What is Kriqit?

Kriqit is a yard maintenance platform that began in the fall of 2018 for DIY homeowners to hire extra hands to help them with a variety of yard work projects from trimming and planting to mulching and brush clearing. Kriqit’s four main pillars are quick, convenient, affordable, trust & safety, and community, focusing on being a successful platform to make yard projects that much easier. The yard workers are called Kriqits and are hired through online scheduling at a set hourly rate by homeowners, renters, or people in the Athens and Watkinsville, GA community. The homeowners provide the tools, equipment, and supplies and the Kriqit’s show up ready to work. Every job includes general liability and workers comp insurance in case an accident were to occur. Homeowners can work together with the Kriqit on the yard project, supervise, or take a hands-off approach and leave project instructions and a description for the Kriqit. Each worker is held to high stands and must maintain a 4-star rating, therefore homeowners are encouraged to give Kriqits reviews. In order to be a worker, no experience is required but the person must be willing to work hard. When a worker gets hired on, they are joining the Kriqit Nation to be a part of a workforce that tackles spur of the moment DIY yard work projects and maintenance. The workers determine their own availability and can bring their own tools to a job, if they prefer, but always must wear gloves and closed toe shoes.

Competition in Athens-Clarke County, Oconee County, and Watkinsville

  1. The Ground Guys of Athens GA
  1. Serving in Athens, Bogart and Watkinsville
  2. Commercial and Residential areas for one-time projects or maintenance plans
  3. Pricing range: $200 - $2000 based on project size
  4. Services (for residential): Lawn and Bed Maintenance, Irrigation, Pest/Weed/Fertilization, Outdoor Lighting, Snow/Ice Management, Landscape/Hardscape
  1. Precision Landscape Management
  1. Serving in and around: Watkinsville, Bishop, Oconee, Barrow, Madison, Athens-Clarke, Jackson,Hall and Atlanta
  2. Commercial and Residential areas
  3. Pricing not listed on website
  4. Lawn Maintenance, Landscape installation, Irrigation, Design Work, Drainage Problems, Artificial turf, Grading, Lawn chemicals, Hydroseeding, Pruning, Leaf control, Tree Removal, Land aeration, Hardscapes, Landscape lighting, Planting, Storm Utilities
  1. Perennial Lawn and Landscape
  1. Serving Watkinsville, Athens, Bishop, Bogart and Statham
  2. Residential areas
  3. Pricing not listed on website
  4. Landscaping, Lawn maintenance, Fertilization, Weed control, Landscape installations and Sprinkler repair
  1. Hungry Gnomes
  1. Serving in Athens, Watkinsville, Winterville and Bogart
  2. Residential
  3. Pricing not listed on website
  4. Landscaping, Landscaping maintenance, gardening, irrigation, hardscaping, vegetable gardens
  1. Four Seasons Lawn Maintenance
  1. Serving Athens and “surrounding counties”
  2. Commercial and Residential areas: weekly, monthly, bi-monthly
  3. Pricing not listed on website
  4. Lawn Maintenance, Landscape Installation, Turf Program
  1. Greenbriar Landscape Management
  1. Serving in Athens-Clarke, Barrow, Gwinnett, Jackson and Oconee
  2. Commercial, Residential, Industrial areas
  3. Pricing not listed on website
  4. Design & installation, hardscapes, irrigation, turf, aeration, seeding, waterscapes, containerscapes, mulch/pine straw, grading, drainage, tree service, storm damage, clean-up service, farm/habitat, plants/planting speciality

After a thorough search of several competitors in the Athens-Clarke, Oconee, and Watkinsville area there are several things that the competitors invoke on their webpages that is lacking on the Kriqit page. These things include a clear and concise mission statement presented on the home page. Many of these companies are small/mid-sized landscape and lawn care companies and they all tell a brand story through their mission statement. Another important factor that is missing from the Kriqit page is a gallery of prior work done. It is a great way to show potential customers what Kriqit can bring to the table by having photos of actual projects. Along with a photo gallery, several competitors were able to get testimonials which is another great way to build initial trust for viewers of the website looking to get work done. Some company pages went so far to add blogs and tips about lawn care and landscape preservation. These aren’t things that HAVE TO be done but it does give the competitors a vital edge if consumers were to compare services.

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