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Elizabeth R. Ricker Media Kit
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Elizabeth R. Ricker Media Kit

Welcome!

Welcome to Elizabeth R. Ricker’s media kit. You’ll find headshots, images of her book, “Smarter Tomorrow”, a short and long version of Elizabeth’s bio, a description of the book, blurbs and testimonials, and interview questions. Enjoy!

Headshots        1

Book Images        2

Bio        2

Mini version (496 characters)        2

Short-ish version (809 characters)        4

Long version (2,811 characters)        4

Book Description        5

Blurbs/Testimonials        6

Potential Interview Questions        7

Headshots

Feel free to request images by emailing info@ericker.com, thanks!

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All photos to be credited to Lindsey-Loon Ricker, thanks!

Book Images

Bio

Mini version (496 characters or 77 words)

Elizabeth R. Ricker's internationally award-winning book, "SMARTER TOMORROW," was selected by The Wall Street Journal as one of "12 Books to Start a Smart New Year". It is being translated into Japanese, Korean, Chinese, Romanian, and Russian. An MIT and Harvard-trained brain researcher turned technologist, Ricker lectures and conducts research with Silicon Valley firms, startups, schools, and the Fortune 500. Her work is covered globally in print, on air, and on TV. More at www.ericker.com.

Short-ish version (935 characters or 145 words)

Elizabeth R. Ricker is the internationally award-winning author of “SMARTER TOMORROW: How 15 Minutes of Neurohacking A Day Can Help You Work Better, Think Faster, and Get More Done”. SMARTER TOMORROW was selected as a top new book of the year by The Wall Street Journal and The Next Big Idea Club. It has been translated into Japanese, Korean, and Romanian; Chinese and Russian are coming soon. Ricker’s background is in neuroscience and technology, with undergraduate and graduate degrees from MIT and Harvard. Her work has been covered globally, including in Fast Company, Psychology Today, The Hindu (India), and public broadcast TV in Europe. Ricker lectures around the world, conducts research, and consults with Silicon Valley venture capital firms, technology startups, schools, and the Fortune 500. She runs two organizations: Ricker Labs and Neuroeducate. You’ll find stories, tools, experiments, and more at www.ericker.com.

Long version (2,992 characters or 464 words)

Elizabeth R. Ricker is the internationally award-winning author of “Smarter Tomorrow: How 15 Minutes of Neurohacking A Day Can Help You Work Better, Think Faster, and Get More Done” (Little, Brown Spark/Hachette). Her background is in neuroscience and technology, with degrees from MIT and Harvard. She lectures around the world, conducts research, and consults with Silicon Valley venture capital firms, startups, schools, and the Fortune 500. She also runs two organizations: Ricker Labs and Neuroeducate.

Her first book, Smarter Tomorrow, was a 2022 Nautilus Book Award winner (an international, expert-juried competition). It was chosen by The Wall Street Journal as one of "12 Books to Start a Smart New Year", as well as one of the “Top Book Bites of 2021” by New York Times bestselling authors Malcolm Gladwell, Susan Cain, Adam Grant, and Dan Pink’s Next Big Idea Club.

The book has been translated into Japanese, Korean, and Romanian; Russian and Chinese are coming soon. Smarter Tomorrow has sold among the top 700 books on all of Amazon and has hit #1 in multiple categories.

Stanford neuroscientist, New York Times bestselling author, and host of the PBS show “The Brain with Dr. David Eagleman” said this about Smarter Tomorrow: "If you're a brain owner...this is the guidebook you're going to want." Harvard Magazine called Smarter Tomorrow "cognitive enhancement...in approachable bite-sized bits".

To spread ideas outside of her writing, Ricker founded two organizations: Ricker Labs, which focuses on helping both companies and individuals, and NeuroEducate, a citizen science organization that teaches people of all ages how to apply neuroscience, DIY hacking, and scientific experimentation to their everyday lives. Ricker’s work has been featured worldwide, including on public broadcast TV in Europe, The Hindu (India), as well as in Fast Company, Psychology Today, Harvard Magazine, and in the book “Science Not Silence" (MIT Press).

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Ricker received her undergraduate degree in Brain and Cognitive Sciences from MIT and her graduate degree in Mind, Brain, and Education from Harvard. In college, she worked in the neuroscience lab of Nobel Prize winner Dr. Susumu Tonegawa, and she built educational technology at the MIT Media Lab.

At various points, Ricker has been a singer in a rock band, a nationally ranked athlete, and she was elected president of her class at MIT during her freshman year — a position which occasionally involved dressing up in a giant rodent costume to play Tim the Beaver, the school’s mascot.

Website: You’ll find free neurohacking tools and resources at ericker.com.

Social: You can follow “eliricker” on Medium, LinkedIn, Twitter, and Instagram.

Speaking & Events: For informal “virtual coffee chats” and mini-neurohacking sessions, please consult Ricker's upcoming events at Luminary Cafe. For formal speaking engagements (such as talks, keynotes, and workshops), please contact Brightsight Speakers Bureau.

Photo credits: Lindsey-Loon Ricker

Book Description

 

What if you could upgrade your brain in 15 minutes a day? In Smarter Tomorrow, an MIT and Harvard-trained brain researcher turned Silicon Valley technologist shows you how.

 

You will end up better able to:

 

To do this, you will learn:

 

Best of all, you will learn a rigorous system to evaluate any brain hack. You will get access to 20 customizable self-experiments and a sample 12-week schedule.

 

While you're learning, you'll have fun. Smarter Tomorrow author Elizabeth R. Ricker guides you on a wild and edifying romp through the cutting-edge world of neuroscience and biohacking. You'll encounter Olympic athletes, a game show contestant, a memory marvel, a famous CEO, and scientists galore.

Join a quest for the Holy Grail within each of us: the optimized brain.

In Smarter Tomorrow, Ricker shares the spoils of her decade long adventure. After countless expert interviews, poring through hundreds of research studies from around the world, and testing dozens of tools on herself - including nicotine, video games, meditation, and even a little-known beverage from the Pacific islands - she explains how some experiments failed hilariously, while others transformed her cognition. She was able to sharpen her memory, increase her attention span, boost her mood, and clear her brain fog. By following Ricker's customizable system, you'll uncover which approaches work best to boost performance in your unique brain.

 

Join a growing, global movement of neurohackers revolutionizing their careers and relationships. Let Smarter Tomorrow change 15 minutes of your day, and it may just change the rest of your life.

Blurbs/Testimonials

“Those interested in adding rigor to their self-improvement journeys have no better place to turn than Smarter Tomorrow."

-The Wall Street Journal

“cognitive enhancement...in approachable bite-sized bits"

-Harvard Magazine

"...examines the process and promise of neurohacking in her thorough debut....Ricker’s highly systematized processes will appeal to those deeply into the self-optimization scene."

-Publisher's Weekly

“Brilliant...While many of us are out of school now, there are still people out there who make intelligence cool—and show us how we can become smarter ourselves."

-New York Times bestselling authors Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink's Next Big Idea Club

"If you're a brain owner...this is the guidebook you're going to want."

-Dr. David Eagleman, Stanford neuroscientist, New York Times bestselling author, host of PBS TV show "The Brain", advisor on HBO's Westworld

"I can imagine no better, more actionable summary of modern brain science."

-Dr. William Softky, Fair Observer

“The book details how one can…get more done with low-tech (a surprising new mindset) to downright futuristic (an electrical device for at-home brain stimulation) and…20 customizable self-experiments.”

-The Hindu (India)

“The book is for anyone interested in a rigorous, scientific, and evidence-based approach toward improving the quality of their mental performance.”

-Ken Shulman, MIT

"...an electrifying debut book...presents a host of hands-on experiments - from physical exercises...to guzzling a drink direct from the Pacific Islands, and, yes, even a (gentle) electrical brain stimulating - that just may boost your mental capacity."  

-Daneet Steffens, Exeter

Potential Interview Questions

  1. What are the new ideas here…Why now?
  1. What is neurohacking?
  2. What are key mental bottlenecks that reduce mental performance?
  3. How does working from home relate to neurohacking?
  4. How might the pandemic have affected our need for neurohacking?
  5. What are your favorite neurohacks? Did you use any to help you write the book?
  6. What is scientific self-help - how does it differ from other self-help?
  7. What is neurodiversity? What are individual differences? How do they relate to neurohacking?
  1. Let’s make it practical…Who is this for?
  1. How does neurohacking take only 15 minutes a day?
  2. How can people who are dealing with stress or burnout benefit from neurohacking?
  3. How might parents, aspiring parents (including pregnant moms), or those managing family demands use neurohacking?
  4. How do students neurohack?
  5. How do older adults neurohack?
  6. How do entrepreneurs neurohack?
  7. Is neurohacking something you must do alone? How does it work with doctors or therapists?
  1. The scientific basis
  1. How much science is there in neurohacking?
  2. How can self-experiments be scientific?
  3. How did you pick the specific interventions featured in the book?
  4. How did you pick the mental targets featured in the book?