EXPERIENCE

Concrete Amsterdam, Netherlands —Identity Design & Social Media Intern

FEB 2025 - JUN 2025

Developed brand identity systems, visual frameworks, and pitches for early-stage and international clients.

Conducted target audience and cultural research and informed strategic brand positioning for a new startup.

Contributed to strategic, visual, and conceptual programming for identity and presentation decks.

Led social media content strategy and execution, fostering high engagement through concept-led photography and copy

Designed spatial brand assets with the interior and architecture design teams (such as signage, murals, fabrics, wallpaper, and carpets).

Translated brand systems from the 2nd dimension to the 3rd and vice versa.

Lush Cosmetics, Netherlands —Supervisor and Newsletter Designer

JUN 2023 - JAN 2025

Collaborated closely with marketing and sales teams to align newsletter content with brand strategies and promotional campaigns

Organized in-store training competitions and curated monthly newsletters for my team, to enhance customer engagement, encourage scent knowledge and enthusiasm for all products

Supervised and led a team of 4-12 staff members, onboarding, delegating tasks, and optimizing shop floor operations to deliver personalized customer service consistently.

Provided targeted feedback and coaching that improved staff problem-solving skills and increased Google customer satisfaction scores by 22% in 6 months.

Implemented efficient stock management and creative product displays, leading to a 15% boost in monthly sales and improved customer experience.

Terra Kulture, Nigeria — Brand Communications Manager and Curator

JANUARY 2019 - MAY 2022

Curated 7 successful art exhibitions, targeting Gen Z mini art collectors, and introducing 20+ emerging Nigerian artists from varying mediums, which increased gallery foot traffic by 33% and created a new target group for the gallery and the company.

Designed and published the gallery's creative & communication strategies, which increased engagement rates by 37% and grew the company's Instagram following by 5,000 within 1 year.

Launched the gallery's first online exhibition during COVID-19 in 2020, called Color in Light, enabling 5 young Nigerian multi-disciplinary artists to generate over $10,000 in sales despite economic challenges.

Created and managed ‘Art Monthly’ during COVID-19, a 6-month open application newsletter exhibition that showcased 10 new artworks weekly for our client list, and provided exposure for over 50 artists, which generated a 27% increase in gallery sales.

Developed and published company newsletters, press releases, and print products to ensure consistent branding and external communication with a global client list of 2,000+ art collectors. This supported ongoing engagement and drove sales during the pandemic.

Established performance-driven KPIs for business development initiatives, which led to a 22% improvement in revenue streams for the restaurant, bookstore, and gallery within the first year.

Built proposals and represented the company at Mastercard conferences and client meetings to drive new sponsorship opportunities for the company's theatre, academy, and tour initiatives

KEY SKILLS

Art Direction
Brand Strategy
Brand Architecture
Content Strategy
Copywriting
Conceptual Programming
Creative & Cultural Strategy
Marketing & Communications
Pitching & Strategic Storytelling
Semiotic & Narrative Analysis
Worldbuilding