Daniela Silva Riera
Art Director & Graphic Designer

646-229-2131 • danielasilvariera@gmail.com • Denver, CO 80203

www.danielasilvariera.com

PROFESSIONAL SUMMARY

• Art Director and Graphic Designer with 10 years of hands-on agency and in-house experience in fast-paced environments.
• Diverse background in B2B and Consumer Events and Experiential Marketing, Corporate/Internal Communications, Advertising, Public Relations, and Marketing.
• Leadership and management experience, overseeing a team of in-house designers, rotating freelancers, and collaborating across agency teams (Sales, Marketing, Strategy, and Operations/Project Management)

SKILLS

Areas of Expertise
Branding & Identity Systems, Presentation and Pitch Decks Design, Social Media Marketing, Video Production, Storyboard Design, Concept Development, Web Design, Email Marketing, Infographics, Marketing Collateral (Digital and Print), Editorial Design.

Tools
Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, Acrobat), Figma, Canva, Powerpoint, Keynote, Wix, Hubspot, Mailchimp, WordPress, Basecamp, Soho, Slab, Asana

Languages
Fluent in Spanish, English, and French

EXPERIENCE

Art Director at Communications Strategy Group, 01/2021- Present

Senior Graphic Designer at Communications Strategy Group, 11/2019 - 01/2021

• Developed, managed, and updated internal design processes by creating templates, workflows, formal documentation, and educational content for brand and marketing projects that improved turnaround and empowered collaboration across agency teams.
• Researched and implemented new design trends, technologies, and resources to streamline processes, such as Boords for storyboarding or Tango for documenting internal processes.
• Led, mentored, and critiqued a team of in-house creatives and a rotating team of partner  freelance designers, animators, and videographers, using a project management platform (Asana) to keep track of workloads, timelines and milestones.
• Strategized and advocated on behalf of the creative team during all stages of the project, including scoping calculators, developing creative briefs, and establishing and meeting timelines.
• Defined, implemented, and enforced the consistent use of the CSG brand across all internal and client-facing materials, including social media posts, pitch decks, onboarding documents, and case study video templates.
• Collaborated with external partners (agencies or client’s internal marketing team) to strategize and execute brand refresh and creative integrated campaigns
• Successfully interpreted ambiguous, or unclear directions to surprise and delight our clients with creative and effective problem-solving.

Art Director & Graphic Designer at Flimp Communications, 05/2018 - 11/2019

• Developed robust design systems, style guidelines, and best practices documents and storyboards to optimize and accelerate the mass production of animated explainer videos.
• Freshened and unified the Flimp Branding by designing and enforcing clear brand guidelines and implementing those across all existing and new marketing collateral.
• Designed digital and print marketing, sales, and human resources collateral for internal as well as external employee communications, including but not limited to interactive brochures, landing pages, proposal presentations, and training videos.
• Helped design the prototype for Benefit Choice, a SaaS product to help employees pick their benefits.

Art Director & Graphic Designer at Broadstreet, 09/2014 - 08/2017

• Led the art + design department in the creative development of B2B events, experiential marketing activations, training/workshop materials, corporate communication materials, scenic design, video production, presentation decks, and pitch decks for clients in a variety of industries (pharmaceutical, food & beverage, media networks, retail, technology...)
• Designed, updated, and managed all internal graphic resources, social media posts, and print and digital marketing collateral to promote and develop Broadstreet as a brand.
• Supervised teams of freelance graphic designers, motion graphic artists, and video editors.

EDUCATION

Bachelor of Arts (BA), Graphic Design, 2013, New York Institute of Technology

AWARDS/RECOGNITIONS

• Stevie Awards Gold - Best Internal Recognition/Motivational Event - Global Pharma Company Opening Experience -  May 2017
• Hermes Awards Gold - Best Internal Communication Campaign - FUSE Roadshow AD Sales Deck - Mar 2016

 VOLUNTEER WORK

• The Design Kids, 01/2019 - 12/2019
  Hosted a monthly meetup we call #TDKTuesdays. They are free events designed for students/graduates to take their first steps towards ‘networking’ and exploring the creative scene in Denver, bridging the gap between emerging designers and professionals.
• Animal Rescue of The Rockies, 08/2017 - Present
  Social media, email marketing, and print collateral.
• Graphic Design Volunteer - SOS Venezuela, 08/2019 - Present
  Designed social media posts, flyers, infographics, and other media promoting events and donation collections.