Peter Berexa, M.A. | Humane design & A sense of occasion

Portfolio: www.pbdesign.online | Contact: https://www.linkedin.com/in/pberexa/ | Pittsburgh, PA

I design and research for companies who care. Validate or perish.

Core Competencies

- UX Design, Presentation & Documentation                                - Stakeholder / Vendor Relations

- Information Architecture                                                - Prototyping and Usability Testing

- WCAG Accessibility                                                         - Product & Site Analytics

- Cognitive Science & Human Behavior                                - Quantitative & Qualitative Research

Work History

Big Ideas Learning (Larson Texts, Inc.)        May 2021 – October 2025

Lead UX Designer & Researcher

• Led end to end design and launched flagship SaaS virtual classroom design for a top 5 math publisher.
• Oversaw management and expansion of UX team and UI contractors, Figma design system.
• Drove implementation of usability and information architecture research, 83% increase in Pendo NPS scores.
• User analytics lead via Pendo, Google Analytics.
• Led customer focus groups of school district leaders for usability testing and customer need discovery.

Bushwick Abbey        Nov 2020 – Apr 2021

• Executed iterative web design, UX writing, and information architecture research for LGBT+ community space.
• Reduced IT costs by 90% via responsive website, migration to SquareSpace platform.
• Implemented centralized content management via Google Drive and trained staff and end-users.

Global Neuropsychology Solutions         Jun 2020 – Oct 2020

• Boosted SEO position by 90% through enhanced cross-linking, usability, visual, and keyword optimization.
• Conducted information architecture heuristics and integrated best practices to engage users.
• Implemented cohesive client management and visual branding strategy, bolstered by competitive analysis.

www.CoLife.fit              Apr 2020 – May 2020

• Implemented UX research and writing, increased brand visibility and trust, reducing signup bounce rate 60%.
• Designed and researched usability through interviews, surveys, persona development, and heuristic evaluations.
• Performed descriptive statistics on quantitative data collected through survey research.

Education & Professional Development

General Assembly | User Experience Design (2020)

La Salle University | Master of Arts, Clinical Psychology (2018)  

La Salle University | Clinical Research Assistant (2015 - 2018)

Chatham University | Clinical Research Assistant (2014 - 2015)

Lafayette College | Bachelor of Arts, Psychology, Anthropology & Sociology (2014)

Technical Proficiencies & Research

Claude, Figma, Framer, Sketch, XD, Lightroom, Adobe, GIMP, HTML, CSS, Google Apps, Jira, Asana, Agile.

User Research: Google Analytics, Pendo, Maze, Mechanical Turk, Miro, Optimal Workshop, SPSS, SurveyMonkey.