HOW IS MY SOCIAL MEDIA PAGE GOING?

This list is not exhaustive, nor is it meant to be a checklist of essential items.

However it’s a guide to the thinking and some of the expectations your teachers would have when marking this final piece of your cross media promotional package.

YES

/NO/

MAYBE

EXAMPLES

(BULLET POINTS)

Design coherence (Essential):

Does your social media page include the same (generic)  images, color scheme, fonts, graphics that appeared in your digipak design and to a lesser extent your music video.

Yes

• Follows the same vibrant colours throughout

Content:

Is there additional (teaser) content such as gifs, images, audio…?

Yes

• Teasers are included
• Posted a teaser of our soon releasing music video

Synergy:

Have you created links with other brands or products that would appeal to your audience?

Yes

• We have multiple brand deals which closely align with the interests of the audience
• Fender brand deal
• Tag Heuer brand deal

Timeline:

Is there a sense of building excitement leading towards the release date of your album?

Yes

• We are posting regular updates involving the upcoming events of our band
• Post featuring the release date of our music video and live shows

Cross Media Convergence:

Is there a sense that your star is creating converged links with other media or stars (Radio / TV interviews, computer game / film soundtracks, adverts, collaboration  with other musicians…)?

No

• We have no posts involving other media stars and no proof of any relations with them.

Promotion of live events:

An album release would almost certainly combine with a tour or series of streamed (paid for) gigs / shows. Remember this is where many artists make most of their revenue.

Yes

• We have a post dedicated to our live show in Wembley, including dates and times

A Call to Action:

There should be a clear link to point of sale (iTunes, Spotify, Amazon, Tidal, You Tube…) for the music as well as a link for the audience to buy merchandise or concert tickets.

No

• There are no links as to where our audience is able to listen to our music

Ordinary / Extraordinary:

Is there an insight into the ‘real’ life of the star and an opportunity to see them as an authentic person?

No

• There is no insights into our real lives however we intend to include an interactive Q&A where the audience can ask band members questions

Interaction / Engagement:

The audience are looking for interaction with the star: Live chats, invitations to comment / engage.

No

• This will come with a Q&A so the audience can interact with the stars

Sell Physical copies:

The artist makes very little money from streamed listens. They would prefer you bought the album or vinyl. Are there promotions of physical versions of the music?

No

• We have not yet promoted this however we will include this when promoting our digipak

Political Issues &/or Charities:

Links to current political issues or charities close to the star’s heart is a useful way of developing a compassionate and engaged star image which also helps reinforce their fans’ personal identities.

No

• We do not intend on doing so as i believe that it does not align with our genre