HOW IS MY SOCIAL MEDIA PAGE GOING?

This list is not exhaustive, nor is it meant to be a checklist of essential items.

However it’s a guide to the thinking and some of the expectations your teachers would have when marking this final piece of your cross media promotional package.

YES

/NO/

MAYBE

EXAMPLES

(BULLET POINTS)

Design coherence (Essential):

Does your social media page include the same (generic)  images, colour scheme, fonts, graphics that appeared in your digipak design and to a lesser extent your music video.

Maybe

  • Couple posts have the same colour scheme and effects on them as the digipak and music video.
Content:

Is there additional (teaser) content such as gifs, images, audio…?

Yes

  • Images from the music video promoting some world issues like drinking and gambling, links to the song
  • Gif from the music video of  chains teasing the prison
Synergy:

Have you created links with other brands or products that would appeal to your audience?

Yes

  • Partnering with spotify for the release

Timeline:

Is there a sense of building excitement leading towards the release date of your album?

Maybe

  • There is some sort of order
Cross Media Convergence:

Is there a sense that your star is creating converged links with other media or stars (Radio / TV interviews, computer game / film soundtracks, adverts, collaboration  with other musicians…)?

Yes

  • I partnered up with spotify
  • Created Merch masks
Promotion of live events:

An album release would almost certainly combine with a tour or series of streamed (paid for) gigs / shows. Remember this is where many artists make most of their revenue.

Yes

  • Promoted the tour
A Call to Action:

There should be a clear link to point of sale (iTunes, Spotify, Amazon, Tidal, You Tube…) for the music as well as a link for the audience to buy merchandise or concert tickets.

YES

  • Added links to spotify in bio and one of the posts
Ordinary / Extraordinary:

Is there an insight into the ‘real’ life of the star and an opportunity to see them as an authentic person?

Soon

Interaction / Engagement:

The audience are looking for interaction with the star: Live chats, invitations to comment / engage.

Nope

Sell Physical copies:

The artist makes very little money from streamed listens. They would prefer you bought the album or vinyl. Are there promotions of physical versions of the music?

nope

Political Issues &/or Charities:

Links to current political issues or charities close to the star’s heart is a useful way of developing a compassionate and engaged star image which also helps reinforce their fans’ personal identities.

Kinda

  • Did an 18+ awareness post for drink and gambling because that's what our music video is about.
ADD IN 5 SPECIFIC TARGETS INTO THE BLOG POST AS A RESULT OF THIS SELF ASSESSMENT

  • Real life pictures
  • Interaction
  • Physical copies
  • More stuff for the release timeline
  • More merch