PO Box 6869, Kamuela, Hawaii 96743 USA
+1 (808) 990-8717 (GMT-10) Contact for Email
Coffee Value Chain Specialist
Andrew Hetzel is a coffee value chain development and international trade specialist with eighteen years’ experience. He has advised public and private sector coffee industry stakeholders in more than fifty countries to increase the value of coffee trade through improvements in policy, capacity development, and market access for high-value differentiated coffee.
Mr. Hetzel has managed or held senior roles in coffee agriculture value chain projects funded by ADB, DFAT, UN, USAID and others in Asia and Pacific (India, Myanmar, Papua New Guinea, Timor-Leste), East Africa (Ethiopia, Tanzania, Uganda), South America (Brazil, Ecuador), and the Arabian Peninsula (Yemen). As a consultant to private businesses, he has provided quality training and business consultancy services for numerous coffee businesses and institutional investors worldwide.
His experience includes:
Since 2013, Mr. Hetzel has been a member of the Board of Directors of the Specialty Coffee Association (SCA), the world’s largest coffee trade association. He is the board liaison and Chairman of the SCA Education Advisory Council responsible for SCA’s education and laboratory campus programs. From 2012-2016, he was an instructor for the Coffee Quality Institute Q Grader coffee certificate courses. Prior to joining the coffee industry, Mr. Hetzel founded and later sold a technology company that pioneered touchscreen video advertising in the 1990s, called Videotronic.
International Coffee Specialist – United Arab Emirates. June 2018 – Present
DMCC Dubai Multi-Commodity Centre
Coffee industry expert and quality consultant assisting with the design and launch of the DMCC Coffee Centre.
Coffee Market and Value Chain Consultant April 2001 – Present
Coffee Strategies - Business strategy and market consultant for dozens of private coffee business (producer/exporters, importers, roasting/retail) and institutional investors.
Coffee Market Expert (International) – Papua New Guinea April 2018 – October 2018
AECOM - Value chain analysis and national strategic plan development for the coffee industry of Papua New Guinea, through PHAMA, the DFAT initiative Pacific Horticulture and Agriculture Market Access program.
Coffee Industry Specialist – Timor-Leste December 2015 – December 2017
Asian Development Bank (ADB) - ADB consultant on national agriculture policy, international trade, and technical improvement supporting a development effort to revitalize the country’s coffee industry.
Coffee Market Specialist – Ethiopia / East Africa Regional April 2017 – June 2017
United Nations International Trade Centre (ITC) - Consultant for the ITC SheTrades global initiative, performing coffee-specific marketing training, technical training and trade promotion activities for Ethiopian women coffee producers.
STTA Coffee Market and Quality Specialist – USAID Burma (Myanmar) May 2015 – May 2017
USAID Value Chains for Rural Development Program - Responsible for market strategy, private public partnerships and international trade of differentiated specialty coffee originating from the USAID Value Chains for Rural Development program.
Coffee Quality Competition Organizer – Ecuador November 2015 – September 2016
Catholic Relief Services, Borderlands Project - Green coffee quality instructor for coffee producers through ANECAFE and organizer of the Taza Dorada Robusta coffee quality competition in Ecuador.
STTA Senior Coffee Adviser and Trade Specialist – USAID Yemen March 2013 – May 2015
USAID CASH Yemen and USAID Community Livelihoods Programs - International market and trade advisor overseeing the strategy and promotion of Yemeni green coffee on behalf of two back-to-back USAID programs.
Coffee Value Chain Consultant – Uganda March 2012 – December 2015
Coffee Quality Institute - Responsible for coffee stakeholder quality evaluation training, market consulting and authoring/publishing the Uganda Coffee Development Authority’s coffee quality protocols for fine robusta coffee.
North American Market Adviser – Brazil March 2013 – March 2014
Brazil Specialty Coffee Association (BSCA) - North American marketing strategy adviser to the Brazil Specialty Coffee Association.
Coffee Roasting Team Leader – Russia August 2009 – January 2013
Soyuz Coffee Roasting - Lead consultant for the design and build for a highly automated roasting facility and consumer specialty coffee brand in Russia.
Coffee Quality and Market Specialist – India December 2009 – June 2011
Kaapi Royale Coffee Exporters
Coffee Quality Sensory Panelist – Hawaii September 2009 – November 2010
USDA Hawaii, Ka’u Regional Competitiveness Project
Coffee Roasting, Green Buying, Quality Consultant – Morocco June 2007 – June 2009
Les Huileries du Souss Belhassan, Agadir
Coffee Roasting, Green Buying, Quality Consultant – Turkey June 2006 – June 2009
John’s Coffee, Istanbul
Earlier project references available upon request
University of Hawaii Hilo, HI, USA BBA Economics (in progress) August 2017 - Present
West Bloomfield High School West Bloomfield, MI, USA Diploma August 1988 – May 1991