for the loss of goodwill, loss of profits (including expected), loss of data, diminution of value, and business interruption arising out of or in connection with the use of the Tokens, the Project or the Materials or reliance thereon, any inaccuracy or omission in any Materials, whether based upon breach of warranty or contract, negligence, strict liability, tort, or any other legal theory, regardless of whether we have been advised of the possibility of such damages or losses.

Risk Disclosure

Risk of Software Weaknesses

Although we make reasonable efforts to ensure that the Tokens, the Project and their related software follow the high-security standards, we do not warrant or represent that the Tokens, the Project or any such related software are secure or safe, or protected from phishing, malware or other malicious attacks. Further, the Tokens, the Project and their related software may contain weaknesses, bugs, vulnerabilities, viruses or other defects which may have a material adverse effect on the operation of the Tokens, the Project or any such related software or may lead to losses and damages for you, other users of the Tokens, the Project or any such related software or third persons.

Risk Inherent in the Blockchain

The Tokens, the Project and their related software are or will be deployed on the Solana blockchain, and later on other blockchains. As a result, any malfunction, breakdown or abandonment of such blockchain(s) may have a material adverse effect on the Tokens, the Project or such related software. Moreover, advances in cryptography, or technical advances such as the development of quantum computing, could present risks to the Tokens, the Project or such related software, and related blockchain software by rendering ineffective the cryptographic consensus mechanism that underpins the blockchain. The smart-contract concept, the underlying software application and software platform (i.e., Solana or other blockchain) are still in an early development stage and unproven. Although it is very unlikely, the blockchain, as well as any other blockchain, can be attacked which may result in downtime, consensus split, long reorganization of the chain, 51 percent attack, or other adverse outcomes each of which may lead to complete loss of your digital assets.

Risk of Flawed Logic of the Tokens, the Project or their Related Software

The underlying logic of the Tokens, the Project and their related software may be flawed, defective or impaired, which can result in smart-contracts operating incorrectly or not as expected, or transactions being executed in violation of logic which underpins the smart-contracts, which can lead to partial or complete loss of digital assets used in the transaction.

Risk of Legal Uncertainty

Our intended activities are subject to various laws and regulations in the countries where we operate or intend to operate. We might be obliged to obtain different licenses or other permissive documents in some or all jurisdictions where we intend to operate our business, therefore, our business in such jurisdictions shall always be subject to obtaining such licenses or permissive documents, if so directed by applicable laws. There is a risk that certain activities may be deemed in violation of any such law or regulation. Penalties for any such potential violation would be unknown. Additionally, changes in applicable laws or regulations or evolving interpretations of existing law could, in certain circumstances, result in increased compliance costs or capital expenditures, which could affect our ability to carry on our business model.

Risk of Theft

There is no assurance that there will be no theft of your digital assets as a result of hacks, sophisticated cyber-attacks, distributed denials of service or errors, double-spent attacks, flash-loan attacks, vulnerabilities or defects of the Tokens, the Project or their related software or of the Ethereum or any other blockchain, or otherwise. Such events may include, for example, flaws in programming or source code leading to exploitation or abuse thereof. Any of the above may lead to partial or complete theft or loss of digital assets used in transactions carried out in connection with the Tokens, the Project or their related software.