Tommy Marquardt
Media Contact List:
Media Pitch:
To: Kevin Sweeney, Sports Illustrated
Subject: Exclusive: Adidas x Oumar Ballo Signature Shoe Launch
Hi Kevin,
The Adidas team admires your college basketball coverage, and your recent profile of Tennessee’s Chaz Lanier really stood out to us as strong storytelling in the world of college hoops. This article as well as your consistent body of work at Sports Illustrated led us to want to offer you an exclusive look at our groundbreaking NIL partnership with Indiana’s Oumar Ballo.
Ballo is making history as the first active college athlete to land a signature shoe deal, redefining what’s possible in the NIL era. This partnership not only highlights his dominance on the court but also taps into the passion of Indiana Hoosier fans, creating a moment that blends performance, culture and brand innovation.
To give you deeper insight, I’d love to arrange an exclusive interview with Ballo and Jim Murphy, Adidas’s senior director of NCAA sports marketing, who can discuss the inspiration behind the shoe’s design and what this means for Adidas’s future in NIL. You’d also get early access to details about the launch.
Would you be available to meet during the Big Ten Tournament at Gainbridge Fieldhouse in Indianapolis between March 13-16? Let me know if you're interested; you can reach me at tommy.marquardt19@gmail.com or 224-412-2316.
Looking forward to hearing your thoughts!
Best,
Tommy Marquardt
PR Team, Adidas