Brian Ford

Product & UX Design Leader

San Francisco, CA

Product-focused design leader. I love whiteboards, value a culture of collaboration, and lead high-performing product teams that deliver user & business success.



Director of UX & Product Design

October 2016 - Present | San Francisco CA

Building next-generation enterprise SaaS tools:

• Lead new product development“blank page” creative process across research, discovery, design, validation, and development of new products

• Foster design team & culture as key function within the business—tools, processes, best practices, reviews, relationship-building, and team leadership

• Establish design processuser & competitive research, gathering insights, prototyping, testing, critique, collaboration to drive team & product success

• People managementhiring, mentorship, career development, setting & measuring priorities, deliverables, timing, and goals / OKRs


Experience Design Director

March 2015 - October 2016 | San Francisco CA

Building world-class mobile gaming products:

• Team leadership—mentor, manage, and grow the design team

• Design strategy—partner with mid- and senior-level leadership to strategize on what we should do and why

• Vision & direction—define values & pillars to systematize design output

• Team culture—foster a culture of cross-functional collaboration that enables teams to solve tough challenges & create success together

Electronic Arts

Senior UI / UX Designer

April 2012 - March 2015 | San Francisco CA

Building complex AAA games for mobile & desktop:

• High-stakes proprietary and licensed IPs—SimCity, The Sims, Star Wars, etc.

• Research, testing, UX, interaction, visual, and game systems design



2010 - 2012 | Toronto ON

R&D for early-stage tablet & touchscreen products:

• Concept, interaction, UI, UX, and overall product design for mobile products

• Infographic & information design for apps, communications, and events


(415) 290-5020—ford


University of British Columbia

Master’s of Digital Media

2008 - 2010 | Vancouver BC

Alberta College of Art & Design

Bachelor of Design

2003 - 2007 | Calgary AB


Adobe CS, Agile Development, Art Direction, Creative Direction, Design Direction, Design Management, Design Strategy, Drawing, Enterprise, Games, Interaction, Interface, InVision, Leadership, Motion, Process Design, Product Design, Prototyping, Sketch, UI, User Experience, UX, Visual Design, Whiteboard, Workshops