Eirene Cremations Privacy Policy.docx

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EIRENE CREMATIONS PRIVACY NOTICE

Last Modified: October 24, 2023

Eirene Cremations (“we”, “us”, “our”) values and respects your privacy. This Privacy Notice is meant to help you understand how we collect, use, transfer, disclose, and store your personal information.

CHANGES TO THIS PRIVACY NOTICE

We may make changes to this Privacy Notice at any time. Please make sure to review it periodically for any updates. If we make significant changes to Privacy Notice, we will notify you of those changes.

WHEN THIS PRIVACY NOTICE APPLIES

This Privacy Notice applies when you:

Interact with or use any of the tools or services we make available on, our website, eirenecremations.com (the “Website”).
Interact with our online advertisements;
Contact us via our website, email or phone to request a quote or inquire about our services; or
Purchase interment or funeral services, or products, from us.

HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION

We may collect and use your personal information for the following purposes. In some cases, we may use service providers to help us in fulfilling these purposes, in which case we have also indicated the name or type of service provider who may have access to your personal information.

Method of Collection

Type of Personal Information

Purpose for Collection & Use

When you contact us to make inquiries about our services, request a quote, or otherwise communicate with us by filling out one of our online forms, email, phone, or through our online chat assistant

Contact information – name, postal code, email address, phone number.

Other information – any personal information you voluntarily share with us when you contact us.

We may collect this information to receive and respond to your inquiries and requests for quotes.

Our online chat assistant is powered by Intercom (Intercom Software UK Limited).

The Postmark application, designed by ActiveCampaign, help us manage our contacts and communicate with you.

When you sign up for a user account on Memorials by Eirene or create a Memorial Page for your loved one

User account information – name, email address, password, and any other personal information you share with us when filling out the Memorial Page form.

We may collect this information to allow you to return to, develop, and edited the Memorial by Eirene page(s) you create for your loved one(s).

If you choose to make the Memorial Page public, the information you submit will be published on our website and may be viewed by anyone who visits our website.

Our user database management is powered by Intercom (Intercom Software UK Limited). You can read about how Intercom uses your personal information here: https://www.intercom.com/legal/privacy

When you fill out our online forms to use our Obituary and Condolences Writing Assistants

Contact information – name, email.

Other information – your relationship to the deceased individual, any other personal information you share with us when filling out the online form.

We may use this information to produce and send you a copy of the obituary or condolences text you requested.

When you interact with our websites, including our Products page and Memorials by Eirene page, our emails and/or our online advertisements

Trackers, usage data, such as the pages you visit within our website;

Server log file location, internet service provider, unique identifiers, or IP address;

Personal information collected through cookies, trackers, tags and pixels.

Referring and exiting websites/URLs (including click through URL);

Browser and device information (including platform and version);

We may use the information collected through your interactions with our website to ensure that our website works correctly. We also use this information to ensure that we record your preferences so that you do not have to re-enter them every time you visit our website. For example, if you add a product to your cart, your preference will not disappear if you choose to exit and return to our website at a later time.

We may use this information to manage our website services, to monitor our website and collect aggregate data on how visitors use our website, and to identify and prevent security risks or fraud.

We may share this information with service providers who can access your trackers and usage data. Please see “Automatic Processing” and “Information Collected Through Cookies” (below) for more details.

When you purchase products on our Products page, we collect personal information through our Shopify-powered online store

Contact information – name, address, email address and phone number

Billing and shipping information – credit or debit card information, which is collected directly by our e-commerce service provider (Shopify) and shipping and billing addresses.

We may use this information to process your order and deliver it to you.

You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.

Stripe Inc. helps us process your payments. You can read more about how Stripe uses your personal information here: https://stripe.com/gb/privacy

When you purchase internment services

We collect your name, age, SIN, address, email address, relationship to the deceased, and photo identification.

We use this information to provide you with the service requests. For example, we use this information to complete all required paperwork and permits, produce Proof of Death certificates for estate settlements, publish an online obituary on our memorial website, provide estate administration support, and/or provide CPP/OAS application guidance.

We share this information with the crematorium and the transfer service in your local area that we engage to carry out the services you request. We also communicate with doctors and the appropriate hospice. We ensure that you are informed before we share this information with these parties.

AUTOMATIC PROCESSING

This section of the Privacy Notice describes the personal information collected and used for website management and the execution of online advertisement activities, which we may use for the following purposes.

Online Advertising: This service allows user information to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on Eirene Cremations, possibly based on user interests. Some of the services listed below may use trackers and other use data to identify users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the user’s interests and behavior, including those detected outside our website. Microsoft Advertising (Microsoft Corporation), Google Ads, and Meta is our online advertising service provider. You can read about how Microsoft Advertising uses your personal information here: https://privacy.microsoft.com/PrivacyStatement; about how Google uses your personal information here: https://policies.google.com/privacy?hl=en-US; and about how Meta uses your personal information here: https://www.facebook.com/privacy/policy/.

Website Analytics: The service enables us to monitor and analyze web traffic and can be used to keep track of user behaviour. This services uses personal information collected through cookies, trackers, usage data, and maybe include information such as browser information, city, device information, latitude and longitude, session statistics, etc. These services are provided by Google Analytics (https://policies.google.com/privacy) and Meta ads conversion tracking powered by Meta Platforms, Inc. (https://www.facebook.com/about/privacy/).

Displaying Content from External Platforms: This service allows users to view content hosted on external platform directly on our website. This type of service might still collect web traffic data for the pages where the service is installed, even when users do not use it. This service is powered by Google Fonts (https://policies.google.com/privacy), Font Awesome (https://fontawesome.com/privacy), and Google Maps widget (https://policies.google.com/privacy).

INFORMATION COLLECTED THROUGH COOKIES

'Cookies' are pieces of information that are placed on an individual's computer hard drive to enable the individual to more easily communicate and interact with the website. We use cookies to customize your experience on the website. For example, we may use cookies to record a preference or choice you made on our website so that you don’t have to re-enter it every time you visit. We also use cookies to record how many times a user has visited our website and what pages the user has accessed.

Cookies fall under four categories depending on their function. We create and generate certain cookies. Others are managed by third parties, such as service providers outside Eirene Cremations.

Essential cookies

Essential cookies allow you to access all our website features and to browse in an optimal and secure manner. For example, by detecting repeated attempts at logging in, essential cookies prevent unauthorized persons from accessing your account.

They also let us ask for your opinion and measure your satisfaction on a specific topic. For example, they ensure that we don't send you surveys that are repetitive or irrelevant to your browsing habits.

Essential cookies also allow us to meet our legal obligations.

They may:

Make our sites easier to use
Authenticate and identify you
Remember your username when connecting
Improve our site security
Prevent fraud
Measure your satisfaction

These cookies are necessary for the website to function. You can't reject them in the cookies personalization tool. You can configure your browser to block essential cookies, but the Site may not work properly.

An example of a third party that uses essential cookies is reCAPTCHA, which helps us protect our Site by detecting malware intrusions and bots submitting information.

Performance cookies

Performance cookies allow us to analyze how you browse our website so that we can make improvements.

The information stored by these cookies can't be used to identify you directly. Without them, information on your visit will not be taken into account when measuring our website performance. However, other information regarding your browsing activity not coming from cookies, such as the number of pages viewed, may be used for analytics purposes.

Performance cookies may measure:

Visits and browsing activity on our sites
How people access our online services
How easy it is for users to find what they want

An example of a third parties that use performance cookies on our website is Google Analytics and PostHog analytics, both of which help us analyze and understands how you browse our website to improve our online services.

Personalization cookies

These cookies allow us to personalize the content you see, based on your browsing behaviour and previous choices.

For example, they're used to remember preferences chosen when visiting our Site so we can improve your future experience.

Personalization cookies may:

Remember certain information when you fill out a form
Help us get to know you better
Facilitate, personalize and adapt your experience

An example of third party using personalization cookies is Google Analytics, which we use to help offer you the best experience possible based on browsing criteria.

Targeted advertising cookies

Advertising cookies enable us to offer you personalized offers and services that are better adapted to your interests, based on how you browse our website. We use them in some of our mobile apps.

Targeted advertising cookies serve to:

Show personalized ads of our products on other sites, including on social media
Measure the efficacy of an ad campaign
Limit the number of times you see an ad
Create ad partnerships
Conduct market research
Improve our products and services

If you reject this type of cookie, you'll no longer see targeted ads based on how you browse our sites. However, you might see our ads on third-party sites, since these don't come from target advertising cookies.

You control the information you share with us, and you can change your preferences at any time. Most browsers provide guidelines on cookie management. You can choose to authorize or reject cookies. You can even erase cookies.

Management settings and features may vary from one browser or device to the next and are subject to change at any time. Check out the support sections of the browsers and devices you use to learn more.

HOW WE MAY DISCLOSE YOUR PERSONAL INFORMATION

We may also disclose your personal information when required by law, such as to respond to court orders, subpoenas or other legal processes by authorities with jurisdiction.

We may transfer or assign your personal information as a result of, or in connection of a merger, consolidation, change in control, transfer of assets, bankruptcy, reorganization, liquidation or other business transaction.

Further, we may disclose your personal information:

To protect the rights, property and interests of Eirene Cremations, including any intellectual property rights;
To prevent, detect or suppress financial abuse, fraud, and criminal activity;
To investigate potentially illegal or suspicious activity; and/or
To manage, defend or settle any actual or potential loss.

In these cases, we may disclose your information to any person or organization, investigative body, fraud prevention agency, regulatory or government body, person who operates a database or registry used to check or verify your information, insurance companies or financial or lending institutions

We may also disclose your personal information:

During emergency situations or where we reasonably believe it is necessary to protect the safety, health or security of a person or group;
Where the personal information is publicly available as determined by law; or
Otherwise with your consent.

WE MAY TRANSFER YOUR PERSONAL INFORMATION OUTSIDE OF YOUR JURISDICTION

We may transfer your information outside of your jurisdiction of residence depending on the purpose for which we have collected it. For example, if you are located in Saskatchewan and purchase products via our e-store, your personal information might be transferred and stored in Ontario. In addition, some of our service providers may process your personal information on our behalf in other countries, such as in the United States. This means that your personal information may be accessible to regulatory authorities in accordance with the laws of those jurisdictions.

If you are a Quebec resident, we may transfer your personal information outside of Quebec.

HOW WE PROTECT YOUR PERSONAL INFORMATION

We have physical, technological, and organizational safeguards in place to protect the personal information we hold about you. These safeguards are proportionate to the volume and sensitivity of your personal information in our control. For instance, we have safeguards in place to:

prevent unauthorized access to your personal information;
define the roles and responsibilities of the members of its personnel throughout the life cycle of the personal information;
respond to privacy questions or complaints; (see ‘Questions About your Privacy’ below);
limit the use of your personal information to the purposes described in this Privacy Notice;
honour the choices you made about your personal information;
retain your personal information only for the period we need it to serve you and manage our business and legal obligations;
use appropriate technical controls; and
require service providers or agents to whom we transfer your personal information, through contractual or other means, to protect that personal information.

We retain your personal information only for as long as reasonably necessary for the purposes that we collected it for.

YOUR PRIVACY RIGHTS

Right to withdraw your consent. You have the right to withdraw your consent to our processing of your information at any time. We will inform you at the time of your withdrawal request what impacts this might have on your relationship with us or our ability to continue providing you with services.
Right to access your personal information. You have the right to know what information we hold about you and how we are using this information. You also have the right to know who has access to your personal information within our company and how long your personal information will be retained.
Right to correct and update your personal information. You have the right to ask us to rectify any personal information we hold about you. We aim to maintain your personal information as up-to-date and accurate for the purposes for which we collected it.

If you are a resident of Quebec, you may also have the following additional rights:

Right to be forgotten: You have the right to request that we cease disseminating your personal information or having hyperlinks associated with your name, and to provide access to personal information, de-indexed in certain circumstances.
Right to erasure: Under certain circumstances, you may have the right to request that we delete your personal information.

You may exercise your privacy rights by sending a request to mallory@eirene.ca. We will respond to your request within the time required by law. We will provide you with access to your personal information that is in our possession, subject to certain exceptions (such as when your request includes information that is referenced to another individual’s personal information that we cannot sever, or information subject to solicitor-client privilege, or other legal restrictions that may prevent us from fulfilling your access request).

QUESTIONS ABOUT YOUR PRIVACY

You can contact our Privacy Officer if you have any questions or comments regarding our Privacy Policy, or if you would like to exercise the privacy rights above. Our Privacy Officer is responsible for ensuring compliance with our privacy obligations. You may also contact our Privacy Officer for more information on our privacy governance policies.

You may contact us at the details below:

Mallory Greene
Chief Executive Officer & Privacy Officer
mallory@eirene.ca
(647) 492-9052