Template for ideas

Article Development


Read websites, articles, fanzones, Daily Mail (!) celebrity gossip, features, newspapers, tweets, social media links.

Key topics for discussion?

What is currently trending, in the music news for your genre/artists? Ideas to include?

New album, scandal, new original music, fashion, love life, secret affairs, influences.  

Key Terms/Language?

Semantic field of your genre.

What phrases/slang/genre specific terms might you use to attract your target audience?

Groovy, groovin’, cool cat, jivin’, togs, funky

Key Questions?

Remember to ask ‘open questions’, although closed ones can serve a purpose too.

What drew you to Disco to start with?

Who are your influences?

How did you come to make this single?

Tell us about your favourite look.

What do your family and friends think of your latest success?

So what’s the next step?

Uses and Pleasures? (Blumler and Katz)

Will your audience be satisfied?  Personal Identity, Social Interaction, Entertainment, Education?

I think that my audience will like the article, the vocabulary used is trendy and familiar to the teenage generation yet there is some new vocabulary that I think will become a new trend. Marmalade shows her love of interaction with the audience which makes her seem more friendly and approachable and the article will therefore become more appealing to my target audience. Marmalade gives the impression that she is equal to her audience and doesn’t portray herself as superior or aloof despite her success.


Check your @ word count availability first.


Introduce the issue - sum up, precis what the reader is likely to learn from the article.

Headline and Standfirst.

Background - Context

The article is likely to outline a brief past history of the person or event which the article concerns, so that readers are fully aware of the necessary facts and reason why the article has been written and what has led to the current state of affairs.

Paragraph 1.

With a brand new single that’s broken into the Top 20 charting at number 18, singer Marmalade, aged 19, is the new face of disco. With remakes of 1970s movies, a retro vibe on the catwalks and Marmalade’s new single played in the background, Disco is hitting the dance floor once more and is cooler than ever. Marguerite Duerden gets the skinny on the coolest cat in town when she met up with Marmalade in her recording studio in Soho.

Discussion, Q and A or interview.

The article is likely to return to the present-day situation at this point, discussing and giving different viewpoints of the person or event, with details and examples and quotations, and making comparisons with the past or with similar topics. Though the writer’s own viewpoint maybe inferred, alternative views must be given equal weight and other voices heard.  

Paragraph 2 - 5.

What drew you to Disco to start with? Who are your influences?

My Dad was always jivin’ to Earth, Wind and Fire while he was washing up which drew me in, but it was when I first heard the Bee Gees that I was hooked and the love affair between me and Disco started. I haven't stopped singing into my hairbrush since.

How did you come to make this single?

Well I was busking as usual in the London Underground, and I was scouted by an exec from my record label (Super Fly Guy), the put me in the studio the next week and I’ve never looked back.

Tell us about your favourite look.

This is my interpretation of the cool togs of the 70s without the clashing colours and shiny satin. I love an eclectic mix of my favourite disco ball dress inspired by Donna Summer, an elegant berry coloured jacket with a matching belt and lipstick with a modern twist such as my nose ring, high ponytail, winged eyeliner and no glitter overload on my face. Although I love statement earrings, I haven't gone overboard with necklaces and bracelets as well, I think it’s a lot more modern to have pale nails as a contrast to my funky wedged shoes.  

What do your family and friends think of your latest success?

They really dig it. My Dad is at every single show and my best friend says I haven't changed. I think it’s totally groovy’.

Prediction - Future?

At this point the article may deal with the future developments or predicted outcome of the present situation, e.g. that a person will go on to become even more famous and successful, or that a current predicament will become worse if nothing is done about it.

Paragraph 4.

So what’s the next step?

I’m in the studio working on my album ‘Dig It!’ and there is talk of a tour next year, which would be totally rad! I’ve done a few gigs, and I really dig meeting the fans.


The article needs a neat conclusion, which may be an ironic reference or humorous comment, or an evaluation of the different viewpoints, or a reference back to the beginning of the article, or a quotation.

Paragraph 5.

While things are looking really mega for this disco dancing queen we can’t wait to see what she does next and we’ll catch you on the flip side!

Now Draft your article together and lay it out on the DPS so that you can see if the word count is appropriate, if it fits and how it looks on the page.