Mayra Luiza Corrêa
+55 21 99143-0777
Tijuca - Rio de Janeiro/ Brasil
Nov/2019 - now
Direct Marketing Officer responsible of the Fundraising Acquisition sector for the international non-profit organization ActionAid in Brazil, including Extra Appels, use of CRM, report, monitoring, management of suppliers (DRTV and social media), Major Donors’ area support, brainstorm with IPD and product development with Design Thinking.
Mercy For Animals
Nov/2018 - Apr/2019
Content Coordinator, responsible for creating daily blog posts, managing all content posted on social media, replying to received messages, conducting lives, coordinating design work and video editing (guidelines suggestions, script preparation and review), collection and analysis of statistics of social media platform, advice of other programs of the organization with regard to digital communication.
Aug/2017 - Out/2018
Content Shaker: Account Analyst for Niely (L’Oréal’s Brazilian Brand) and Purepeople. Supervision of the team responsible for the content production for social media like Fique Diva com Niely, follow up of the other social areas (design and wemídia) and learnings report. Projects: Stories Content, Beauty Fair 2017, Rock in Rio 2017, SPFW 2018 and coverage of actions (such as Carnival 2018, Anitta’s Transformation), as recordings of campaigns (Evidências Cor&Ton and Condicionador Bomba) and brand events. Also contributed to the 2017 coordination of The Body Shop and Preparado para Valer with Gillette.
OHAEC - Organização Hélio Alonso
2016 - Aug/2017
Analyst of Digital Marketing, production of content for social networks and website with storytelling, management of online media campaigns in Adwords and Facebooks Ads, analysis of webmarketing, SAC 2.0 and design (branding and creation of digital material) brands: Faculdade FACHA, Cursos de Extensão FACHA, Escola de Pós-graduação FACHA e Colégio Hélio Alonso.
Brida Promoções e Incentivos
Sep/2013 - 2015
Analista de Projetos of promotional marketing, digital media actions of the company and executive account attendance for brands such as O Boticário Franchising, Shell Brasil Petróleo, Visa Cards, Nissan do Brasil Automóveis, Raízen Combustíveis, Coca Cola Recofarma, among others including projects for the FIFA World Cup 2014 ™.
Executive MBA in Strategic Management of Digital Media
Faculdades Integradas Hélio Alonso
Bilingual proficiency - Cambridge ESOL International Examinations 2008
High School - Computing Technician
Colégio Pedro II
(focus on Software Development)
Limited working proficiency
Mídias Digitais content,
Practice of the process of developing a Branding project, from the strategic phase to the Brand Guide.
storytelling, SEO, Google Analytics, Ads, WebMarketing
Storytelling Applied to Branding Management
Design Photoshop, Illustrator, Corel Draw, Indesign, Adobe Pro.
Branded Content, Elements and construction of storytelling and Storytelling applied to social media.
+ HTML e Pacote Office.