Genre

Automotive/Automobile

I chose the Automotive genre for my media studies project that leverages my deep interest in cars and land transportation to engage a broad audience with captivating content on technology, design, culture, and lifestyle in a visually appealing and dynamic way.

 Primary Target Audience

Demographic

Age: 25-65

Gender: Lean Male

Location: Indonesia

Ethnicity: Indonesian

Income: Middle to Upper Middle Income

Star Appeal: None

I want to target this demographic for my automotive magazine because, being an enthusiast of cars and land transportation myself, I can relate to the wide age range of 25-65 and primarily male readers in Indonesia. This demographic tends to have a strong interest in the subject, potentially leading to a dedicated and engaged readership. Moreover, their middle to upper-middle-income status suggests they may have the purchasing power and desire for automotive-related products and services, making them an attractive audience for potential advertisers.

Psychographic

Hobbies: Auto Enthusiast Events, Car Modification, Driving, Motorcycling, Car photography & history, Outdoor adventures

Interests: Automotive technology, Motorsports, Car culture, Automotive history

Lifestyle: Car clubs, Automotive community, Automotive spending, Performance Vs. Aesthetics

Spending Habits: Events and Promotions, Advertising revenues, Subscription models

I aim to target this specific psychographic audience for my automotive genre magazine because their hobbies, interests, and lifestyle align closely with the content we plan to feature. By catering to their passion for auto enthusiast events, car modification, car history, and more, we can create a magazine that resonates deeply with their interests and fosters a strong sense of community. Additionally, their spending habits, which favour events, promotions, and subscription models, suggest a willingness to invest in automotive-related content, making this audience a valuable target for advertisers and sustainable revenue generation.

 Secondary  Target Audience

Automotive Enthusiasts' Family Members

I've chosen "Automotive Enthusiasts' Family Members" as my secondary target audience because I believe they represent a group often overlooked but with potential interest. These family members may not share the same level of passion for cars, but they are indirectly impacted by the enthusiast's interests. By offering content that helps them understand and appreciate the automotive world better, we can create a more inclusive and family-friendly magazine. It's a way to foster a deeper connection between automotive enthusiasts and their loved ones while expanding the magazine's readership.

Content Overview

Car Reviews: In-depth reviews of the latest car models, highlighting performance, design, technology, and practicality.

Maintenance Tips: Practical advice on vehicle care, maintenance, and troubleshooting common issues.

Enthusiast Profiles: Interviews with passionate car collectors, tuners, and restorers, sharing their experiences and showcasing their vehicles.

Automotive Events: Coverage of local and international automotive events, shows, and races.

Vintage and Classic Cars: Features on well-preserved and restored vintage vehicles.

Road Trip Guides: Itineraries for the best road trips, scenic routes, and car-friendly travel destinations.

I choose to include Car Reviews to help readers make informed vehicle choices, Maintenance Tips for car longevity, Enthusiast Profiles to connect with the community, Automotive Events for up-to-date news, Vintage and Classic Cars for a touch of nostalgia, and Road Trip Guides to spark adventures. Car Reviews provide essential insights for vehicle choices, Maintenance Tips ensure car longevity, Enthusiast Profiles foster community, Automotive Events keep readers updated, Vintage and Classic Cars evoke nostalgia, and Road Trip Guides inspire adventures.

Unique Selling Point

Featuring the exclusive "Toyota Land Cruiser 300”

I've decided to spotlight the "Toyota Land Cruiser" as a unique selling point in my magazine. This exclusive section, the "Toyota Land Cruiser 300," will offer in-depth coverage, including its history, off-road prowess, modifications, and enthusiast perspectives. It's a way to cater specifically to Land Cruiser fans, providing them with specialised content that makes my magazine a top choice for those interested in this iconic vehicle.

Representations

Cultural Values

The representation of an automotive magazine involves how it portrays cars, drivers, and associated lifestyles. It includes the use of visual elements, language, and content to create a specific image and appeal to a target audience. The magazine constructs meanings related to the automotive industry, influencing perceptions and attitudes toward cars and driving.

Dominant Reading

Appreciation of Design and Performance

Readers appreciate the magazine's focus on showcasing the design, features, and performance of various car models. They view the magazine as a source of information and inspiration for making informed decisions about their automotive preferences.

Audience interaction / Engagement

          High quality photography

Automotive magazines often feature stunning photographs of cars, highlighting design details, performance, and aesthetics.