Album cover : This album covers main point of focus are the three band members ( JMC , RUN , DMC ) standing together in the center of the cover furthermore the the logo being in the center shows that they want their “brand” imprinter in people's heads in addition too this the bold word ultimate could show that they are the best thing you will ever hear in their music style. The composition of the text ( run dmc ) and the word ultimate being in the center in between all three members shows that they want their name to be seen as it is an important part of their grupe and their brand identity so to speak.The typeface of their logo is very simple using only two colours ( red white ) furthermore they use block and bold font to further highlight their band name and how great they are in their style and their dress code.              

Dvd cover : The dvd covers proportion and scale is done in a way to put main focus on the main actor who is sitting on the throne on which Lincoln sits on at the Lincoln memorial in Washington D.C this is done to show him as a all powerful man and one whose legacy is written in stone furthermore his hands are covered in blood which connotes that he will stop at nothing to achieve his legacy. The scale of the actor and the title of the dvd is done in a way that over shado everything els that is on the cover as the main point of focus is the name of the show and the main character and to place importance on those two things is the main point of this dvd cover.      

Book cover : The Typography used in this book cover is very simple just like the Run Dmc album cover it is also in block capitals however the proportion of the typefaces is off as the presidents surname is a lot bigger than the title of the actual title of the book this could have been done to show how important he is as compared to the title of the book.There are three points of focus the first being the banner that states that the book is a number 1 best seller this is as it is the only thing that is in red further highlighting it on the black background and on the gold writing . The second point of focus is the Surname Trump and the name of the book which is on top and in big gold writing this is to inform you of the authors name and the books name too. The last being the photograph of the president which is in the center of the book cover this is too further focus you on who the book is based on and so that you also know who you are going to read about furthermore he is not only in the main point of focus but in the main proportion of the book as his picture is in the center of the book fouther outlining his importance in the book and to the people this is further reinforced by the duel proportion of the surname of the president and his picture as the surname and his picture are the biggest things on the book cover further highlighting and outlining his importance not only in the book but in the USA as the banner on top says it is the number one bestseller which highlights just how important he is to the premise of the book and to the USA and also too export his beliefs to other people.