• A prototype app called Nutra (NutriRakyat) that delivers low-data, localized nutrition tips and community messages.
  
• Visual and UX mockups of key features (Tips, Recipes, Messenger Network, Feedback Page, Map of Events).
  
• Promotional materials including launch video script, WhatsApp announcement, and printed collateral for awareness/promotion.

1. Limited digital access in target communities (internet/data, smartphones).
   
2. Language and literacy barriers.
   
3. Ensuring health and religious sensitivity (e.g. dietary needs, halal practices).

1. Positive feedback during prototype presentations or user testing.
   
2. Engagement with community-driven content (e.g. shared recipes, feedback).
   
3. Ease of understanding across language/literacy levels.
   
4. Strong interest from FAF or other partners to take the project further.
   
5. Social media or WhatsApp group engagement if test-launched.

• Low-income communities often face malnutrition or poor eating habits due to financial pressure.
  
• Many rely on food aid but lack awareness of how to make healthy choices with what they have.
  
• Health apps usually require high literacy, data, and digital fluency.

• People are more likely to engage with health content when it’s in their language and fits their reality.
  
• Even small actions like local recipes or budget-friendly meal planning can have big impact.
  
• Offline access and simplicity are crucial to success.

• How exactly food aid recipients use their phones (WhatsApp? YouTube? Browser?).
  
• What types of content they trust most (video, audio, recipes?).
  
• Which messages they find confusing or helpful when it comes to food.
  
• How community members currently share knowledge (word of mouth, markets, WhatsApp groups?).
  
• What barriers exist to applying nutritional advice (cost, tools, habits, cultural norms).

Persona 1: Amir Hakim

• 9-year-old boy, student in Malaysia.
• Energetic and joyful but stubborn and easily influenced.
• Loves sweet and fast food, dislikes vegetables.
• Needs tasty food and to understand nutrition; needs encouragement to try vegetables.
• Main challenge: Dislikes veggies, limited healthy food options at home, lacks nutrition knowledge.

Persona 2: Siti Danyet

• 35-year-old housewife, caring for two young kids in Malaysia.
• Caring, hardworking, efficient, busy.
• Limited by a small food budget, they often cook instant noodles and processed foods.
• Needs quick, affordable, time-saving meal ideas, and healthy alternatives within budget.
• Main challenge: Struggles to multitask, limited by budget, wants to provide better meals for her family, but is short on time and resources.

Persona 3: Azlina

• A 68-year-old retired woman lives alone in Malaysia.
• Quiet, patient, but forgetful.
• Eats mostly soft vegetables due to a weak jaw.
• Needs nutritious, easy-to-chew food, reminders about ingredients, and tips for food storage.
• Main challenge: Difficulty chewing, limited food choices, forgets she already has certain ingredients, struggles with food spoilage.

START WITH AN OVERVIEW:

• Tell me about what you usually eat in a day.
• Where do you usually get your food from?
• Who usually cooks the meals at home?
• How do you feel about your current eating habits?

DIVE DEEPER:

Motivations & Needs

• What makes you feel good or proud when preparing or eating food?
• What would you like to eat more of if it was easier or cheaper?

Frustrations

• What’s the hardest part about preparing or finding food every day?
• Have you ever tried to eat healthier? What made it hard or easy?

Daily Activities

• How do you decide what to eat each day?
• Do you use your phone or internet to find food ideas?

Technology Use

• What apps or messages do you look at the most on your phone?
• Would you use an app that gave you free food or nutrition tips?

Food Aid Experiences

• Have you ever received food aid? How did it help you?
• Were there any items you didn’t know how to use or cook?

MAKE SURE TO SEE:        

• Food items available at home
• Where and how ingredients are stored
• What kitchen tools are used
• Whether nutrition labels are read or ignored
• Eating environment: table, floor, plate, or hand-held                

MAKE SURE TO DO:                        

• Ask about their favorite and least favorite meals
• Ask them to show you how they cook one typical dish
• Watch how they navigate their phone apps
• Gently ask why they choose certain foods
• Note food brands and familiarity with nutrition terms

Name

Role

What was said?

What is interpreted

What was seen?

What is interpreted

Who is the user/audience/persona?

• People in low income households/ community

Need:

Understand how financial constraints and nutritional awareness limit healthy meals among low-income families, in order to inform more effective dietary interventions and support.

Insights:

Communication issues

• Language barriers and trust issues limit communication; familiar messengers and social media improve nutrition message reach.

Safety Concerns

• Parental safety concerns lower volunteers; clear communication and strong protections can build trust and support.

Lack of Nutritional Knowledge

• Residents prioritize simple, filling meals; lack of kitchens and income makes nutrition feel inaccessible or unimportant.

Low success rate of events

• Food aid access needs promotion; direct community engagement helps, but volunteer retention is challenged by low incentives.

Less engagement

• Limited resources and reliance on WhatsApp hinder direct communication and outreach to key communities like the elderly.

Summary:

Most people from low income families struggle to maintain a good nutritious diet and often times are unaware of the nutrients needed as well as of food aids that help people like them.

THE PROBLEM STATEMENT:

People in low income communities need a way to understand how financial constraints and nutritional awareness limit healthy eating access because they lack nutrition knowledge and access to food aid.

1. How might we improve communication for low income communities so that we can build trust and improve nutrition message reach?
2. How might we provide nutritional knowledge for the low income communities so that they have a better understanding and prioritize nutrition over simple, filling meals?
3. How might we increase engagement with the low-income communities so that they can be connected through direct communication and outreach, beyond just WhatsApp?

1. How might we improve communication for low income communities so that we can build trust and improve nutrition message reach?

• We can implement both language speakers as messages about nutrition are only trusted and acted upon when delivered by familiar, credible community figures
• Communicate and assure parents on the safety of the Foundation as well as implement stronger regulations for protection of girls
• Have more forms of communication other than whatsapp and have resources they can rely on.

Solutions

1. “Familiar Faces” storytelling feed

Video and photo stories from real people in the community sharing how they feed their families on a budget with both Bahasa and English subtitles.

2. Weekly tips shared via WhatsApp

One-tap shareable messages, audio, and tips directly to WhatsApp groups in both Bahasa and English to expand reach using familiar platforms.

2. How might we provide nutritional knowledge for the low income communities so that they have a better understanding and prioritize nutrition over simple, filling meals?

• Community -based & school workshops and demonstrations. Collaborations with companies/ schools (majority of low income staff)
• Step-by-step instructions included in packaging/ applications. ensure these are accessible to families of every income
• Educate them through a range of mediums, such as social media, flyers, any possible manner to reach these audiences (such as through the use of infographics). Include eye- catching visuals and branding

Solutions

1. Filter by situation

Recipes categorized under “No Kitchen,” “1 Pot,” “Low Income,” “For Kids,” etc.

2. Offline Learning Mode

Downloads recipes and videos for users with limited internet access.

3. How might we increase engagement with the low-income communities so that they can be connected through direct communication and outreach, beyond just WhatsApp?

• Provide them with talks that they find relatable and useful, that they would be interested in, because it could help with their life.
• Include goods/prizes (such as food) that are useful for them to bring back home after a talk or event, encouraging them to attend more in the future.
• Have activities that are engaging with them, where they can take part physically, especially for their kids. It makes the event more interactive between the communities.

Solutions

1. Community Bulletin Board

A digital noticeboard for local food events, aid schedules, pop-up demos, and nutrition classes

2. Local Messaging Network

Optional opt-in for receiving updates from trusted messengers in their area

• Short and straightforward nutritional information that entertains them without losing interest.

• Easy and simple access to nutritious and healthy food.
• Quick and easy, affordable meals/ alternative meals within budget.
• Time-saving cooking tips

• Limited access to more healthy food
• Target audiences has limited food budget

• Some target audiences like senior age groups are not tech-savvy, which means they might face hard times getting used with the app’s features, or even using a phone.

NUTRA (NutriRakyat: Nutrition for the People)

 Visual References:

 Prototype drafts (Nutra app wireframes):

It contains features that provide the user with knowledge about the importance of a nutritious diet and ways to prepare a well nutritious meal. This app is designed to be easy for users to use and to communicate. It also helps to spread awareness of the importance of eating a healthy and nutritious diet, and that it is not limited to just wealthy people but to everyone.

NUTRA (short for NutriRakyat: Meaning, Nutrition for the People) is a lightweight, offline-friendly app designed to build trust, share nutrition knowledge, and boost engagement in low-income communities.

In order to properly build it and make it into a functioning app, they would have to hire interns to touch up upon the UI design (user interface design) of the app and programmers to program the functions. After the app is launched, they would need to hire moderators to moderate the legitimacy of the contents posted by the users. This ensures the users are getting real and approved information.

We hope to learn how friendly the UX design (user experience design) is it to the resident of all ages, whether it is informative enough for them, easy to understand on how to use the app, and how appealing the visuals are.

Taylor's Impact Lab Meetings summary:

• come up with a design and an idea that helps to connect with other communities
• posters/packaging design for the meals
• make people feel safe and protected to volunteer/create a friendly impression towards others
• communication problems -> develop a system for English to Malay translation
• not many resources
• They don’t engage directly with the community—connected via NGO
• targeted at kindergarten kids/ parents
• interested in working with younger kids /younger minds/ underprivileged (PPR)

1. Begin to carry out contextual research individually

Kim Seoyoon: This week, our group attended Taylor's Impact Lab meetings, where we learned about Impact Lab and Food Aid Foundation’s current issues, including the challenge of language barriers and resource limits. Our group brainstormed a few ideas to solve the problem, such as community-connecting designs like meal packaging and volunteer communication tools. Learning new facts about our client and brainstorming design ideas as a group will guide me to develop our understanding of the current issue further.

GAO YUANYI: This week, our group participated in sessions at Taylor's Impact Lab, where we gained insights into the ongoing challenges faced by both the Impact Lab and the Food Aid Foundation. Our team explored several potential solutions, such as designs that foster community engagement like informative meal packaging and communication tools for volunteers. Through learning more about our client and collaborating on initial ideas, I feel better equipped to deepen our understanding of the problem and contribute meaningfully to the design process moving forward.

Nausheen Nazim: This week, our group joined a session about the needs as well as the expectations that the Food Aid Foundation has on the project. We gained various insights which further helped us understand their problems and improve ourselves in order to solve the problem

Ameera Rihana: This week, our group joined sessions at Taylor’s Impact Lab, learning about the challenges faced by both the lab and the Food Aid Foundation. We explored ideas like engaging meal packaging and volunteer communication tools. Gaining these insights has prepared me to better understand the problem and contribute more effectively to the design process.

Kong Ga Wai: This week we had a meeting with Taylor’s Impact Lab and learned about what they do, what they hope to achieve, their challenges, and their connection with the Food Aid Foundation. We learn who our targets are and the situation they are in. After hearing everything we as a group gather and discuss ideas that could help them with their challenges.

Wang ZiXuan:

This week, we joined Taylor's impact lab session and learned about the challenges faced by the Food Aid foundation, such as lack of resources, language barriers, and communication issues.I realized how crucial empathy is in the early phase of the project to identify real problems.

Thahira Rajab: This week, our group participated in sessions with Taylor’s Impact Lab, where we learned about the goals, challenges, and current needs of both the lab and the Food Aid Foundation. We gained valuable insights into issues such as language barriers, limited resources, and communication gaps. Understanding the situation and target audience helped us brainstorm potential solutions like informative meal packaging and volunteer communication tools. These early discussions highlighted the importance of empathy and collaboration in identifying real problems and preparing us to contribute meaningfully to the design process.

Week 4 Questions:
1. How broad can our solutions be (ie. hosting booths/ events at taylors to spread awareness/ rebranding)
2. Can we include taylors Cafeteria's food wastage as a food aid donation (conducted an interview last semester is this counted?)
3. How many interview questions should we ask? Can we interview outside of taylors or only limited to taylors?
4.  Can we implement food aid kits/ mascots/ volunteering apps
5. Target audience.
6. packaging and legal concerns?? ask sir if that is something we need to tackle/ (halal certification, allergy concerns, health & safety)
7. Gender inequality issues - is this something WE can fix
8. Can we change communication channels from Whatsapp to others like an app?

Week 4 Answers
2. Depends on how much information you wanna find out (AMount of questions in survey)
3. Increase pickup/ what are the causes?
4. Talk to the actual people in the situations
5. Find the source of the problem instead of figuring out the symptoms.
*As we can’t directly reach the people in B40 communities, carry out an interview with Impact Lab & Food Aid Foundation to gather detailed informations

1. From contextual study summary, create the best 3 user personas
2. Write questions in word doc first before putting questions on google form straight away

Kim Seoyoon: This week, our team clarified project boundaries, gathered clearer information from Mr Mike regarding our project guidance, and addressed key concerns such as food aid logistics, legal aspects, and target users. I learned that effective solutions require deeper engagement and contextual research. This insight will shape how I approach user personas and future community-based design challenges.

Ameera Rihana: This week, our team nailed down the project scope, got clearer guidance from Mr. Mike, and tackled big questions like food aid logistics, legal issues, and who our target users are. I’ve realised that good solutions come from really understanding the context and engaging deeply, which will guide how I work on user personas and future community-focused designs.

Nausheen Nazim: This week, we completed much of our understanding on the topics on hand and asked Mr Mike for guidance in which he helped us correct some things. We also started to create empathy maps as well as user personas to fully empathize and understand the situation.

Kong Ga Wai: This week we set up the things we have to do. We presented what we had to Mr. Mike, received feedback and obtained additional guidance from him on the direction we are heading and what is expected for us to do, making sure our idea is achievable and realistic.

GAO YUANYI:This week, our team refined the scope of our project and gained clearer direction through discussions with Mr. Mike. We addressed several critical aspects, including food aid logistics, legal considerations, and the needs of our target users. Through this process, I came to understand that developing effective solutions demands thorough contextual research and deeper involvement with the issue at hand.

Wang ZiXuan: This week,we clarified our project scope and discussed key concerns with our lecturer, such as defining target users and food packaging. Through the discussion, I became more aware of the importance of user research and needs analysis.

Thahira Rajab: This week, our team refined the project scope and received clearer guidance from Mr. Mike, which helped us address important concerns such as food aid logistics, legal considerations, and understanding our target users. We began developing tools like empathy maps and user personas to better connect with the community’s needs. This process made me realize that creating effective and realistic solutions requires deep engagement with the context and continuous feedback, which will guide my approach to future community-based design challenges.

Week 5 Update from MR MIKE:

• Get new set of questions for FOOD AID Foundation in case they show up for the meeting tomorrow.
• Focus on these 3 segments for personas: Kids, parents, Elderly (Have they ever reached this community?)

1. Create interview questions for the meeting with Taylors Impact Lab

Kim Seoyoon: This week, our group prepared interview questions for the Food Aid Foundation and Impact Lab, where we aimed to gather detailed factors that causes the current issue. We also divided our focused target audience into 3 different age groups in the low-income community: kids, parents, and the elderly. Engaging with diverse user segments emphasized the importance of tailored communication. This experience will help me develop more inclusive user personas and effective research strategies for future projects.

GAO YUANYI: This week, our team developed interview questions for both the Food Aid Foundation and Impact Lab, aiming to uncover the underlying factors contributing to the current issue. Additionally, we segmented our target audience within the low-income community into three key age groups: children, parents, and the elderly, allowing us to tailor our approach more effectively.

Ameera Rihana: We started this week by identifying three key groups within the low-income community such as children, parents, and the elderly so we can tailor our solutions more effectively. We also developed interview questions for the Food Aid Foundation and Impact Lab to gain deeper insights into the root causes of the challenges they face.

Nausheen Nazim: This week I was away on a family emergency, but we had a meeting with Dr Leong and we asked her many insightful questions to help us better understand their situation.

Kong Ga Wai: This week we had the opportunity to ask questions to the Food Aid Foundation and the Impact Lab, so we came up with a list of questions that could help us with our research. We gathered a lot of information, the main detail that will guide us to the right path for our project is the target audience. With this we then went to create 3 user persona of target audience from 3 different age groups from a low income community.

Wang ZiXuan: In this week, we developed detailed interview questions targeting groups, in preparation for discussions with the food aid foundation.Throughout this process, I realized the value of segmenting target audiences and how communication methods must vary across age groups.

Thahira Rajab: This week, our team developed interview questions for the Food Aid Foundation and Impact Lab to better understand the root causes of the current challenges. We also segmented our target audience within the low-income community into three age groups—children, parents, and the elderly—to tailor our approach more effectively. Engaging with these diverse user groups highlighted the importance of inclusive communication and research. Despite one member being away due to a family emergency, we continued progressing through meetings and valuable discussions with Dr. Leong. These insights will help shape more empathetic user personas and guide our research strategies moving forward.

Week6 UPDATE
- Updated our own information to align with latest informations from the QnA with Dr Leong (Goal statement & how might we)
- Updated User Personas

1. While waiting for answers from FAF, carry out a case study on similar cases
2. Look at cases related to our project
   Example: https://www.jamieoliver.com/schoolfoodawards/
   https://youtu.be/paDAgbl2Z8k?si=GsW58SXx5ySF-p9c

Kim Seoyoon: This week, I updated our project information and refined user personas based on Dr. Leong’s explanation, ensuring alignment with our goals. While awaiting answers from Food Aid Foundation that Mr Mike sent via email, our group began exploring similar case studies to gain insights. This process enhances my understanding of effective community interventions and informs future project development.

GAO YUANYI: This week, our team started examining similar case studies to gain valuable insights. This research has deepened my understanding of what makes community interventions effective.

Ameera Rihana: This week, our team explored similar case studies to gather useful insights, which helped me better understand the key elements that make community interventions successful.

Kong Ga Wai: While waiting for a response from the Food Aid Foundation, we continue to research and gather more insight from other cases/communities that had done similar work as the Food Aid Foundation. This allows us to come up with more possible solutions that could improve our existing ideas.

Nausheen Nazim: This week we did more updates on the miro board, including similar case studies gaining better insights moving forward.

Wang ZiXuan: This week, to deepen our understanding, we began analyzing similar case studies and revising user person as well as our hmw questions. I’ve learned that studying others’ successes and failures helps me set more realistic expectations for community projects.

Thahira Rajab: This week, our team refined our user personas based on Dr. Leong’s feedback and updated our project information to stay aligned with our goals. While waiting for a response from the Food Aid Foundation via Mr. Mike’s email, we explored similar case studies and community interventions to gain deeper insights. This research helped us better understand what makes such initiatives successful and inspired potential improvements to our existing ideas. These steps have strengthened our direction and will inform the next phases of our project development.

Interview Meeting with Dr Leong (Impact Lab)

Interview Summary: The shelter homes serve around 40 PPR units in Klang Valley, with large families facing limited cooking facilities and low income—often relying on simple, cheap meals like instant noodles and eggs. Nutritional awareness is low, seen as a luxury rather than a necessity, especially due to busy schedules and multiple jobs. Free food giveaways attract many, but formal or lengthy events have poor turnout. Trust lies mainly with familiar community leaders, teachers, and certified sources. Communication is best done via WhatsApp and engaging videos. Effective nutrition programs integrate into existing community events, focusing on affordable, easy-to-make meals and cooking demos. Collaboration with celebrity chefs helps raise awareness. Success is measured by community-wide impact rather than individuals, and addressing time constraints is key to improving attendance.

1. Seek feedback for insight section in miro board
2. Get ready for online consultation (W8 ILW)
3. Redo the “Top 5 Findings” sections individually and find common findings & categorize them

KIM SEOYOON: This week, we had an interview session with Dr Leong from Taylor’s Impact Lab where we learned about the nutritional challenges facing large, low-income families in Klang Valley’s shelter homes, highlighting trust dynamics and communication preferences. Understanding these insights will refine our project’s focus. Our next plan is to seek feedback from Mr Mike, finalize key findings, and prepare for the upcoming online consultation.

 
Kong Ga Wai: With the interview we had with Dr. Leong from Taylor’s Impact Lab, we gather more information on the challenges they and the low income families in Klang Valley shelter have, both by themselves and with each other. The main insight I focused most on is that the lack of trust of the low income families have and communication barrier with the people outside.

Ameera Rihana: This week, we interviewed Dr. Leong from Taylor’s Impact Lab and gained key insights into the nutritional challenges faced by large low-income families in Klang Valley shelter homes, especially around trust dynamics and communication preferences. These insights will help us refine our project focus. Next, we plan to consult with Mr. Mike, consolidate our findings, and prepare for the upcoming online consultation.

Nausheen Nazim: This week we had an interview with Dr Leong. It was very enlightening and helped push us into the right direction.

GAO YUANYI: This week, we interviewed Dr. Leong from Taylor’s Impact Lab and gained valuable insights into the nutritional challenges faced by large, low-income families in Klang Valley’s shelter homes, particularly regarding trust dynamics and communication preferences. These findings will help us sharpen our project’s focus. Moving forward, we plan to consult with Mr. Mike, finalize our key findings, and get ready for the upcoming online consultation.

Wang ZiXuan: This week, we had an interview with Dr.Leong, through which we learned that the target communities generally have low nutritional awareness, limited time and resources, and place more trust in familiar local leaders or messengers.

Thahira Rajab: This week, we conducted an interview with Dr. Leong from Taylor’s Impact Lab and gained valuable insights into the nutritional challenges faced by large, low-income families in Klang Valley’s shelter homes. Key takeaways included the importance of trust dynamics and communication preferences, both within the community and with external support systems. These findings have helped sharpen our project’s direction. Moving forward, we plan to consult with Mr. Mike, consolidate our key insights, and prepare for the upcoming online consultation.

• Created “How Might We?” questions & started making presentation slide for proposal

1. Finalize proposal slides for presentation next week
2. Complete individual tasks for proposal slides

KIM SEOYOON: This week, I contributed to developing “How Might We?” questions among our group via voting and began preparing the proposal presentation slides. I helped finalize the visual board and contextualize our focus areas, strengthening our project direction. Moving forward, I will get ready for the proposal presentation and help finalize the presentation for next week.

GAO YUANYI: This week, I completed the Impact section for the Nutra software and began preparing the slides for the proposal presentation. Next, I will work on the proposal presentation itself and help finalize it for next week’s presentation.

Ameera Rihana: In the meantime, I was in charge of looking for graphical elements as our placeholder and something similar to our project due to time constraints and difficulties. I was also in charge of adding information into the implementation section in order to complete our presentation slide.

Kong Ga Wai: For the presentation slide contribution, I created the 3 user personas of our target audience, the Key Visual / Wireframe of the app (Nutra) with the references provided by the other members, and the conclusion. I also went through the “How Might We” questions to rephrase some words and rewrote the third "how might we" solution due to it having the same solution as the second question before.

Nausheen Nazim: This week I did a bit of here and there, making sure the presentation looked good. I also corrected info and fact checked before presentation

Wang ZiXuan: This week, we focused on drafting the proposal and creating our proposal presentation slides, including organizing hmw questions, designing the visual layout and integrating content.

Thahira Rajab: This week, our team focused on preparing the proposal presentation for our project. I contributed to developing and refining the “How Might We?” questions, created user personas, and helped finalize key sections such as the Impact and Implementation slides. I also worked on the visual board, designed wireframes for the Nutra app, sourced graphical elements, and ensured the content was accurate and well-presented. These collaborative efforts strengthened our project direction, and moving forward, I will continue supporting the team in finalizing the presentation for next week.

Food Aid Project Design Proposal Presentation Week

Proposal Feedback from Dr Leong: "I like the idea of an app being developed, however if volunteers/ users are able to post feed and content, there will need to be moderation present which cannot be handled by FoodAid, as we do not have the time and resources to hire more workers. As for your suggestion to include a login portal, this has not been included in your proposal and is a key piece of information."

1. Begin to create mock-ups for proposed ideas.
2. Fill up the customer journey map and plan user journey steps accordingly.

KIM SEOYOON: This week, we presented the Nutra app design proposal. I was responsible for presenting the implementation chapter. Through this experience, I strengthened my presentation skills and deepened my understanding of turning ideas into actionable plans. Next, I will focus on mock-ups and mapping the customer journey for Nutra.

Student#2: This week, we presented the design proposal for the Nutra app, where I presented the Personas section. This experience helped me enhance my presentation skills and gain a deeper understanding of how to transform ideas into practical plans. Moving forward, I will concentrate on designing the flyers and developing the Big Idea for Nutra.

Ameera Rihana: We presented our ideas to Dr. Leong and in fact we got closer to our ideal project. We gathered criticism and feedback about what we could improve and where we were lacking. I was managing the lengthy data part during the presentation.

Kong Ga Wai: This is the presentation week where we presented our slide to Dr. Leong. The chapter that I presented was 5.0 Ideation. After the presentation and getting her thoughts and feedback on our ideas, we go to the next phase and start to brainstorm ideas for improvements and I get started with the prototype for the app.

Nausheen Nazim: This week was the proposal presentation. We got some feedback from Dr Leong that would help with the further developments.

Wang ZiXuan: We presented the Nutra App proposal to Dr. Leong and received feedback regarding the need for content moderation. This stage helped me understand the importance of feasibility in social design.

Thahira Rajab: This week marked our proposal presentation for the Nutra app, where each team member presented different sections, including Implementation, Personas, Ideation, and Data. I contributed by presenting my assigned chapter and supporting the team throughout the session. Presenting to Dr. Leong helped us gain valuable feedback and constructive criticism, allowing us to see where improvements were needed and how to better align our ideas with real user needs. This experience strengthened my presentation skills and deepened my understanding of turning concepts into actionable plans.

• Complete customer journey map & refer to sample (https://drive.google.com/drive/folders/1pe4loJsvo3E344yVVqsvMJtZNvpw7R2V)

1. Finalize customer journey map
2. Create mock-ups for pre-launch phase (customer journey map)
3. Distribute tasks in gantt chart and update individual progress  
4. Begin to create slides for final presentation

KIM SEOYOON: This week, I contributed to finalizing the customer journey map and started designing mock-ups for Nutra’s pre-launch and brand identity, including logo rationale, wordmark variations, and advertisements for posters and public transport. These tasks enhanced my design and branding skills, preparing me for our final presentation and collaborative project planning.

GAO YUANYI: This week, I completed the Big Idea section of the final presentation, further enhancing our final project. I also began designing the flyer for our software Nutra and contributed to improving and refining other parts of the project.

Ameera Rihana: I was feeling unwell at this time of the week. However, I tried to keep up about the updates and progression and communicated with the team if there were any issues.

Kong Ga Wai: This week I contributed in filling the customer journey map with the others and continue with the prototype for the app. I was at the colouring stage for the prototype, following the visual elements.

Nausheen Nazim: This week I asked Mr Mike on how to proceed. He advised me on creating the customer journey map first. My groupmates and I finished the map and asked Mr Mike for approval, and after getting it we continued.

Wang ZiXuan: This week, we began building the Customer Journey Map and drafting the Nutra App interface. During this process, I enhanced my understanding of user experience flow and learned how design needs to consider each touchpoint from discovery.

Thahira Rajab: This week, our team finalized the customer journey map for Nutra with guidance and feedback from Mr. Mike. I contributed to both the mapping process and the ongoing development of the app prototype, progressing into the colouring stage based on our visual style. I also began working on mock-ups and branding materials, including logo rationale, wordmark variations, and advertisements for flyers and public transport.

• Start on final proposal
• Refer to senior work (https://drive.google.com/drive/folders/1pe4loJsvo3E344yVVqsvMJtZNvpw7R2V)

1. Refer to seniors' work for samples.
2. Create a branding proposal.
3. Finish prototype and microsite.
4. Start on collaterals.

KIM SEOYOON: This week, I was not able to join the class due to sick leave, but I continued working remotely on poster designs and mockup applications for the Nutra app. Contributing in this way emphasized my ability to collaborate asynchronously and stay accountable, ensuring steady project progress despite not being physically present.

GAO YUANYI: This week, I completed the flyer design for our software Nutra and contributed to improving and refining other parts of the project.

Ameera Rihana: This week, I volunteered to create the animation logo for the app. With the help of Johanna designing the logo, I delved into After Effects to work on the animation and organize the files.

Nausheen Nazim: For this week, I started helping out with the storyboard of promotional videos as well as managing everyone and helping while dividing tasks. My main focus for this week was to keep the promotional videos going as scheduled and help out with the app prototype and make half of the microsite.

Kong Ga Wai: This week I continue with the app prototype, adjusting the colour gradients and font size, and adding transition animation for each page. Making sure it is simple and not too complicated for the user to navigate.

Wang ZiXuan:  This week, I completed the poster and mockup part for the nutra app and help with other projects, such as big idea part of our final presentation slide.

Thahira Rajab: This week, although I was on sick leave and unable to attend class physically, I continued contributing remotely by finalizing poster and flyer designs for the Nutra app. I also supported the team by helping manage tasks, coordinating the storyboard for the promotional videos, and ensuring everything stayed on schedule. Additionally, I worked on the app prototype—adjusting colour gradients, font sizes, and adding transition animations to enhance user experience. These efforts strengthened my ability to collaborate asynchronously, maintain accountability, and support various aspects of the project’s development.

• For this week we still didn’t have enough to show for feedback.

1. Make more collateral.
2. Do a competitor analysis.
3. Finish and finalize all the prototypes.
4. Have all the mockups done.

KIM SEOYOON: This week, I created graphics for Nutra’s app banners highlighting points exchange and event updates. I also contributed to designing the microsite, specifically working on the contact us and features pages. These tasks helped strengthen my skills in digital design and effective user communication for our project.

GAO YUANYI: This week,I revised the flyer I designed to make it better align with the main theme of the project.I also created a mockup for the flyer I designed, further refining our project.

Ameera Rihana: This week, I was part of the promotional video team. I illustrated and animated the design using After Effects and Illustrator. I prepped the idea by planning a storyboard beforehand. Through these videos, we are able to convey our message and intention clearly.

Nausheen Nazim: For this week, we still kept making collaterals and updating the prototype and microsite. I made sure everything went according to plan and helped with the prototype and fixed minor things on the microsite.

Kong Ga Wai: I requested my groupmate for some graphics for the app such as the banners for point exchange and event and added them in after receiving them. Making some additional size adjustment and transition duration for each page.

Wang ZiXuan: This week, I completed a poster and mock up for the nutra app and this process improved my design skills and this process showed me how effective design integration can be achieved in a short time.

Thahira Rajab: This week, I contributed to the Nutra project by designing app banners that highlight point exchange and event updates, as well as working on key sections of the microsite like the “Contact Us” and “Features” pages. I also revised and created a mock-up for the flyer to ensure it aligned better with the overall theme. Additionally, I supported the team by adjusting visuals, refining transitions, and making minor improvements to both the app prototype and microsite. These tasks strengthened my skills in digital design, consistency in visual communication, and maintaining project cohesion across platforms.

Mockup, app design, microsite visual feedback from Mr Mike:

“You are supposed to keep the overall design style consistent & similar throughout the microsite, app design, animation, and posters. You have to finish everything by sunday before the final presentation (4/08/25) and please refer to the miro-board for design reference.”

When designing, please keep:

•⁠  ⁠Font (montserret)

•⁠  ⁠colour palette (in the slides), darker green is used as a gradient (please refer to design in microsite and app)

•⁠  ⁠⁠logo variations (when you put in your design, use the existing one)

MAIN Things need to be changed & adjusted:

•⁠  ⁠Flyer design (make sure the graphic is similar to the app design & try not to use the logo and photo that has not been used in the microsite and app)

•⁠  ⁠⁠Animation:

        1. If possible, change colour according to app design.

        2. Use Ameera’s outro video (logo animation) at the end of every video

•⁠  ⁠Microsite: element sizes are too big, shrink it smaller.

1. Complete progress document (Fill up weekly reflection)
2. Finalize ⁠⁠Presentation slide (with every mockup, info inside)
3. ⁠Complete user Journey Map

KIM SEOYOON: This week, I revised the Nutra microsite’s design elements to ensure consistency with our app, applying the specified font, colour palette, and logo variation that matches the overall app design.  I also recorded a walkthrough video explaining the microsite features. For mock-up applications in the follow up phase of Nutra, I volunteered to design an in-app events notification page in the form of both Android and Iphone’s playstore & appstore design. These tasks refined my skills in cohesive branding and digital communication for our upcoming final presentation.

GAO YUANYI: This week, we began preparing for the final presentation. We made the final refinements to our project and slides to get ready for our presentation.

Ameera Rihana: This week, we added some missing elements into the presentation slide and made amendments to prepare for our presentation. I assisted in filling up the missing information by referring to our prototype. At the same time, I voice-over the promotional videos in Bahasa Melayu due to our target audience.

Kong Ga Wai: This week we presented what we have to Mr. Mike such as the app prototype, micro-site and posters. After receiving feedback on the consistency of the design elements, I assisted a groupmate on touching up the visuals of the mirco-site. This is where I had to stop due to some family incident so I entrusted the other feature of the app to another groupmate, but I managed to create some mock-ups for the app.

Nausheen Nazim: This week I updated the prototype with some missing pages. And then also finalized all the slides according to Mr Mike's feedback.

Wang ZiXuan: This week, in the final stage of the project, we revised design consistency based on Mr.Mike’s feedback.And completed our final presentation slides and everything.

Thahira Rajab: This week, our team focused on finalizing the Nutra project in preparation for the final presentation. I revised the microsite design to ensure visual consistency with the app by applying the correct font, colour palette, and logo variations. I also created a walkthrough video explaining the microsite features and designed mock-ups for an in-app events notification page, tailored for both Android and iOS platforms. In addition, I supported the team by updating the prototype with missing pages, finalizing presentation slides based on Mr. Mike’s feedback, and voicing over the promotional videos in Bahasa Melayu to better connect with our target audience. Although I had to step away due to a family matter, I ensured continuity by completing my tasks and delegating responsibilities. These experiences strengthened my skills in cohesive branding, digital communication, and collaborative problem-solving.