TRUCKEE, CALIFORNIA MEDIA KIT
Updated October 2020
TABLE OF CONTENTS
Big Life Weekly, E-Newsletter (Tuesdays)
- Contact melissa@truckee.com to place insertion.
Big Life SOLO Email + Social Post (limited to once/week)
- Contact melissa@truckee.com to place insertion.
Email Marketing - Big Life Weekly and Social Posts
List Size (as of December 3, 2020)- 3,060
Social Media Reach 1,543
Audience: 58% Truckee Locals + Out of Market Visitors, 42% Truckee Business Owners
Performance
Average Open Rate: 26.6%
(Industry Open Rate: 12.6%)
Average Click Through Rate: 2.5%
(Clicks to Opens, not Clicks to Sent)
Cost:
Big Life Weekly per week insert:
$80 for profit business, $65 Nonprofits
Big Life Weekly insert + Truckee Chamber Social Post:
$160
Package of 2 Big Life Weekly inserts in different weeks + 1 Truckee Chamber Social Post:
$225
Insertion Due - Melissa Williams, Communications & Content Manager
Fridays, 5pm. melissa@truckee.com
Artwork/Production Due - Fridays, 5pm.
Event and/or Press Release is required to be uploaded on Truckee.com by Advertiser or Agency.
If you don’t have a login, please ask Melissa.
Click here for step-by-step Truckee.com instructions.
Please send artwork to melissa@truckee.com
Note: No political advertising accepted.
Big Life Weekly Send Date & Time
Tuesdays, at the optimal time our Email software determines. This may vary week-to-week.
SOLO Email + Facebook Social Post: $300
In order to keep our open and click through rates strong, we offer only one SOLO email a week. SOLOs also include one Social Post on the Truckee Chamber of Commerce Facebook page and can be very successful as a dedicated way to reach a highly opted in, targeted audience. The longer lead time you have, the more likely we’ll have an open solo space opportunity. WE ARE BOOKED WEEKS IN ADVANCE and will fit you in the soonest slot we have open. We also need no less than 7 business days prior to your confirmed and scheduled insertion date for time to discuss the layout/design that will be most effective, in addition to other digital marketing opportunities. No political advertising accepted.
EMAIL MARKETING - BIG LIFE WEEKLY SPECS
Events - are required to be uploaded to Truckee.com in order to be included in the Big Life Weekly. If you do not have a user/login, please contact melissa@truckee.com.
Ad Materials - Due by Friday, 5pm.
- Company Name
- Product, Service, or Event Title
- 50 word description or Press Release (we will edit what you send)
- Event/Sale including date, description and start/end time needs to be uploaded on Truckee.com by Advertiser. (The link will go to your Member business page OR your event on Truckee.com.)
- Graphic or Image (300 X 300) minimum. No text or minimal text overlaid.(We might be able to crop graphical elements from your flyer, if you have created one for other purposes such as posting around town, but we do not use flyers for artwork. Ideally, you have provided a 300 X 300 square graphic or image.)
These specs ensure your announcement looks perfect on a mobile phone or tablet.
300 X 300 GRAPHIC or IMAGE SUGGESTIONS
- Your exterior/storefront.
- People, products and experiences.
TIPS
- ZOOM in to 2-3 feet from your subject rather than 30 feet away.
- people using/experiencing your product, service, event (i.e. tasting ice cream, painting, dancing)
- people in your store (i.e.. trying on jackets)
- Your employees providing service (i.e. painting a house, sitting with a customer)
- People experiencing your event the last time you had it.
GREAT EXAMPLES OF IMAGES or GRAPHICS
Large, zoomed in image. None, or no more than 3-4 words
Word Count for your Description
Included in your ad placement is expert copywriting based upon the original content that you provide. There is no word count max or minimum on Ad Specs but we will edit the description to about 50 words or fewer using key information to grab interest. We’ll use your copy as a base to write your ad but likely not use it verbatim. If needed, we will research your web site and review your flyer to help us write compelling ad copy.
Our Mission - Drive Leads to Your Landing Page
Our goal is to provide quick/easy readability - then drive the click to your product/service/event/announcement to your event or your Business Page on Truckee.com or to your preferred URL, website, Facebook Page, Facebook Event URL, etc.
Copywriting, Editing & Flyers
We will write compelling ad copy (words, phrases, sentences, titles) for optimal comprehension that works best with graphics and images provided.
We will choose the best Call-to-Action phrase for your ad such as “register now, reserve now, buy now, learn more, apply now, book now, sign up, make reservations”,
• Flyers are no longer required as typically, flyer design/content is for 8.5 X 11 purposes which does not work well for mobile.
At times, we may see a marketing opportunity and will offer advice and tips about how to improve your ad content and landing page to raise the success of your message and increase SEO.
For Big Life Weekly insertions, we do not provide proofs.
For Solos, we provide proofs for feedback.
Banners - Parking Lot between Train Depot & Fire Station
There are three vinyl banners spots available to non-profits at no charge in front of the parking lot between the Train Depot & the Fire Station. Banners can be reserved for one week at a time; banner dimensions must be 3’x8’, grommets are needed in all four corners, and must have wind slits in the body. To reserve this space, contact Ruth Geresy at Ruth@Truckee.com, 530-412-7062.
Chamber Member Database Access
Exported mailing list of all Chamber Members-
This excel sheet contains the business name, name of primary representative and mailing address.
Cost: $75
Printed labels $25
List Size: 700
As of 2/26/19