Clyde Warden,

Professor

Office of International Affairs,
CTO,
Division of Information Technology and Innovation

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Teaching

Commercial Negotiation                           Thesis Writing & Presentation

Class Introduction Website

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Specializations

Chinese consumer psychology, Media production, Service quality, Second language instruction, Linux server management, Computer mediated instruction, Conjoint analysis

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Experience

• [2023-25] Teaching Excellence First Level Flexible Salary Award for Teachers, Marketing Management Dpt., National Chung Hsing University, Taichung, Taiwan (AACSB).

• [2022-23] Outstanding Administrator, Marketing Management Dpt., National Chung Hsing University, Taichung, Taiwan (AACSB).

• [2020-22] Distinguished Professor of Marketing, Marketing Management Dpt., National Chung Hsing University, Taichung, Taiwan (AACSB).

• [2014-Present] CTO, Division of Information Technology and Innovation, Office of International Affairs,National Chung Hsing University, Taichung, Taiwan.

• [2010-13] Associate Dean, Office of International Affairs,National Chung Hsing University, Taichung, Taiwan.

• [2008-10] Distinguished Professor of Marketing, Marketing Management Dpt., National Chung Hsing University, Taichung, Taiwan (AACSB).

• [2005-Present] Professor of Marketing, Marketing Management Dpt., National Chung Hsing University, Taichung, Taiwan (AACSB).

• [2005-8] Chair Professor, Institute for Retailing Studies, University of Stirling (UK), Singapore Campus, Singapore.

• [2003~5] Professor of Marketing, Business Administration Dpt., National Chunghua University of Education, Chunghua, Taiwan.

• [2003-4] Adjunct Full Professor of Marketing, Institute of International Management, National Cheng Kung University, Tainan, Taiwan. (AACSB)

• [2001~3] Professor of Business Communications, Applied Foreign Language Dpt., Chaoyang University of Technology, Taichung, Taiwan.

• [1997~1] Associate Professor of Business Communications, Applied Foreign Language Dpt., Chaoyang University of Technology, Taichung, Taiwan.

• [1994-7] Adjunct Associate Professor of Business Communications, International Trade Dpt., Feng Chia University, Taichung, Taiwan.

• [1995-7] Associate Professor of Business Communications, International Trade Dpt., Overseas Chinese University, Taichung, Taiwan.

• [1991-2] International Trade Association of the Republic of China in Taiwan Regional Development Research Institute, Taichung, Taiwan.

• [1989-95] Instructor of Business Communications, International Trade Dpt., Overseas Chinese University, Taichung, Taiwan.

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Research Topics

General Research in Progress

• Local religion branding and consumer co-production

• RPG theory to help the gaming classroom design

• Line length utility value signaling consumer psychology conjoint analysis

• Technology readiness among learners in online distance learning classes

• Learning scaffolding in virtual spaces

Founder & Manager of Marketing Management Department Media Lab

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National Science and Technology Council:

• 112-2410-H-005 -032 -MY2 Developing & testing a VR platform in increasing role-playing engagement SIS (shared imagined space) for training retail industry students and testing consumer behavior across servicescape designs 虛擬實境(VR)平台運用共享想像空間(SIS)以提升角色扮演參與度-利用服務 場景設計培訓學生服務經濟技能並研究消費者行為之發展與驗證 (２年期）2023.08.01~2025.07.31  擔任計畫主持人_計畫金額：1,808,000元
• 110-2511-H-005-003-MY2  Quantifying the Role of Novice Learner Approach-Avoid Cognitive Dissonance in Massive Open Online Problem-based Learning Courses and the Effect of Big Data Social Network Analysis to Improve Individual Feedback and Evaluation Accuracy in Virtual Group Work  量化大規模開放線上問題導向學習課程之初學者趨-避認知失調角色與大數據社交網絡分析的效應以提高虛擬小組作業的個別化反饋和評量準確性研究（２年期）2021.08.01~2023.07.31  擔任計畫主持人_計畫金額：1,934,000元
• 110-2410-H-035 -009 -     宗教行銷與昂貴符號理論:消費者對品牌宗教評斷初探   2021.08.01~2022.07.31   擔任計畫共同主持人_計畫金額：455,000元
• 110-2511-H-240 -001 -    探討與評估求職者對e-徵才介面屬性偏好以提升人資培育成效之研究   2021.08.01~2022.07.31   擔任計畫共同主持人_計畫金額：852,000元
• 108-2511-H-005 -002 -MY2  Maximal Human/AI Scaffolding Impact on ZPD In MOOC Instructional RPGs: Adult International Negotiation Skill  最大化人性/人工智能鷹架對大量開放線上課程的角色扮演遊戲教學中近端發展區之影響：以成人國際談判技巧課程為例（２年期）2019.08.01~2021.07.31  擔任計畫主持人_計畫金額：2,174,000元
• 107-2511-H-240-001   人工智能應用於全英文大規模開放式線上英文論文摘要寫作課程之研究   2018.08.01~2019.07.31   擔任計畫共同主持人_計畫金額：730,000元
• 106-2410-H-167 -005 -     從外師(英語為母語教師)的觀點探索外師對台灣技職校院英語教學之衝擊與意識形態      2017.08.01~2018.07.31  擔任計畫共同主持人_計畫金額：619,000元
• MOST 105-2511-S-005-003-MY3 Development of Optimal Virtual Learning Platforms for Different Genders and Gaming Experienced Learners  最適不同性別和遊戲經驗學習者的虛擬學習平台之開發研究（３年期） 2016.08.01~2019.07.31 20   擔任計畫主持人_計畫金額：2,760,000元
• MOST 104-2511-S-005-004- Design and Development of 3D Simulation Training Curriculum for International Negotiation Skill  國際談判能力之3D模擬企業訓練課程的設計與發展研究 2015.08.01~2016.07.31  擔任計畫主持人_計畫金額：820,000元
• MOST 103-2410-H-005-040- Consumer Psychology Virtual World Simulator with Eye-Tracking: Instrument Development & Validation  應用虛擬世界模擬結合眼球追蹤於消費者心理學之研究工具的發展與驗證研究 2014.08.01~2015.07.31  擔任計畫主持人_計畫金額：469,000元
• NSC102-2410-H-005-040- Influence of Chinese Culture on Servicescape Preferences in Virtual and Physical Locations: A Conjoint Analysis  華人文化隊虛擬與實體服務場景偏好之影響研究:聯合分析法之應用 2013.08.01~2014.07.31  擔任計畫主持人_計畫金額：626,000元
• NSC101-2511-S-005-001- A Study of Digital Teaching in Hospitality and Tourism Management English Classes  觀光餐旅管理英文課程之數位教學化研究 2012.08.01~2013.07.31  擔任計畫主持人_計畫金額：765,000元
• NSC 99-2410-H-005-036-MY3 Core Cultural Psychological Consumption Values: A Grounded Theory of Chinese Retail Marketing Metaphors  核心文化心理消費價值分析:華人零售行銷隱喻之紮根理論研究（３年期） 2010.08.01~2013.07.31  擔任計畫主持人_計畫金額：2,205,000元
• NSC 96-2416-H-005-005-MY3 Construction and Study of Consumer Behavior in a Virtual Social Space with Increasing Levels of Commercial Presence, at National Chung Hsing University, Title: Chairman  商業據點呈現下虛擬社會空間消費者行為之模型建構與實證研究（３年期） 2007.08.01~2010.07.31  擔任計畫主持人_計畫金額：2,559,000元

Ministry of Education Grants:

• 113-1【(校級經費)第一期第二階段大專校院學生雙語化學習計畫之「重點培育學校及重點培育學院」】_教務處 / 全英語授課補助(EMI)補助_計畫金額：15,000元
• 113年度國立中興大學數位教學計畫_Google Sheets 作為應用程式創建工具：借助 AI 助手，開啟多元應用的新途徑_計畫金額：229,000元
• 112-2【(校級經費)第一期第二階段大專校院學生雙語化學習計畫之「重點培育學校及重點培育學院」】_教務處 / 全英語授課補助(EMI)補助_計畫金額：15,000元
• 112-1(頂尖計畫)_教務處 / 專業導向英語課程(ESAP)補助_計畫金額：30,000元
• 112年度教育部教學實踐研究計畫_(EMI 從 ESP 專業寫作開始，透過 ZPD 概念研究應用，開發 AI 雲端建構沉浸式教學：SMILE (持續性大規模開放線上課程互動式多語言環境)_計畫金額：358,000元
• 112年臺灣國立大學系統學生實驗室交換_計畫金額：26,000元
• 111_2(頂尖計畫)_教務處／遠距教學補助(全英語授課獎勵金)_計畫金額：15,000元
• 111_1(頂尖計畫)_教務處／遠距教學補助(全英語授課獎勵金)_計畫金額：15,000元
• 111年度教育部教學實踐研究計畫_利用雲端資訊支援的協作學習設計模擬商業環境之RPG，透過引導式提示以增加學生自主學習理論目標中的行為有效性)_計畫金額：340,000元
• 111年度國立中興大學數位教學計畫_行銷自己：用影片推銷到全世界_計畫金額：300,000元
• 111年度教學創新＿問題導向學習(PBL)計畫_當代英文論文寫作與簡報_計畫金額：80,000元
• 110_2(頂尖計畫)_教務處／遠距教學補助(全英語教學)_計畫金額：10,000元
• 社團法人中華開放教育聯盟111年磨課師課程精進計畫_APA論文寫作風格及規範_計畫金額：100,000元
• 110年度教育部教學實踐研究計畫_運用個人化(Rubric)分析法實踐PBL目標導向教學國際論文及簡報發表(A Rubric-Based Personalized PBL Class Approach to International Research Publication & Presentation)_計畫金額：221,000元
• 110_1(頂尖計畫)_教務處／遠距教學補助(全英語教學)_計畫金額：10,000元
• 110年度國立中興大學數位教學計畫_國際期刊 論文 -MLA寫作格式指南及風格_計畫金額：300,000元
• 110年度教學創新＿問題導向學習(PBL)計畫_當代英文論文寫作與簡報_計畫金額：90,000元
• 109_2(頂尖計畫)_教務處／遠距教學補助(全英語教學)_計畫金額：10,000元
• 109年度教育部數位人文創新人才培育計畫_角色扮演遊戲與模擬市場談判結合大數據應用之創新教學計畫_計畫金額：396,000元
• 109_1(頂尖計畫)_教務處／遠距教學補助(全英語教學)_計畫金額：10,000元
• 109年度教學創新＿問題導向學習(PBL)計畫_商業談判_計畫金額：90,000元
• 109年度國立中興大學數位教學計畫_APA論文寫作風格及規範_計畫金額：285,000元
• 108_2(頂尖計畫)_教務處／遠距教學補助_本授課鐘點得以一點五倍計算
• 108_1(頂尖計畫)_教務處／遠距教學補助_本授課鐘點得以一點五倍計算
• 108年度教育部教學實踐研究計畫_採用線上模擬RPG教學國際英文商業談判技巧(International English negotiation skill Instruction through online RPG simulation & Instruction)_計畫金額：280,000元
• 108年度國立中興大學數位教學計畫_輕鬆學，玩上＂影 ”—製作不踩雷視頻_計畫金額：250,000元
• 108年度教學創新＿問題導向學習(PBL)計畫_當代英文論文寫作與簡報_計畫金額：90,000元
• 107_2(頂尖計畫)_教務處／遠距教學補助_本授課鐘點得以一點五倍計算
• 107_1(頂尖計畫)_教務處／遠距教學補助_計畫金額：25,000元
• 107年度_教發中心／教師成長社群_計畫金額：30,000元
• 107年度國立中興大學數位教學計畫_QUICK BUSINESS LETTERS_計畫金額：250,000元
• 107年度教學創新＿問題導向學習(PBL)計畫_計畫金額：90,000元
• 106_2(頂尖計畫)_教務處／遠距教學補助_計畫金額：30,000元
• 106_1(頂尖計畫)_教務處／遠距教學補助_計畫金額：20,000元
• 106年度「邁向頂尖大學計畫」教學改進及全英語學位學程分項計畫_計畫金額：179,836元
• 106年教學創新試辦計畫（教育部）SMILE: Sustained MOOC Interactive Language Environment_計畫金額：1,700,000元
• 105(頂尖計畫)_教發中心／教師成長社群_計畫金額：19,650元
• 105_2(頂尖計畫)_教務處／遠距教學補助_計畫金額：20,000元
• 105(頂尖計畫)_教發中心／精進教學補助_計畫金額：99,249元
• 105_1(頂尖計畫)_教務處／遠距教學補助_計畫金額：20,000元
• 104_2(頂尖計畫)_教務處／遠距教學補助_計畫金額：20,000元
• 104_1(頂尖計畫)_教務處／遠距教學補助_計畫金額：20,000元
• 103_2(頂尖計畫)_教務處／遠距教學補助_計畫金額：20,000元
• 103(頂尖計畫)_教發中心／精進教學補助_計畫金額：99,633元
• 103頂尖計畫(人社)_計畫金額：150,000元
• 103_1(頂尖計畫)_教務處／遠距教學補助_計畫金額：20,000元
• 102_2(頂尖計畫)_教務處／遠距教學補助_計畫金額：20,000元
• 102(頂尖計畫)_教發中心／精進教學補助_計畫金額：90,000元
• 102_1(頂尖計畫)_教務處／遠距教學補助_計畫金額：20,000元
• 101_2(頂尖計畫)_教務處／遠距教學補助_計畫金額：20,000元
• 101(頂尖計畫)_教發中心／精進教學補助_計畫金額：99,041元
• 101_1(頂尖計畫)_教務處／遠距教學補助_計畫金額：40,000元
• 100_2(頂尖計畫)_教務處／遠距教學補助_計畫金額：34,994元
• 100(頂尖計畫)_教發中心／精進教學補助_計畫金額：40,000元
• 100_1(頂尖計畫)_教務處／遠距教學補助_計畫金額：19,000元
• 99(頂尖計畫)_教發中心／精進教學補助_計畫金額：40,000元
• 99_2(頂尖計畫)_教務處／遠距教學補助_計畫金額：20,000元
• 99 頂尖計畫(人社)_計畫金額：150,000元

Taiwan Council of Agriculture Grants:

• 101農管-4.5-牧-04  羊鹿產業振興輔導計畫2012.01.01~2012.12.31  擔任計畫 主持人_計畫金額：100,000元
• Domesticly Produced Coffee Marketing Strategy Research 國產咖啡市場潛力及行銷策略之研究2006.08.01~2007.07.31  擔任計畫 主持人_計畫金額：550,000元

Journal Publications:

• Warden, Clyde A., Yen, Wan-Hsuan, Chen, Judy F. and Venhuizen, Christian. (2025). Unraveling the local tapestry: exploring English language learning motivations in Taiwan’s unique cultural landscape. Applied Linguistics Review, 2025. (SSCI, Q1 40/296 linguistics)
• Warden, C. A., Chen, J. F. & Yen*, W. H. (2025). Metaverse servicescape: Emotional response to virtual retail design. International Journal of Human–Computer Interaction, 41(4), 2323-2336. (SSCI, Q1 5/24 ergonomics, Q2 9/32 computer science, cybernetics)
• Warden, C. A., Chen, J. F., & Stanworth*, J. O. (2024). The role of social networks in digital learning gamification: Learner communication preferences and performance effects. Learning and Instruction, 92, 101911. (SSCI, Q1 19/760 education & educational research, Q1 4/74 psychology, educational)
• Yen, W. H., Caskey, D., Warden*, C. A. (2023). Development and Empirical Study of Religion Affiliated Nonprofit Organizations’ Brand Equity Questionnaire: Testing Brand Awareness and Trust Among Non-members. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 34,1081-1093. (SSCI)
• Stanworth, J. O., Yen, W. H., & Warden*, C. A. (2023). Conflicted about online learning?: Using sentiment analysis to explore learner approach-avoidance motivation. Online Information Review, 47(2), 356-370. (SSCI, Q1 33/161 information science and library science, Q2 94/250 computer science and information systems)
• Warden, C. A., Chang, C. C., Stanworth*, J. O., Caskey, D., Chen, J. F.  (2022). The impact of scripts on blended and online socially shared regulation of learning: A role-playing game theory perspective. International Journal of Computer-Supported Collaborative Learning,  17, 463-487. (SSCI, Q1 28/760 education & educational research, Q1 26/161 information science and library science)
• Warden, C. A., Wang, Y. S., Stanworth, J. O., & Chen*, J. F. (2022). Millennials’ technology readiness and self-efficacy in online classes. Innovations in Education and Teaching International, 59(2), 226-236. (SSCI, Q2 212/760 education & educational research)
• Caskey, D., & Warden*, C. A. (2022). Caught in the Middle of a Global Trade War: Singaporean Consumers’ Country Brand Evaluations. Journal of International Consumer Marketing, 34(4), 380-393.
• Warden, C. A., Huang, S. C. T., Yen*, W. H., & Chen, J. F. (2021). The Tao of consumption: Private self in a collective culture. Journal of Service Theory and Practice. 31(5), 756-782 (SSCI)
• Caskey, D., Chen, J. F., & Warden*, C. A. (2021). Surfacing consumer psychosensory perceptions of a nonendemic food: The case of coffee in a tea culture. Journal of Sensory Studies, 36(1), e12625, 1-15. (DOI: https://doi.org/10.1111/joss.12625), (SCI)
• Warden, C. A., Warden, A. R., Huang, S. C. T., & Chen*, J. F. (2021). Job tension and emotional sensitivity to COVID-19 public messaging and risk perception. Population Health Management, 24(2), 182-189. (DOI: https://doi.org/10.1089/pop.2020.0083) (SCI)

• Chen, J. F., Warden*, C. A. (2020). Traditional agriculture product repositioning: Goat milk in Taiwan. International Journal of Agriculture Innovation, Technology and Globalisation, 1(3), 238-252.
• Caskey, D., Chen, J. F., Warden*, C. A. (2019). Service Expectations of Patients Across Traditional Chinese and Western Medicine Paradigms.  The Journal of Alternative and Complementary Medicine, 25(12), 1206-1214. (SCI)
• Chang, C. C., Warden, C. A., Liang, C*., & Lin, G. Y. (2018). Effects of digital game-based learning on achievement, flow and overall cognitive load. Australasian Journal of Educational Technology, 34(4).155-167. (SSCI)
• Chang, C. C., Warden*, C. A., Liang, C., & Chou, P. N. (2018). Performance, cognitive load, and behaviour of technology‐assisted English listening learning: From CALL to MALL. Journal of Computer Assisted Learning, 34(2), 105-114. (SSCI)
• Stanworth, J. O., Hsu*, R. S., & Warden, C. A. (2017). Validation of a measure of chinese outpatients’ satisfaction in the Taiwan setting. INQUIRY: The Journal of Health Care Organization, Provision, and Financing, 54, 0046958016688979. (SSCI)
• Warden, C. A., Stanworth*, J. O., & Chang, C. C. (2016). Leveling up: Are non-gamers and women disadvantaged in a virtual world classroom? Computers in Human Behavior, 65, 210-219. (SSCI)
• Stanworth, J. O., Warden, C. A., & Hsu*, R. S. (2015). The voice of the Chinese customer: Facilitating e-commerce encounters. International Journal of Market Research, 57(3), 459-482. (SSCI) 5-Year Impact Factor: 0.71
• Warden, C. A., Stanworth*, J. O., Ren, J. B., & Warden, A. R. (2013). Synchronous learning best practices: An action research study. Computers & Education, 63, 197-207. (SSCI) 5-Year Impact Factor: 2.461
• Warden, C. A., Stanworth, J., Chen, J. F., & Huang, S. C. T. (2012). Strangers in strange lands: Hypermarkets and Chinese consumer culture misalignment. International Journal of Market Research, 54(6), 799-820. (SSCI) Awarded 2013 MRS Silver Medal.
• Chen, J. F., Warden, C. A., Tai, D. W. S., Chen, F. S., & Chao, C. Y. (2011). Level of abstraction and feelings of presence in virtual space: Business English negotiation in Open Wonderland. Computers & Education, 57(3), 2126-2134. (SSCI) 5-Year Impact Factor: 2.461
• Warden, C. A., & Chen, J. F. (2009). Chinese negotiators’ subjective variations in intercultural negotiations. Journal of Business Ethics, 88(3), 529-537. (SSCI)
• Warden, C. A., & Chen, J. F. (2009). When hot and noisy is good: Chinese values of renao and consumption metaphors. Asia Pacific Journal of Marketing and Logistics, 21(2), 216-231. (ABI)
• Warden, C. A., Huang, S. C. T., Liu, T. C., & Wu, W. Y. (2008). Global media, local metaphor: Television shopping and marketing-as-relationship in America, Japan, and Taiwan. Journal of Retailing, 84(1), 119-129. (SSCI)
• Warden, C. A., Huang, S. C. T., & Chen, J. F. (2008). Restaurant service failure recoveries: Role expectations in a Chinese cultural setting. Journal of Hospitality & Leisure Marketing, 16(1-2), 159-180. (SCI)
• Huang, C. T., Warden, C. A., & Liu, T. C. (2006). Virtual relationship marketing: a cross-cultural analysis among television home shopping channels in Taiwan, Japan and USA. J Manage, 23, 263-267. 管理學報 Journal of Management. (TSSCI)
• Warden, C. A., Wu, W. Y., & Tsai, D. (2006). Online shopping interface components: Relative importance as peripheral and central cues. CyberPsychology & Behavior, 9(3), 285-296. (SSCI)
• Chen, J. F., Warden, C. A., & Chang, H. T. (2006). Is English a brand: the impact of English language learning on product evaluation. The Journal of Language for International Business, 17(1), 29. (SCI)
• Chen, J. F., Warden, C. A., & CHANG, H. T. (2005). Motivators that do not motivate: The case of Chinese EFL learners and the influence of culture on motivation. TESOL quarterly, 39(4), 609-633. (SSCI)
• Warden, C. A., Chen, J. F., & Caskey, D. A. (2005). Cultural values and communication online: Chinese and Southeast Asian students in a Taiwan international MBA class. Business Communication Quarterly, 68(2), 222-232. (ABI)
• Huang, C. T., Warden, C. A., Lee, C. H., & Liu, T. C. (2004). Service recovery effects: An inter-cultural service encounters examination. Management Review, 23(3), 23-52. (TSSCI)
• Warden, C. A., Liu, T. C., Huang, C. T., & Lee, C. H. (2003). Service failures away from home: benefits in intercultural service encounters. International Journal of Service Industry Management, 14(4), 436-456. (SSCI)
• Warden, C. A., Lai, M., & Wu, W. Y. (2002). How worldwide is marketing communication on the World Wide Web. Journal of Advertising Research, 42(5), 72-84. (SSCI)
• Liu, T. C., Warden, C. A., Lee, C. H., & Huang, C. T. (2001). Fatal service failures across cultures. Journal of Hospitality & Leisure Marketing, 8(1-2), 93-111. (SSCI)
• Warden, C. A. (2000). EFL business writing behaviors in differing feedback environments. Language Learning, 50(4), 573-616. (SSCI)

• Warden, C. A., & Lin, H. J. (2000). Existence of integrative motivation in an Asian EFL setting. Foreign Language Annals, 33(5), 535-545. (SSCI)
• Warden, C., Chen, F. & Renyolds, R.(2000). PC evaluation and impact on EFL errors (a Java-based interactive paper), Computers and Composition Online.
• Warden, C., & Tai, D. (1999). Getting your class on the Web & creating interactive online activities, assignments and quizzes, Communication & Culture Conference Proceedings, Taipei: The Crane Publishing, 211-227.
• Warden, C., & Lin, H.J. (1999). The existence and importance of utility (instrumental) in non-English students' motivation in studying English, Communication & Culture Conference Proceedings, Taipei: The Crane Publishing, 67-84.
• Warden, C. (1998). Methods of objects, CÆLL (Computer Assisted English Language Learning) Journal (USA), 9(1).
• Warden, C. (1998). Properties of objects, CÆLL (Computer Assisted English Language Learning) Journal (USA), 8(4).
• Lin, H. J., & Warden, C. A. (1998). Different attitudes among non-English major EFL students. The Internet TESL Journal, 4(10), 1-9.
• Warden, C. (1998). Programming objects, CÆLL (Computer Assisted English Language Learning) Journal (USA), 8(3), 18-19.
• Warden, C. A., & Chen, J. F. (1998). The application & impact of PC-based software in evaluating Taiwan students' writing error types. The Journal of Chaoyang University of Technology, 3, 215-225.
• Warden, C., Lambert, W., Murphy, C. & Hu, F. (1998). English teaching in Taiwan: A Western perspective, The English Teacher: An International Journal, 2(3).
• Warden, C. A., Lambert, W., Murphy, C., & Fang-Fen, H. (1998). English teaching in Taiwan: A Western perspective.
• Warden, C. (1997). Let's taste some Java, CÆLL (Computer Assisted English Language Learning) Journal (USA), 8(2), 26-27.
• Chen, J. F., & Warden, C. A. (1997). A Review of Computer Error Correction in the EFL Research.
• Warden, C. (1997). Let's sell it! In T. Boswood (Ed.), New Ways of Using Computers in Language Teaching. Alexandria, VA: TESOL.
• Warden, C. (1997) The MessagePad 130. TESL-EJ (USA) [On-line], http://violet.berkeley.edu/~cwp/tesl-ej/index.html, 2(3).
• Warden, C. (1997). Begin with the BASICs, CÆLL (Computer Assisted English Language Learning) Journal (USA), 8(1), 21-22.
• Warden, C. (1997). To code or not to code, CÆLL (Computer Assisted English Language Learning) Journal (USA), 7(3), 20-21.
• Warden, C. (1997). Price of progress, TESOL Matters. (February/March), 9
• Warden, C. (1996). Statistical correlation techniques in EFL research. Journal of The Overseas Chinese College of Commerce. V14, 219-227.
• Yao, Y., & Warden, C. (1996). Process writing and computer correction: Happy wedding or shotgun marriage. CALL Electronic Journal, 1(1), 1-1.
• Warden, C. (1996). Development and application of software for improving feedback while decreasing teacher burden in english writing classes, Papers from The Eleventh Conference on English Teaching and Learning In the Republic of China, Taipei: The Crane Publishing, pp. 327-356.
• Warden, C. (1995). Expert system's impact on students' writing errors in taiwan EFL business writing classes, CÆLL (Computer Assisted English Language Learning) Journal (USA), 6(2), 22-29.
• Warden, C., & Chen, J. (1995). Improving feedback while decreasing teacher burden in ROC ESL business English writing classes. Explorations in English for professional communications, 125-137.
• Warden, C. (1995). Coping with 500 EFL writing students in Taiwan. TESOL Matters, 5(2), 11.
• Warden, C. (1994). Expert system's influence on students' attitudes in ESL business writing classes. Feng-Chia University Research Journal, V27, 21-32.
• Warden, C. (1994). Application of modern software development tools in the creation of an expert system for automated correction of errors in R.O.C. business english writing classes. Journal of The Overseas Chinese College of Commerce, V12, 141-189.
• Warden, C. (1993). Business English in the academic setting. Journal of The Overseas Chinese College of Commerce, V11, 115-145.

Conference Presentations:

• Clyde A. Warden, Judy F. Chen. (2024/11), Scaffolding's Impact on Omline Role-Playing Education, International Conference on Distance Teaching and Learning (ICDTL-24), 日本福岡.
• Judy Chen, *Clyde Warden and Wan-Hsuan Yen. (2023/08), Evaluating E-Recruitment Interface Attributes, ICITL 2023 International Conference of Innovative Technologies and Learning, 葡萄牙里斯本.
• Clyde Warden, Judy Chen and James Stanworth. (2023/08), Exploring social network use in the e-learning classroom, ICITL 2023 International Conference of Innovative Technologies and Learning, 葡萄牙里斯本, 本人為Session Chair.
• Clyde Warden, Judy Chen, Wan-Hsuan Yen and James O. Stanworth. (2022/08), Emotional Responses of Novice Online Learners towards Online Learning during the COVID-19 Pandemic Period, ICITL 2022 International Conference of Innovative Technologies and Learning, 網路研討會,本人為Session Chair.
• 陳富美、渥頓、顏萬軒(2022/06), 大規模開放線上問題導向學習課程之設計-以國際商務談判課程為例,2022 第三屆商管教育研討會,網路研討會. (論文榮獲2022第三屆商業教育與管理研討會「最佳論文獎」)
• 陳富美、渥頓、顏萬軒(2022/05), 碩士學歷者對e-徵才介面屬性片號之聯合分析,2022 工程、技術及STEM教育研討會,網路研討會
• Chen, J. F., Warden, C. A. & Liou, J. W. (2021/11), Effects of E-recruitment Interface Attributes on the Attractiveness of Taiwanese_ Job Seekers, 2021 International Conference of Innovative Technologies and Learning, 網路研討會,本人為Session Chair.
• Clyde Warden, Judy Chen, (2020/11), Effects of AI Scaffolding on ZPD in MOOC Instructional RPGs, International Conference of Innovative Technologies and Learning (ICITL’20), 網路研討會,本人為Session Chair.
• Judy Chen, Clyde Warden, (2020/11), Required English Communication Skill Levels of Mechanical Engineers at the Workplace in Taiwan, International Conference of Innovative Technologies and Learning (ICITL’20), 網路研討會  
• Clyde Warden,  (2020/11), Best Practices for Synchronous Learning Based on Action Research, 2020 OEG  CONFERENCE SUBMIT A PROPOSAL, 全球線上網路會議
• Judy F. Chen, Clyde A. Warden, (2019/12), Application of Artificial Intelligence to the Small Open Online English Abstract Writing Course, 2019 International Conference of Innovative Technologies and Learning, 挪威
• 王瑞、黃進忠、陳富美、潘雅玲，(2019/5)，情緒影響學習之教學初探，2019第八屆工程、技術與科技教育學術研討會，臺灣臺北
• 陳富美、王瑞、渥頓、黃進忠、潘雅玲，(2019/5)，磨課師教材製作軟體之使用者體驗研究—以Windows Movie Maker 為例，2019 第八屆台灣工程、技術與科技教育學術研討會，臺灣臺北
• Clyde A. Warden, Judy F. Chen, (2018/8), Influence of Gaming Experience on Feeling of Presence in Virtual World Classrooms, 2018 International Conference of Innovative Technologies and Learning 國際研討會, August 27-30, Portoroz, Slovenia, 2018.
• Clyde A. Warden, Judy F. Chen, (2018/7), Development of Optimal Virtual Learning Platforms for Different Genders and Gaming Experienced Learners, International Conference on Management, Economics & Social Science – ICMESS, July 18-19, 美國洛杉機,2018.
• Judy F. Chen, Clyde A. Warden, Hsiu Ju Lin, (2017/9), Efficacies of 3D Immersive Virtual World Classrooms, 2nd International Symposium on Emerging Technologies for Education (SETE2017), 南非共和國開普敦, 後續收錄於 Springer 專書論文(ISBN 978-3-319-71083-9). https://link.springer.com/chapter/10.1007/978-3-319-71084-6_6
• Chen, J., Warden, C., & Chou,Y., (2017/7), Online Training of Business Report Writing Skill: The Case of Taiwanese Employees, Los Angeles International Business and Social Science Research Conference 2017, Los Angeles, U.S.A.
• Warden, C., & Chen, J., (2016/7), Leveling Up: Are Non-gamers and Women Disadvantaged in a Virtual World Classroom?, ISESS -Summer 2016會議, (2016/7/12~2016/7/14)_ 日本京都.
• Warden, C., Consumer Psychology Virtual World Simulator with Eye-Tracking: Instrument Development, 2015 International Conference on Management and Service Science (MASS2015), 中國上海市.
• 陳富美、渥頓、蔡明龍，(2015/5)，英文課程設計之相對映於科技相關職位的需求，2015第四屆工程與科技教育學術研討會，國立台灣大學農業陳列館.
• Chen, J. & Warden C., (2014/12), Employment of Cloud Teaching to Help Students Develop Technical Report Writing Competency, 2014 Annual Conference of the Australasian Association for Engineering Education (AAEE2014), New Zealand.
• Warden, C., Stanworth, J., & Chen, J., (2013/12), Hypermarkets and Chinese consumer culture misalignment, MRS AWARDS 2013, UK.
• Chen, J., & Warden C., (2013/7), Consumer Psychological Values toward coffee Consumption in a Tea Culture Setting, BAI 2013 International Conference on Business and Information (BAI 2013), Bali, Indonesia.
• Warden, C., & Chen, J., (2013/7), International hypermarkets and market misalignment in Taiwan & China, BAI 2013 International Conference on Business and Information (BAI 2013), Indonesia,

Best conference paper award.

• Warden C. & Chen, J., (2013/6), Teacher Efficacy in Adopting Immersive 3D Virtual Teaching Environments for International Hospitality Training, The Asian Conference on the Social Sciences 2013 (ACSS 2013), OSAKA.
• Warden, A., Warden, C., Wang, R., Lin, H., & Chen, J., (2012/10), Application of 3D Simulated Spaces in Engineering Education, 2012 The 5th Asia－Pacific Conference on Engineering & Technology Education (APCETE), Taipei, Taiwan.
• Warden C. & Chen, J., (2012/4), Mismatch of Market Positioning and Indigenous Culture, 2012 Intellectbase International Consortium Academic Conference, San Antonia, U.S.A.
• Chen, J. & Warden, C., (2012/4), The Private Self in a Collective Culture of Consumption, Intellectbase International Consortium Academic Conference, San Antonia, U.S.A.
• Warden, C., (2011/10), Level of Abstraction and Feelings of Presence in Virtual Educational Spaces, Dialogues between Humanity and Technology with Multi-Media as a Base. 崑大五院研討會議程, Tainan, Taiwan.
• Chen, J. & Warden C., (2011/6), Business Training in Virtual Space: The Influence of Abstraction Level on Feelings of Presence, The Asian Conference on the Social Sciences (ACSS 2011). June 1-5, Osaka, Japan.
• Warden, C. & Chen, J. F., (2011/6), Cybernomad Behavior in a Virtual Social Space, The Asian Conference on the Social Sciences (ACSS 2011), Osaka, Japan.
• Chen, J. & Warden C., (2011/5), Level of Abstraction and Feelings of Presence in Virtual Business English Space, 2011 International Conference Management Learning and Business Technology Education, Kaohsiung, Taiwan.
• Warden, C., & Chen, J. F.,(2010/7), Expectation Frames for Traditional Chinese Medicine and Western Medicine Treatments, The XX ACME International Conference of Pacific Rim management, Macau, China.
• Chen, J. & Warden C., (2010/7), Workplace English Skills Requirements for Management Information System College Graduates, The XX ACME International Conference of Pacific Rim management, Macau, China.
• Warden,C., (2010), Shopper Behavior and How Demo Influences Purchase Decision Making, Proctor & Gamble Demo Day Meeting.
• Warden, C., (2009/9), Deep Psychological Value Research in a Chinese Context, 2009 Annual Innovation Summit, Shanghai, China.
• Warden, C. & Stanworth, J., (2009/8), Non-Western Retail Values in Chinese Cultural Retail Service Settings, 19th International Conference on Pacific Rim Management, San Francisco.
• Chen, J., Warden, C., & Lee, A., (2009/7), Subjective Intercultural Variations among Chinese Negotiators, 19th International Conference on Pacific Rim Management, San Francisco 此篇論文榮獲此次研討會之Best Paper Award.
• Warden, C. & Chen, J., (2008/3), Culturally Specific Chinese Retailing Psychological Values: The Case of Renao, Global Marketing Conference, Shanghai Jiao Tong University, Shanghai, PRC.
• Stanworth, J., Huang, S., & Warden, C., (2008/3), Service Myopia? Chinese Customer Centric Benefits in Hypermarkets, Global Marketing Conference, Shanghai Jiao Tong University, Shanghai, PRC.
• Warden, C. & Chen, J., (2008), Chinese Cultural Influences on Retail Channel Selection, INFORMS Marketing Science Conference, Washington, DC, USA.
• Chen, J., Warden, C., & Chen, J., (2008), High Tech & High Tradition: Chinese Cultural Influences on Poultry Channel Switching, 2008國際企業經營管理學術與實務國際研討會, Taichung, Taiwan.
• Warden, C. and Lin, T. C., (2007), Chinese Consumer Psychological Perspectives of Popular Retailer Gormats: A Grounded Theory Study, INFORMS Marketing Science Conference, Singapore Management University, Singapore.
• Warden, C., and Wang H.J., (2007), Construction and study of consumer behavior in a virtual social space with increasing levels of commercial presence, INFORMS Marketing Science Conference, Singapore Management University, Singapore.
• Chen, J., & Warden, C., (2007), Counter mainstream Chinese retailing psychology, INFORMS Marketing Science Conference, Singapore Management University, Singapore.
• Stanworth, J., Warden, C., and Huang, C. T., (2007), Differentiation through service: The Chinese customer perspective, INFORMS Marketing Science Conference, Singapore Management University, Singapore.
• Warden C. and Chen, J., (2007), Market Potential and Marketing strategy of Domestic Coffees: A Preliminary Research, 第五屆管理學術研討會, Taichung, Taiwan.
• Warden C. and Chen, J., (2007), 國產咖啡市場潛力及行銷策略之研究, 2007第二屆管理學術與實務研討會, Taichung, Taiwan.
• Chen, J. and Warden, C., (2006), Chinese culture influence on sustaining traditional wet market shopping channels, The XVI ACME International Conference on Pacific Rim Management, Honolulu, Hawaii, U.S.A.
• Warden, C. and Chen, J. F., (2006), Factors influencing expectations of medical: Traditional Chinese versus Western medicine, INFORMS Marketing Science Conference, Katz Business School, University of Pittsburgh, Pittsburgh, U.S.A.
• Warden, C., Tsai, D., and Wu, W., (2004), Vital interface components’ relative importance in online shopping tasks, International Academy of E-Business 4th Annual Conference, Atlantic City, NJ, U.S.A.
• Warden, C., (2001), Analysis of ESP use in Chinese corporate Websites: Description and application, Penn TESOL-East, Temple University, U.S.A.
• Warden, C., Chen, J., and Lin, H. J., (2000), Existence of integrative motivation in an Asian EFL setting, Quality Language Teaching Through Innovation Conference, Hong Kong University of Science and Technology (Language Centre) and Tsinghua University, Beijing.
• Warden, C. and Chen, J., (2000), Study of English learning motivations of technological and vocational students, Conference on Technical and Vocational Education of Two Sides of the Taiwan Strait, National Taipei University of Technology, Taiwan.
• Warden, C. and Chen, J., (2000), Web consumers' evaluation of the vital components in ecommerce, The Sixth Asia Pacific Management Conference, National Cheng Kung University, Taiwan.

Book Contributions:

• Chen, J. F., Warden, C. A., & Lin, H. J. (2017, September). Efficacies of 3D Immersive Virtual World Classrooms. In International Symposium on Emerging Technologies for Education (pp. 45-48). Springer, Cham. ISBN 978-3-319-71083-9

Tien-Chi Huang · Rynson Lau, Yueh-Min Huang , Marc Spaniol., Chun-Hung Yuen (Eds.)

Book Publications:

• Warden, C. & Chen, J, (2012/11), Quick Tourism in English for Business & Personal Tourism eBook, ISBN- 0-9799042-3-4
• Warden, C. & Chen, J, (2012/9), The Handbook of Quick Business Letters (4th edition), ISBN- 978-0-9799042-4-0
• Warden, C. & Chen, J, (2010), Quick Negotiations in English, ISBN- 0-9799042-1-8
• Warden, C. & Chen, J, (2005), Quick Presentations in English, USBN- 9868102502