Year 9 MEDIA STUDIES
Name: Nikola Pocica Form: 9NMY
Production Portfolio
Topic: Film Posters
Film Posters
What is the purpose & function of a film poster? Look at the examples on the front cover of the booklet.
Displayed in the cinema, magazines, service stations
They’re physical copies
It advertises a certain film
Put the advert on the back of the newspaper because other people can see it
Target an audience
USP- unique selling point
Researching Film Posters.
Analysis of 2 film posters. (Include annotated posters)
Poster 1:
Poster 2:
What are the codes & conventions of film posters?
What do you think makes an effective poster? Refer to examples of posters you have seen?
What is your favourite movie poster and why?
One of my favourite movie posters is ‘clueless’ because it’s a romance comedy film. The girls really show what the film is about with the way they’re standing and their face expressions. Also, the colours used are simple but stand out and catch my eye. The title stands out a lot because of the two colours, black and white are complete opposite and therefore when they’re next to each other they stand out
Can you find an example of a film poster that is misleading? How does it mislead the audience?
How and why is the concept of genre important to audiences?
How do film posters try to establish the genre?
Decision Making
Will your film poster be promoting a high concept or independent film? Why?
What is the chosen genre of your film? Why?
Who is the target audience for your film? Why and how will you ensure your film poster appeals to them?
Genre Research
Chosen Genre:
After researching your film genre what have you identified as the key codes & conventions? (i.e. Typical settings, props, characters, themes, events, shots etc.)
Narrative
Write a plot synopsis of your film idea.
Title: unexpected love
Synopsis: a girl falls in love with her best friends brother
Exposition:
Development:
Complication:
Climax:
Resolution:
Representation
What are the typical characters for your chosen genre? Are stereotypes used?
Give examples and refer to a range of texts.
Provide character profiles for the 2 main characters in your film
Character 1: Rosie Miller
17 year old, girl, long wavy blonde hair, tanned, blue eyes, mid-west accent, uses her hands a lot to communicate, girly dress sense |
Shy, polite, intelligent, talkative once you get to know her, loves reading books and listening to music. Never loses her temper, always patient |
Very close to her family, her father had to leave Chicago because he got offered a good job with good money so she had to leave school and start new. However she didn’t fit in well with all the others and felt uncomfortable Fancies Corey | 4. Image
|
Character 2: Corey harper
Cool boy, girls chase after him, doesn’t show off, blondish hair, blue eyes, wavy hair, 18 years old, |
loves music and hates reading books, In a band with two of his other mates, shy, gets stressed easily |
Goes to school he’s Very popular therefore he enjoys school. All the girls fancy him including Rosie. Loves surfing | 4. Image |
Media Language
Aspect of Media Language | Denotation | Connotation |
Settings | Beach | Shows that the weather is Nice Shows that she likes going Out with her friends and Having a good time
|
Props | Drinks Blanket Picnic basket sunglasses | The drink shows that its Warm weather |
Costumes | Beach clothes Normal clothes | |
Movement/ Gestures | ||
Lighting/colour | Sun | Light colours Shows what the mood is |
Text/logos | ||
Camera | ||
Editing |
Complete the planning sheet for your film poster.
Title:
Certificate:
Genre:
Tagline:
Producer:
Distributor:
Cast:
Director:
Target Demographic/psychographic:
Brief synopsis:
Example:
Film campaigns:
Film posters
Trailers
Social media
-Snapchat
-YouTube
Bill boards
Flyer campaigns
Radio
What is your marketing and release strategy?
12 months before the film releases-the first social media post is released from the universal company to let people know there’s a film coming out
5-6 months before the film is released-10 second trailer released for a snippet. Posters are put around including information about the film
3 months before the film is released-characters are revealed
Facebook and Instagram pages are created about the film
4-6 weeks before the film is released- official trailers released
The film premier in Los Angeles
8th august – film is released
How do the posters fit within your marketing strategy?
The posters fit with my marketing strategy because they are a good way of spreading the word about the film and bringing in an audience
When you see the actors on the front cover, if the audience like the actors they will want to watch the film.
When and where will your film posters be released and why?
My poster will be released at the cinemas because it will bring a wider audience when people will go and watch other films they will see the posters and it will intrigue them.
My posters will be put on billboards in popular areas so that more people will want to watch the film
How will you use media convergence and synergy to enhance your campaign?
Your 3 film posters.
Write a description of each of your 3 posters.
Poster 1:
Poster 2:
Poster 3:
Produce a layout and design plan for each of the 3 posters you will produce.
Sketch and label your ideas.
Planning Your Photoshoot.
Equipment: What equipment will you need during the production of your posters and why?
What do you need to do before your shoot & why?
Shots
Make a list detailing the images you need for each poster. Provide details (type of shot, angles etc.) of the images you will produce (characters, objects, locations, backgrounds etc.) and any you will find.
Poster 1:
Poster 2:
Poster 3:
Original images:
Found images with sources:
Text
What text will appear on each poster? Think about the tagline, credit block, actors, director, studio etc.
First drafts
What is successful?
What needs to be developed?
What are your next steps?
The final drafts
Evaluation
You must now produce a written evaluation, which should reflect upon:
• How the aims of the production have been met
• How the product applies appropriate codes and conventions and uses appropriate media language
• How the product represents people, places or events
• Where and when the product would be exhibited
• What regulations and controls might be applied to the product and how these have been taken into consideration
• The strengths and weaknesses of the product in terms of meeting the needs of its audience.