Music Video Form (What makes a music video?)

Watch at least 6 music videos from different genres and take notes about their content:

Band / Song

Duration (time)

Content Ratio

Narrative : Performance

Apparent Genres

Generic MeS

Impact/appeal

Subject matter (Themes)

Type of and structure of narrative

Robyn Sherwell

Islander

3.02

10

90

Folk/

Country

Casual everyday clothing with natural scenery.

 Summers day. Everything happens quickly showing it’s a rush to grow up.

An everyday day on the cliffs adventuring for a child persepevtice.

Speeds up singing whilst the girl  begins to run faster.

Doesn’t link with the lyrics and the video all the time only the relation with the sea.

Follows an amplification structure

Nickelback

Lullaby

3.44

60

40

Rock

Casual /  with flashes of dark clothing

Pregnancy and the child being born, losing the mother in birth with the male looking after the child on his own and how he managed.

Heart felt. Follows the lyrics or the emotions. Following the main character of the male. This video follows an amplification structure however does flashback between the narrative and performance.

Ben Howard

Keep your head up

3.54

0

100

Folk

Basic summer clothing bright

A day in summer and what they do whilst they’re there

Bright clothing upbeat -happiness  

Does Not relate to lyrics just singing about the summer using the amplification structure of the lyrics as it talks about summer and the heat on that day.

Mumford and Sons

Lover of the night

5.54

0

100

Neofolk and rock

Lightening brightens as the life gets better. Drak to tell its a sad part.

Showing his struggles and how he tackles life barriers.

Actions don’t follow words in the video which is called a disjuncture of the video.  

Beyonce single ladies

3.18

50

50

R&B

Black and white strong lightening lack of focus in camera.

Showing how ladies showing off themselves. Little clothing.

Lip synching the lyrics with a disjuncture of the video as it has nothing to do with the lyrics said.

 Lana del rey

Born to Die

4.46

30

70

Pop

Use of different lighting High and low.Also use of a red reflector of the light to make the camera red.  

Relationship failing

Showing how the actor is a ballad that speaks of a doomed relationship. With the lyrics mainly relating to the video ( amplification)