Team Name:  Team 2 / 4-Year University/Post-Secondary Completion (Trader Joe’s)

Tactical Plan:

Team Vision: All seniors will graduate with college credit and access to a post-secondary degree and certificate pipeline with a local 4-year presence to support workforce needs for current and future jobs in the High Desert.

Team Strategy:  

  Tactic #1:  Drive attraction of new relevant 4 year affordable/accessible public and private college presence in the High Desert.


Output Metric(s)

Short-term Outcome(s)

Short-term Outcome Metric(s)

Mid-term Outcome(s)

Mid-term Outcome Metric(s)

Long-term Outcome

Long-term Outcome Metric(s)

  • Gather data re: current, local K-16 pipeline (all districts in local region):
  • Define scale:
  •  # of K-12 students
  •  # of high school students who are college ready
  • # of HS students  who are college ready and  STEM prepared
  • # students entering STEM programs at local community colleges
  • # of students enrolled, who graduate
  • # of CC students who are transfer ready and STEM prepared
  • # of students who are enrolled but not progressing to transfer-ready
  • Collaboration between:
  • X# districts, 2 community colleges, X# business, X# cities
  • How many High Desert students graduate from college?
  • From which schools? (#UCR, #CSU, # others)
  • With degrees and certs in which disciplines?

  • Project impact of 900 new households in 18-months

  • Correlate with Team 3 (student connection with local business)

  • Mobilize voice of employers and municipalities to support this.

  •  Data is collected.
  • 100% support of elected leaders from large cities (Hesperia, AV, VV) and support from majority of reps from smaller communities
  • 100% support of larger employers and Chambers
  • Elected official platforms/city strategies reflect goals for 4-yr educated population

  • Value proposition is packaged, defining the existing talent pool among high school /community college grads to engage business and university in building relevant baccalaureate structure(s) in the High Desert.  
  • Internships and other experiential learning opportunities are available (robust interaction with employers is happening so students have local employment connections.)
  • Meet with target college leaders to define what it would take to bring them to HD
  • Message/package is complete.
  • A well-resourced marketing campaign is ready for execution

  • Message is disseminated to targeted groups: Higher Ed, Students, Parents, Business, Community.


  • X# of high-quality internship spaces are identified.

  • Increase in # of students who know that local employers will pay for their higher education.

  • An affordable (public, other), diverse, locally-taught set of 4-Year options with Technical, STEM components exists for high school graduates.
  • Connectivity and culture is created to keep talent in HD (ie resources like scholarships, internships, apprenticeships are available). (Students feel a sense of belonging and support in the HD.)

  • A public university option awarding STEM degrees, certificates and credentials exists in the HD
  • Increase in # of students in targeted pathways who are choosing the HD public higher education option and have a connection to an employer in their chosen  pathway
  • New sector/employer sponsored scholarships, apprenticeships, internships are secured (Financial Aid culture is part of the attraction to return)
  • Increase in students self-selecting to local  higher education.
  • Learn. Work. Stay.  Play.

  • Attract businesses like Trader Joe’s (companies who are looking for college educated population)

Tactic #1:

Target Population

Expected Dates of Implementation


Services needed from the community

Who will benefit from this initiative?

Residents and municipalities of HD,

Students, businesses, tax base

Start Date:

March 1, 2019

End Date:

March 1, 2021

How will you describe to the greater community what you are doing?

Using Trader Joe’s as model to market the need.

Op Ed Ideas: How does attracting businesses like this support 4-year university model

Encouraging population to want change in the region(social media campaigns, op eds, etc.)

How can community partners engage this initiative? What are you looking for? How can existing resources in your community be aligned?

Building marketing plan with benchmarks already being met and what still needs to be met

Alignment - Bring key players together from different spheres of influence to galvanize support. Show them the supporting data. Include large chamber leadership.

900 new households - Need economic data showing influx in students, consumers

How did your A-Team engage members of the Target Population during the tactical planning process?

Chamber representation, community college representation, city representation, school district representation, elected officials representation

**Still need to engage students and parents and large employers

Systemic Change Through Collective Impact

How does this change business as usual in our community?

How will this affect future generations?

How will this scale and be sustained?

Changes hiring practices of businesses and relieves pressures of outsourcing workpools by providing local employment pool.

Provides employment opportunities.

Takes education and economic development connection beyond just junior college. Harnessing existing interest and potential.

Changes mindset of education

Expands business and consumer opportunities

Relieves economic pressures from families

Tying educational segments together more deliberately - not just one school district and one community college

Narrative Change: Meeting the needs of community to shift the mindset of parents, and therefore students to embrace college opportunities

Provides high-quality local option for families who prefer students to stay in high desert


Changes culture of growing up in the region.

Provides opportunities for education, employment, entertainment

Expands tax base through transient money- keep consumers up the hill

They’ll have easy access to Joe-Joes

Population growth feeding college

Retaining local talent

Increase of funding sources

Discussion – 1/23/19