Request for Proposals:

Comprehensive Mobile Constituent Relationship Management System

Project Overview

As mobile organizing becomes increasingly central to MoveOn’s ability to have impact, our Mobile Team seeks to hire a firm to provide a comprehensive mobile constituent relationship management system.

As we move into the second half of Trump’s first and hopefully only term, your mobile CRM will support our ongoing resistance to Trump and Republicans’ attacks on so many communities and our democracy as a whole. MoveOn members’ use of your mobile CRM will also help to build power for the progressive movement, building on the success of recent mass mobilizations, as well as November’s blue wave. Ultimately, our use of your mobile CRM will help advance our vision of a post-Trump America in which white supremacy, patriarchy, and all forms of bigotry and greed are retreating, corporations and the billionaire class have lost their stranglehold on Washington, and core progressive values such as equality, sustainability, justice, and love increasingly guide our society’s choices.

More specifically, we will use your platform to organize millions of MoveOn members to take action via text and SMS as part of campaigns ranging from passing the Dream Act to ending the war in Yemen to building support for Medicare for All.

Mobile organizing has become an increasingly important mechanism for MoveOn to organize activists and mobilize them to attend events, make phone calls to advocacy campaign targets, chip in funding for our campaigns, and take other actions. Your mobile CRM will be a crucial part of our Mobile Team’s ability to conduct this work.

In our external campaigning as well as our internal work together as a team, we seek to advance core values of equity and inclusion, including a commitment to identifying and uprooting unjust oppression. We know social identities including race, gender, immigration status, gender identity, religion, sexual orientation, age, ability, and more can show up in organizations and the movement in ways that provide unfair advantages to some while unfairly disadvantaging others. We will expect that to the extent you are interacting with our team, you will partner with us in supporting equity and opposing oppression.

MoveOn’s Background

MoveOn is the largest independent progressive advocacy group in the United States. MoveOn is where millions mobilize for a better society—one in which everyone can thrive.

Whether it's supporting a candidate, passing legislation, or changing our national culture, MoveOn members are committed to an inclusive and progressive future. We envision a world marked by equality, sustainability, justice, and love. And we mobilize together to achieve it.

Over the past 20 years, MoveOn members have been part of game-changing victories and have worked together to play a leading role in ending the war in Iraq, passing landmark legislation such as health care reform, and advancing the cause of economic fairness. Since the 2016 election, we have formed a pillar of the resistance to Donald Trump. MoveOn Political Action’s 2018 “Resist & Win” election work led to hundreds of thousands of additional votes for Democratic candidates nationwide.

We should note that, within this project, you will do work for both MoveOn Civic Action and MoveOn Political Action, a 501(c)(4) and federal political action committee, respectively. Your proposal will be for both entities, and you may be asked, at MoveOn’s discretion, to enter a separate contract with each entity or to divide any fixed fee between them and allocate per-message charges based on actual usage by each entity.

Project Goals and Deliverables

We seek a vendor who can provide a comprehensive mobile constituent relationship management system, including the following:

Contract Timeline

The contract will likely run from April 1, 2019, through December 31, 2020.


Competitive proposals will cost $.01/sms or less, $.03/mms or less, and $.10/connected call minute or less.  

Criteria for Selection

Proposal Process & Timeline

We will accept proposals until 9 a.m. ET Monday, March 11.

We plan to follow up to schedule conversations with a portion of the firms submitting proposals and aim to have a decision in the following weeks.

Principal Point of Contact

Submit proposals via email to with the subject line “Mobile CRM.”

What the Proposal Should Include

Most-Favorable Terms

No Obligation to Contract: This request for proposal does not obligate MoveOn to contract for services specified herein.

Rejection of Proposals: MoveOn reserves the right, at its sole discretion, to reject any and all proposals received without penalty and not to issue a contract as a result of this request for proposal.

Nondiscrimination: The vendor will adopt and disseminate a policy that the vendor, in employment, recruitment, selection, compensation, benefits, promotion, demotion, layoff, termination, and all other terms and conditions of employment will not discriminate on the basis of race, color, creed, age, sex, national origin, ethnic identity, physical or mental disability, veteran status, marital status, economic status, religion, sexual orientation, gender identity, or any other legally protected basis.