A consulting client was assessing the different business models leveraged by Indonesian telecommunication providers to design new monetisation strategy for their client. Ravenry helped the client identify, categorise, and analyse the different pricing and monetisation structure of Indonesian telcos.

Scope

This report mentions 5 telco companies in Indonesia that provide services for 370.4 millions of mobile phone users with various packages and deals.

Findings

There are at least 5 companies in Indonesia that offer telco packages and deals with different features and prices.

Analysis 

The huge demographic in Indonesia is covered by at least 5 companies in terms of telecommunication services. These 5 companies offer various packages, deals, and products with affordable prices. The packages are further explained in the table below.

Company 1

Company name

Telkomsel

Estimated number of users (as of April 2018)[1] 

150 millions

Telkomsel offers three SIM card brands:

  1. Telkomsel Simpati
  2. Telkomsel Kartu AS
  3. Telkomsel Loop

The following table summarises the packages offered by Telkomsel Simpati

Package Name

Monthly Service Price

Main Data Plan

Streaming Data Plan

Voice and/or SMS Plan

Combo[2]

IDR 60,000-155,000

2-23 GB data

2 GB data for streaming SuperSoccer, CATCHPLAY, HOOQ, and VIU

60-100 minutes to Telkomsel users

60-200 SMS to Telkomsel users

Internet Vaganza

IDR 60,000-190,000

3-35 GB data

2 GB data for streaming SuperSoccer, CATCHPLAY, HOOQ, and VIU

N/A

Talkmania Combo

IDR 63,000-108,000

0.5 GB data

N/A

4,000-8,500 minutes of call to Telkomsel users

Talkmania

IDR 54,000-90,000

N/A

N/A

6,000-11,000 minutes of call to Telkomsel users

Telepon All Operator

IDR 90,000

N/A

N/A

600 minutes to Telkomsel users

300 minutes to all operators

1,000 SMS

The following table summarises the packages offered by Telkomsel Kartu AS

Package Name

Monthly Service Price

Main Data Plan

Streaming Data Plan

Voice and/or SMS Plan

Jagoan Serbu Combo[3]

IDR 58,500-90,000

0.5 GB data

N/A

3,000-7,000 minutes to Telkomsel users

Jagoan Serbu

IDR 55,800-90,000

N/A

N/A

3,500-9,000 minutes to Telkomsel users

Telepon All Operator

IDR 60,000-90,000

N/A

N/A

200-600 minutes to Telkomsel users

300 minutes to all operators

1,000 SMS to Telkomsel users

Combo

IDR 60,000

2 GB data

2 GB data for streaming SuperSoccer, CATCHPLAY, HOOQ, and VIU

100 minutes to Telkomsel users

100 SMS to Telkomsel users

Internet

IDR 35,000-60,000

1-3 GB data

2 GB data for streaming SuperSoccer, CATCHPLAY, HOOQ, and VIU

N/A

Best Deal Internet

IDR 85,000-170,000

8-30 GB data

2 GB data for streaming SuperSoccer, CATCHPLAY, HOOQ, and VIU

N/A

The following table summarises the packages offered by Telkomsel Loop

Package Name

Monthly Service Price

Main Data Plan

Streaming Data Plan

Voice and/or SMS Plan

Telepon All Operator

IDR 60,000[4]

N/A

N/A

200 minutes to all providers

Combo

IDR 40,000

2 GB data

N/A

60 minutes to Telkomsel users

Best Deal Combo

IDR 75,000

6 GB data

N/A

120 minutes to all providers

Internet

IDR 40,000-75,000

3-8 GB data

N/A

N/A

Best Deal Internet

IDR 100,000

15 GB data

N/A

N/A

Company 2

Company name

XL Axiata

Estimated number of users (as of April 2018)[5] 

45 millions

XL Axiata offers two kinds of SIM card brands:

  1. XL
  2. Axis

The following table summarises the packages offered by XL

Package Name

Monthly Service Price

Main Data Plan

Streaming Data Plan

Voice and/or SMS Plan

Super Ngebut[6]

IDR 25,000-125,000

15 GB data during midnight

0.2-1.5 GB data during the PM

N/A

N/A

Xtra Combo[7]

IDR 29,000-259,000

5-35 GB data

Extra 5-35 GB data for YouTube

20-90 minutes of free calls to all providers

Hot Rod[8]

IDR 30,000-220,000

0.8-16 GB data

N/A

N/A

Nelpon[9]

IDR 35,000-68,000

N/A

N/A

500-1,500 minutes to XL users

SMS[10]

IDR 15,000

N/A

N/A

1,300 SMS to XL users

200 SMS to all operators

XTRA Bicara[11]

IDR 30,000

0.2 GB data

N/A

Unlimited calls to XL users

30 minutes to all operators

Nelp ke Semua Operator[12]

IDR 40,000-120,000

N/A

N/A

80-500 minutes to all operators

Nelp & SMS[13]

IDR 35,000

N/A

N/A

200 minutes to XL users

400 SMS to all operators

The following table summarises the packages offered by AXIS

Package Name

Monthly Service Price

Main Data Plan

Streaming Data Plan

Voice and/or SMS Plan

Bronet[14]

IDR 39,900-82,900

3-8 GB data

N/A

N/A

Obor[15]

IDR 39,900-54,900

10-15 GB data during 00.00 AM - 06 AM

N/A

N/A

Kangen[16]

IDR 29,900

N/A

N/A

100 minutes to all operators

Curhat[17]

IDR 14,900

N/A

N/A

Unlimited calls to AXIS users

200 SMS to AXIS users

Company 3

Company name

Indosat Ooredoo

Estimated number of users (as of April 2018)[18] 

101 millions

Indosat Ooredoo only offers one model of SIM card brand:

The following table summarises the packages offered by Indosat Ooredoo - IM3

Package Name

Monthly Service Price

Main Data Plan

Streaming Data Plan

Voice and/or SMS Plan

Unlimited[19]

IDR 25,000-150,000

1 GB-Unlimited data

Unlimited apps (WhatsApp, Facebook, Twitter, GO-JEK, etc.)

Unlimited streaming (YouTube, iFlix, and Spotify)

Unlimited calls and texts to Indosat users

Freedom Combo[20]

IDR 65,000-200,000

12-65 GB data

Extra data for streaming (YouTube, iFlix, Vidio, Instagram, Google Maps, etc)

Unlimited access for apps (Facebook, WhatsApp, Twitter, LINE, BBM, etc.)

N/A

Paket Nelpon[21]

IDR 22,500-35,000

N/A

N/A

250-1000 minutes to Indosat Ooredo users

Paket Nelpon ke Semua Operator

IDR 65,000-135,000

N/A

N/A

225-600 minutes to Indosat Ooredo users

Company 4

Company name

Hutchison 3

Estimated number of users (as of April 2018)[22] 

17 millions

Hutchison 3 only offers one model of SIM card brand:

The following table summarises the packages offered by Hutchison 3 - Tri

Package Name

Monthly Service Price

Main Data Plan

Streaming Data Plan

Voice and/or SMS Plan

AlwaysOn[23]

IDR 10,000-150,000

0.3-50 GB data

N/A

N/A

KeepOn[24]

IDR 59,000-99,000

8-18 GB data

Free access to Trixogo and GENFLIX/VIU

Free calls and texts

Mix Tri[25]

IDR 33,000-125,00

1.25-38 GB data

N/A

Free calls

GetMore[26]

IDR 29,000-53,000

4-10 GB data

2-5 GB data for streaming YouTube and Netflix during 01.00 AM-09.00 AM

N/A

SMS++

IDR 10,000-30,000

N/A

N/A

250-1,000 SMS to Tri users

TriMania[27]

IDR 25,000

N/A

N/A

800 minutes to Tri users

Nelpon++[28]

IDR 5,000-10,000

N/A

N/A

50-120 minutes to Tri users

Nelpon++ ke Operator Lain[29]

IDR 14,000-40,000

N/A

N/A

20-65 minutes to all operators

Company 5

Company name

Smartfren

Estimated number of users (as of April 2018)[30] 

7 millions

Smartfren only offers one model of SIM card brand:

The following table summarises the packages offered by Smartfren

Package Name

Monthly Service Price

Main Data Plan

Streaming Data Plan

Voice and/or SMS Plan

Unlimited 4G[31]

IDR 60,000-100,000

30-45 GB data

N/A

N/A

Smartplan[32]

IDR 50,000-200,000

1-14 GB

N/A

Free calls to Smartfren users

Free 10 minutes call to all providers

Free 100 texts to all providers

Summarising the data from the tables above, the biggest telecommunication company goes to Telkomsel with the most subscribers, covering more than half of the total population of Indonesia. Telkomsel becomes the biggest player in the industry not because of the price, to benchmark, the internet package for 2 GB data starts from IDR 60,000, relatively more pricey compared to the other players, but because of the huge coverage of service in the archipelago of Indonesia with the most base transceiver stations. Telkomsel can cover the remote area of Indonesia with better signal coverage in the urban area[33]. Internet speed also becomes an important factor as Telkomsel has the fastest internet speed in 2017, based on the report of nPerf titled “Barometer of Mobile Internet Connections in Indonesia[34] .”

As of August 2017, Indonesia has 371.4 millions of mobile phone users, exceeding the number of total population of Indonesia, showing that many people use more than one mobile phones for different purposes. From 132.7 millions of internet users in Indonesia, most are Telkomsel users who use the package for internet browsing and video streaming, followed by XL and Tri as the three companies have the best quality for the purposes. Out of the 370 millions, 92 millions are active mobile social media users, showing the many users of Indosat Ooredoo pick the company for social media purpose as the packages offer more features for social media services, such as Facebook, WhatsApp, and Twitter[35].

About Ravenry

Ravenry is an on-demand desk research platform. We create bite-size insights within 48 hours. Visit www.theravenry.com or email info@theravenry.com for more information.


[1] https://industri.kontan.co.id/news/inilah-rincian-jumlah-pelanggan-prabayar-masing-masing-operator

[2]https://www.telkomsel.com/en/simpati-packages?page=7

[3] https://www.telkomsel.com/en/kartu-packages-0?page=7

[4] https://www.telkomsel.com/en/loop/loop-packages?page=6

[5] https://industri.kontan.co.id/news/inilah-rincian-jumlah-pelanggan-prabayar-masing-masing-operator

[6] https://www.xl.co.id/id/for-you/mobile/prepaid/package-detail/Internet/super-ngebut

[7] https://www.xl.co.id/id/for-you/mobile/prepaid/package-detail/Internet/xtra-combo

[8] https://www.xl.co.id/id/for-you/mobile/prepaid/package-detail/Internet/paket-hotrod

[9] https://www.xl.co.id/id/for-you/mobile/prepaid/package-detail/Voice-and-SMS/nelp

[10] https://www.xl.co.id/id/for-you/mobile/prepaid/package-detail/Voice-and-SMS/sms

[11] https://www.xl.co.id/id/for-you/mobile/prepaid/package-detail/Voice-and-SMS/xtra-bicara

[12] https://www.xl.co.id/id/for-you/mobile/prepaid/package-detail/Voice-and-SMS/paket-nelp

[13] https://www.xl.co.id/id/for-you/mobile/prepaid/package-detail/Voice-and-SMS/nelp-sms

[14] https://www.axisnet.id/product/paket-internet

[15] https://www.axisnet.id/product/paket-internet/obor

[16] https://www.axisnet.id/product/paket-nelpon-sms/kangen

[17] https://www.axisnet.id/product/paket-nelpon-sms/curhat

[18] https://industri.kontan.co.id/news/inilah-rincian-jumlah-pelanggan-prabayar-masing-masing-operator

[19] https://indosatooredoo.com/id/personal/producttariff/unlimited

[20] https://indosatooredoo.com/id/personal/producttariff/im3/freedom-combo

[21] https://indosatooredoo.com/id/personal/producttariff/im3/paket-nelpon-sms

[22] https://industri.kontan.co.id/news/inilah-rincian-jumlah-pelanggan-prabayar-masing-masing-operator

[23] https://tri.co.id/alwayson

[24] https://tri.co.id/IsiUlangKeepOn

[25] https://tri.co.id/PaketMixTri

[26] https://tri.co.id/IsiUlangGetMore

[27] https://tri.co.id/IsiUlangTriMania

[28] https://tri.co.id/IsiUlangNelponSesama

[29] https://tri.co.id/IsiUlangNelponOpLain

[30] https://industri.kontan.co.id/news/inilah-rincian-jumlah-pelanggan-prabayar-masing-masing-operator

[31] https://www.smartfren.com/id/paket-internet-unlimited/

[32] https://www.smartfren.com/id/smart-plan/

[33] https://www.validnews.id/Dominasi-Telkomsel-Kuasai-Pasar-Seluler-fcx

[34] https://tekno.kompas.com/read/2018/03/14/11360767/adu-internet-6-operator-telekomunikasi-di-indonesia-siapa-juaranya

[35] https://databoks.katadata.co.id/datapublish/2017/08/29/pengguna-ponsel-indonesia-mencapai-142-dari-populasi