Drew Allen

Content Strategist

352.284.2840

drew@drewallen.me

drewallen.me 

@thedrewallen

@drewplaysdrums

Summary

I’m a content strategist with a decade of experience in digital marketing. Let’s talk about the stories you want to tell.

Experience

Fracture, Inc. | Senior Content Manager

JAN 2014 - JUL 2020,  GAINESVILLE, FL

Deploying and managing comprehensive social media and content marketing strategy, including paid social distribution as well as influencer marketing. Managing staff of 3-4 digital marketing interns every semester.

Online Potential, Inc. | Senior Digital Marketing Strategist

JAN 2013 - DEC 2013,  GAINESVILLE, FL

Worked with each client to develop and execute a comprehensive online marketing strategy, including technical and local SEO, social media management, press coverage, link building, business relationships, conversion optimization, and content development.

National Techmark | Marketing Director

JAN 2011 - JAN 2013,  GAINESVILLE, FL

Directed all digital marketing for 4-5 web properties  all owned by the same company. Includes print materials, social media campaigns, email marketing, PPC, On- and off- site Search Engine Optimization, and coordination of all other marketing methods. Regularly met with management to assess marketing needs and develop solutions. Managing a staff of 4 people to accomplish marketing tasks.

SpeedySigns.com | Digital Marketer/Developer

MAR  2010 - JAN 2011,  LAKE CITY, FL

Managed the company’s social media front including Facebook, Twitter,

and others. Redesigned landing and category pages of our site to focus on content and better user interaction using CSS, HTML, and jQuery.

Education

Southeastern University / B.S., Communication

AUG  2004 - DEC 2006,  LAKELAND, FL

Santa Fe College / A.A.S., Graphic Design Technology

AUG  2000 - AUG 2002,  GAINESVILLE, FL