Team Name: Team 2 / 4-Year University/Post-Secondary Completion (Trader Joe’s)
Team Vision: All seniors will graduate with college credit and access to a post-secondary degree and certificate pipeline with a local 4-year presence to support workforce needs for current and future jobs in the High Desert.
Tactic #1: Drive attraction of new relevant 4 year affordable/accessible public and private college presence in the High Desert.
Short-term Outcome Metric(s)
Mid-term Outcome Metric(s)
Long-term Outcome Metric(s)
Expected Dates of Implementation
Services needed from the community
Who will benefit from this initiative?
Residents and municipalities of HD,
Students, businesses, tax base
March 1, 2019
March 1, 2021
How will you describe to the greater community what you are doing?
Using Trader Joe’s as model to market the need.
Op Ed Ideas: How does attracting businesses like this support 4-year university model
Encouraging population to want change in the region(social media campaigns, op eds, etc.)
How can community partners engage this initiative? What are you looking for? How can existing resources in your community be aligned?
Building marketing plan with benchmarks already being met and what still needs to be met
Alignment - Bring key players together from different spheres of influence to galvanize support. Show them the supporting data. Include large chamber leadership.
900 new households - Need economic data showing influx in students, consumers
How did your A-Team engage members of the Target Population during the tactical planning process?
Chamber representation, community college representation, city representation, school district representation, elected officials representation
**Still need to engage students and parents and large employers
Systemic Change Through Collective Impact
How does this change business as usual in our community?
How will this affect future generations?
How will this scale and be sustained?
Changes hiring practices of businesses and relieves pressures of outsourcing workpools by providing local employment pool.
Provides employment opportunities.
Takes education and economic development connection beyond just junior college. Harnessing existing interest and potential.
Changes mindset of education
Expands business and consumer opportunities
Relieves economic pressures from families
Tying educational segments together more deliberately - not just one school district and one community college
Narrative Change: Meeting the needs of community to shift the mindset of parents, and therefore students to embrace college opportunities
Provides high-quality local option for families who prefer students to stay in high desert
Changes culture of growing up in the region.
Provides opportunities for education, employment, entertainment
Expands tax base through transient money- keep consumers up the hill
They’ll have easy access to Joe-Joes
Population growth feeding college
Retaining local talent
Increase of funding sources
Discussion – 1/23/19