Campaign Name: Daily by Laka

• Represents the aim to provide encouragement to men in wearing makeup in their daily lives

Key Message: AAAAAAAAAAAAAAAA “Feel your best daily, Look the best daily” (?)

• By providing men the resources and inspiration to learn and experiment with makeup, the campaign aims for men to feel confident in breaking gender stereotypes.

Tone of voice:

• Mellow, Comfortable, Friendly

Communication Goals:

• Verbal: Provide words of encouragement and advice towards males to take pride in wearing makeup
• Non-Verbal: Offer resources, inspiration, thoughts and support to consumers using the touchpoints.
• Written: To be sent to users using emails and website announcements.
• Visual: Through social media, video, website visuals and merchandise.

Brand Touch Points:

• Social Media

• Instagram

• Instagram Posts
• Instagram Videos / Reels

• Website

• About the Campaign
• Brand’s Social Media
• Brand’s Merchandise Page
• Resources Page
• Consumer Feedback Page
• Video

• Content/Interaction

• Email Template
• Website Consumer Feedback
• Campaign Posters
• Brochures (?) To educate the issues (for awareness stage..?)

• Merchandise

• Campaign Vouchers
• Special Edition Beauty Products
• Totebag
• Daily Calendar/Book

Ideation:

• Have this idea in mind for campaign posters where it shows portraits of men wearing makeup for daily tasks to normalise men wearing makeup

• For job interview (most formal)
• Going for lunch with friends
• Riding the train
• Grocery shopping (most casual)
• For the heck of it! (Playing around)

• Mixed Media

• Illustrations with portraiture, to show how it can be easily fit into everybody’s life.
• Adds a bit more fun to the communication.
• For video (?): Digital illustrations to bring more emphasis to the point

• Fully Design

• For social media posts, vouchers, etc.