Alana Vaccaro

Product Designer

 🗺 New York City   💻 www.alanavaccaro.com   📧 alanavaccaro@gmail.com  📱(253) 514-3552

Experience

Freelance | March 2019-Present

• As an end-to-end product designer, with the majority of my experience garnered from working within small startup teams, I've effectively spearheaded design and research initiatives on numerous projects.

Senior Visual Designer @ Huge (Contract) |  September 2023-December 2023

Huge is a renowned digital agency

• Contributed to Huge's client ExxonMobil by serving as a visual designer, creating UI components that enhanced their digital presence and user experience.

Product Designer II @ Convoy | April 2021-February 2023 | September 2023-October 2023

Convoy was a digital freight brokerage platform that utilized technology to connect trucking companies with shippers, streamlining the process of finding and booking freight shipments.

• Worked in Carrier Marketplace with a primary focus on how carriers find, bid, and book loads.
• Worked on the Convoy mobile app used by >10k daily users.
• Contributed to features leading to positive reviews in 86% of users.
• Developed research docs and spearheaded usability studies to understand carrier behavior and preferences.
• Led design for one of the largest initiatives that lead to a significant 70% increase in bids/hour.
• Created high-fidelity user flows using Figma.
• Developed a new payment workflow that generates $1.6m annually at a 94% margin.

Product Designer @ BetterUp (Contract) | November 2020-May 2021

BetterUp is a platform that offers personalized coaching and professional development services.

• Worked closely with the product team to design a new D2C product offering from ideation to launch.

Product Design @ Token Transit (Contract)  | January 2020-May 2021

Token Transit is a leading mobile ticketing platform that revolutionizes public transportation accessibility by allowing users to seamlessly purchase and use transit passes through their smartphones.

• Led the design of introducing fare capping in the Token Transit app.

Skills

Figma |  User Research |  Usability Testing |  Interaction Design | UI Design | Mobile Design | Web Design | HTML & CSS | Visual Design | Prototyping | Design Strategy | Marketing Design | Design Systems

Education

User Experience Design Immersive | General Assembly Seattle ‘19  

B.B.A Ski Business & Resort Management | Sierra Nevada University ‘13