For Immediate Release


Enhanced 2018-2019 Eagle County Merchant Pass Program Announced

which belongs to individuals

VAIL, Colo. – Sept. xx, 2018 – Vail Resorts, Vail Valley Partnership (VVP), and Vail Chamber & Business Association (VBCA) today announced details of the 2018-2019 Eagle County Merchant Pass program, which is again offering two pass options for qualifying local businesses.

“We are thrilled to offer merchant pass holders access to 19 mountain resorts in the North America, all offering a unique experience,” said Doug Lovell, Vice President and Chief Operating Officer at Vail Mountain.

The Merchant Pass Program includes two options for the Merchant Pass – the Epic Merchant Pass and the Epic Local Merchant Pass. Both passes have expanded access from the original merchant pass program and offer the local community the option to ski and snowboard outside of Colorado. The two passes offer the opportunity to choose between passes with varying access and pricing.

The 2018-2019 Epic Merchant Pass will be offered for $899, and the Epic Local Merchant Pass will be offered for $669. The price of the pass is subject to change with sufficient notice and available for purchase all season.

The Merchant Pass program has been in existence for many years providing a compelling hiring tool for local businesses due to the wide-ranging benefits for employees and, most importantly, unlike other pass products, the pass ownership resides with the business versus an individual and features a one-time transfer for $110 to accommodate employee changes. Unlike the Epic Pass, which is owned by the pass holder and cannot be revoked or transferred by an employer regardless of who paid for it, the passes available through the Merchant Program are owned by the “merchant” or business and in the event that an employee leaves, the pass must be deactivated by the business and may be transferred to another employee. Both Merchant Passes will be restricted Nov. 23-24 and Dec. 26-31, 2018, and Jan. 19 and Feb.16-17, 2019. 

Both passes available through the Merchant Program provide a number of ancillary benefits to employees. Benefit offerings include access to Vail Resorts’ popular ski and snowboard application, EpicMix, six ski-with-a-friend tickets and six buddy lift tickets, summer lift access at Vail and Beaver Creek (excluding bike haul), Adventure Ridge discounts during the winter season, one free ski or snowboard group lesson at Vail or Beaver Creek, Nordic lesson discounts and more. Some restrictions apply for these benefits:

 Qualifying for the Merchant Pass

In order to be eligible for the Merchant Pass program, businesses must first belong to the Vail Chamber & Business Association (VCBA), or Vail Valley Partnership (VVP). Second, businesses must participate in one of the qualifying events or programs offered by the Associations. More information regarding the programs offered can be found online at  Companies must remain in good standing with their Association.   

Additional Merchant Pass Benefits

To obtain a Merchant Pass, businesses must contact their qualified association to determine eligibility. All Merchant Pass information is distributed through the Associations. Vail Merchant Pass sales will begin Nov. 2 at the Lionshead pass office in Vail and Nov. 3 at the Beaver Creek pass office. Vail Mountain is scheduled to open Friday, Nov. 16, 2018 and Beaver Creek Resort is scheduled to open Wednesday, Nov. 21, 2018.

For additional information about the 2018-2019 Vail Resorts Merchant Pass, call (970) SKI-3080 (754-3080), e-mail, or visit For the Vail Valley Partnership call (970) 477-4027 or e-mail, and for the Vail Chamber & Business Association call (970) 477-0075 or email


Media Contacts: 

Sally Gunter, (970) 754-3001,