Content Eleven FAQs

Table of Contents

 

All Users

Buyers (brands, agencies, art buyers)

Sellers (photographers, videographers and audio producers)

Dispute Resolution Process

 

All Users

 

 

Buyers

Brands, publishers, art buyers

 

 

Sellers

Photographers, videographers and audio producers

 

Dispute Resolution Process

 

What is Content Eleven?

Content Eleven is a platform where content buyers such as agencies, brands and producers buy fresh original content directly from great content sellers such as photographers, videographers and audio producers.

Buyers write a brief and Sellers can submit work to the brief. Sellers can submit content for instant purchase “Buy Now" or put in an “Offer” to capture new content. An offer is basically a quote to produce the content.

For sellers, it’s safe and free, no subscription or commission. They keep 100% of the sale price they set.

For Buyers what’s cool is all 3 media types of content comes to them, saving a lot of time.

Buyers and sellers can message each other and negotiate their own terms and price and we make sure sellers get paid fast.

What is the Content Eleven Journey?
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What is a brief?

A brief is a set of requirements that tell content creators what sort of content you want.  They include things like: Budget, Content type, quality, Location, etc. This is the bedrock of the Content Eleven site and the only way for buyers to buy content through a brief.

What is an “Offer”?

This is when a seller has made an ‘Offer’ to go out and capture unique content that matches a buyer’s brief. For example, a buyer may ask for something really specific that won’t have been captured before.

E.g A buyer might write: 

“I’m looking for photographs and video of men wearing sportswear pushing a pram round a UK park...” 

That image doesn’t exist on stock libraries, (have a look for yourselves, it really doesn’t), but it’s quite easy to capture so a few sellers may respond to the buyer’s brief and make an ‘Offer’ to produce this content.

What are the different types of licences?

Standard,

Royalty Free Licence

Bespoke,

Rights Managed Licence

Licence Feature

Option 1

Unlimited

Option 2

Unlimited

Option 3

Unlimited

Usage

Input one use

Input one use

Input multiple uses

Territory

Worldwide

Worldwide

User enters countries that are excluded from the licence.

E.g Worldwide, Excluding: USA, Japan, Australia

Term

Perpetually (forever)

1 year

5 years

Perpetually (forever)

Commercial/Advertising

No

No

Yes

Exclusivity

No

No

Yes

Rights explained?

Rights are the expression of a personality or building in the public domain. The provision of image, video or audio rights in law enables the definition, value, commercial exploitation and protection of content rights associated with a person or building. These form of rights are of particular interest to sporting stars and major show business names (dead or alive).

What are model and property releases?

A model release or property release is a signed document stating that permission has been given for an image, audio or video clip containing people or property to be used sold commercially.

Watermarks?

A watermark is when we  put a very light version of the Content Eleven logo over an image or video. It is used to prevent copywriting, infringements.

What are keyword tags?

Keyword tags are keywords or phrases that describe the content. You can add as many keywords Tags as you wish! Some examples are as follows: • House, car, furry, black, red London, dogs, bikers, sports, tattoos, pets, animals, drinking, party, graffitee, owned, dinner, university, builder's tea. Tags help users find content which have something in common or share a particular theme, so the better you can tag content the more accurate and visible your content will be throughout the site!

Buyers

Agencies, brands, publishers, art buyers

Why is Content Eleven good for content buyers?

No more trawling through stock libraries for approximations of your needs we concentrate on giving our buyers exactly the images, video and audio they require, simply, quickly and all in one place. So sign up and start writing briefs, viewing submissions, buying perfect content and hiring content creators.

How much does it cost buyers?

For buyers it costs nothing to sign up, nothing to write a brief and nothing to view your submissions or negotiate a price with a seller. You only pay for the content you want or when you accept an “offer” to create the content, but you pick the budget and you negotiate your price. There is a Content Eleven service charge of 20% per purchase which will be included on ‘Buy Now’ options, and will be added at invoice stage if you accept an ‘Offer’ from a seller to create unique content.

I’ve just signed up, what next?

Write a brief, look at seller portfolios, review previous briefs and submissions for inspiration.

If you are a seller review briefs, submit work, secure work by putting in an “offer” to a buyer's brief, work on your profile, message buyers directly and get paid.

What is a brief?

A brief is a set of requirements that tell content creators what sort of content you want.  They include things like: Budget, Content type, quality, Location, etc. This is the bedrock of the Content Eleven site and the only way for buyers to buy content through a brief.

How much does Content Eleven Charge?

There is a Content Eleven service charge which is a standard 20% of the sale price set by the seller. This charge may vary for promotional reasons from time to time, but our pricing will always be transparent and clear.

Why do i need to write a brief to buy content?

Content Eleven is not really a library. We believe that online stock libraries, by definition, only give you an approximation of your requirements. This is why we insist on a brief being made to buy content on our site, so sellers match the buyer's requirements exactly.

Why can I not buy content directly from the browse submissions page?

Unlike stock image, video and audio libraries, we concentrate on providing fresh, original, accurate content for buyers every time, instead of close approximations of what buyers want.

How do I write a good brief?

A good brief is a detailed brief that clearly tells the content producers what you require. Remember to include.

Can I see an example of a good brief description?

Yes, here is one we knocked up.

Jimmy 2 Shoes is a new fashion label based in London. Its aimed at the 22-35 year old professional with a fairly large budget to spend on high end clothing.

I havn’t got any submissions yet, what do I do?

Hold on it may take a day or 2 but if you still aren't getting many submissions it could simply be that your budget isn’t high enough.

None of the submissions are what I want, what can I do?

Don’t worry, it might be that there just isn’t the content out there and it’s time to look for an “Offer” from a content creator to create fresh now content just for you. Their are some great content producers on the site that can create exactly the content you need.

I have received offers to create content for my brief, what next?

The buyer can choose which offer they like the best, based on the seller's experience level, portfolio, location and of course price.

They can also negotiate a better deal directly with the seller through our messaging system. The seller can edit the price of their offer to the agreed price. The buyer can accept as many offers as they like but only one from each seller.

I’ve paid for an offer what next?

Once an offer has been accepted and a buyer has paid for the content the offer will be “In Progress”. The seller will be notified that they are now hired and can go and capture the content.

The seller has submitted work for review, what next?

Once the seller has submitted the work you move to the “In-review” stage of the offer process. The buyer can review lower quality watermarked versions of the content and if they meet the agreed terms they can “Approve all items” and the content will automatically be available for download.

I’m not happy with an ‘Offer’ that has been submitted, what next?

If a seller hasn’t met the brief and a buyer is unhappy there is a “request changes” system. This will open a direct messaging log where the buyer can ask the seller to make changes to more clearly match their original brief and the seller’s offer. The seller can then make the changes and resubmit for review.

I’m still not happy with what has been submitted even after the ‘request changes’ dialogue has been opened?

If a buyer and seller can’t agree on changes then the only option is to enter into the dispute resolution process. See dispute resolution diagram in the FAQs.

What are my favorites?

“My Favorites” are sellers that you think are great. Everytime you interact with a seller you will see a heart symbol. If you click on the heart symbol that seller will go into your favorites and you will be able to invite them to submit content to a brief or a private brief. The seller is emailed and told that they have been selected as a favorite. It’s a great way to get good submissions quicker.

How do i invite content creators (Sellers) to a brief?

To invite content creators (Sellers) to your brief the best place to get started is to click on "BROWSE SUBMISSIONS" and Like some sellers. Then click the invite sellers button in the submissions page.

What is a private brief?

It’s a brief that neither sellers nor buyers can see unless they are invited to. Private briefs will also not appear in the “BROWSE BRIEFS” area of the site.

Why would I want to write a private brief?

If you have sensitive content, you can choose a private brief. This is useful if you don’t

your competitors to know what content you are looking for but remember the only way you can get sellers to submit to your private brief is through inviting them.

Sellers

Content Creators

Why is Content Eleven good for content sellers?

For sellers it’s safe and free – you keep 100% of the sale price you set and we don’t get involved in the pricing of the content. Buyers and sellers can negotiate their own price and we make sure everyone gets paid in full within 10 working days.  So sign up and start selling your work directly and get paid quickly and safely.

How much does it cost sellers?

Nothing. Really nothing. Nothing to sign up, nothing to submit work, nothing for portfolio space or licences and nothing to hold your money while you capture content for buyers so it’s really safe too. We only charge the buyer and only when they buy or commission content.

I’ve just signed up, what next?

Review briefs, submit work, secure work by putting in an “offer” to a buyer's brief, work on your profile, message buyers directly and get paid.

Can I immediately start submitting content on Content Eleven?

Yes, once you have registered as a seller. Start looking for briefs that suit your skill level, location and price and start submitting work, and get paid.

Is my Portfolio important?

A portfolio reflects your creativity and showcases your work to the potential clients. It serves as a true example of what you are capable of and what abilities you have to offer.

What type of Content can I sell?

You can sell any digital image,video or audio content you like on our site, although there are a few format restrictions. You must own all the content, have all the necessary model and property releases and all the legal rights to sell the content.

What types of content can I submit to a brief?

Any images, videos or audio files can all be submitted, but only if the buyer has requested them in their brief. I.e If a brief asks for video content you won’t be able to upload photos for submission. Make sure you read and understand the Content Eleven terms and conditions and that you are sure you have all the legal rights to sell your content.

Can I upload Content sold elsewhere?

Yes, but only if you have the correct legal rights. So as long as you don’t sell the content exclusively then you can sell it as many times as someone will buy it. But If you have a contract with another company that restricts you selling the content with us then you obviously you can’t. Always check your documents and always be sure about your rights, you really can’t make mistakes regarding licensing.

What is the minimum size / quality of content i can upload?

There is no minimum size or quality of your content, although low quality content will probably not get bought so don’t waste your time uploading low quality content unless the buyer has specifically asked for it.

What price should I set for my content?

It really depends on you, the effort and cost you put into creating the content and the market. Because sellers can pick their own price and buyers set their budget a natural price will become apparent. But as a really rough guide, work out your rough day rate (how much would you get paid a day on average, if you made content for a large company) then work out how much raw content you could make in a day, including initial editing, framing and grading then divide by this number and that should give you a good starting price. E.g £350/5 = £70ish. But remember at Content Eleven the market rules.

What are Public Submissions?

Public submissions are content that can be viewed by all users of the Content Eleven site and are displayed in the Browse Submissions page. It's a great way to show off your work and to attract new buyers. You can to choose to make your work private (only viewable to the buyer of the brief you submitted to) by selecting “No” when submitting work to a brief but this will limit your exposure to new buyers and is not recommended.

How do I get paid?

If you submit work to a brief for “Buy now” and a buyer buys your content then you get paid within 10 working days. If your offer gets accepted by a buyer and you are hired to create, Content Eleven take payment from the buyer and holds the money until you create the content, upload it to the site and the buyer approves it. At that point you are put in the next payment run and you will be paid within 10 working days.

Why don’t I get paid immediately?

Content Eleven future aim will be to pay their sellers immediately instead of the current 10 working days, but because this is new start up business we will initially have limited manpower. Time is needed to give us a buffer to check that all transactions are as agreed, as soon as we can move faster we will.

What are expert levels?

Expert levels help buyers choose what sellers are right for their briefs. They are the estimated professional level at which the seller operates. They are calculated by a seller’s past professional experience and can change based on a sellers activity on the Content Eleven site.

What does my rating level, how was it chosen and how do I move up?

Your rating is your professional ability level. It helps buyers sort through their submissions and helps them see that the prices the seller sets are the right market rate for their ability. You can see your rating in your Profile preview. If you are liked often by buyers or by selling content on our site you can move up to the next level.

The Brief is asking for a pro expert level but i’m not a pro can I still submit work to the brief?

The short answer is, not really. This is because the buyer has specifically asked for professionals only and they can see your expert level when you submit, so it’s lightly that you will just frustrate the buyer with your content. But if you honestly feel your content is good enough to pass as professional standard and very importantly it is of sufficient professional quality (i.e not shot on a smartphone) then give it a go.

Can I submit the same content to multiple briefs?

Yes, but only if you have the right legal rights. So as long as you don’t sell the content exclusively then you can sell it as many times as someone will buy it. But If you have sold the content as exclusive content on the Content Eleven site or anywhere else or you have a contract with another company that restrict you selling the content with us then you obviously you can’t. Always check your paperwork and always be sure about your rights, you really can’t make mistakes regarding licensing.

My submitted content was bought. What next?

If your content is bought you will receive an email confirming this. You will also see that it has been purchased in your online account as well and you will be able to download your licence(s). You will immediately be put in the next payment run and you will be paid within 2 weeks, so make sure you have entered your account details in your profile so we can pay you.

My submitted content was not selected. What next?

If your content is not selected don’t worry. It can sometimes take a long time for a buyer to get round to purchasing their content. Try also adjusting your price or offer details. Don’t message the buyer and ask them why they haven't selected your content, they won’t like it and it will probably mean your content is definitely not bought.

Do I need model/property releases, where and how do I get those?

The short answer is if your content features a recognisable person, building/property then you probably need a release to sell the content. You can download a generic model release and or property release from our website.

What happens when a buyer accepts an offer?

Once a price has been agreed and the buyer has accepted an offer, the buyer must pay the agreed amount in full (including the Content Eleven fee) before the seller can capture the content. Content Eleven then hold the money whilst the content is being captured. This way we protect both the buyer and seller and make sure what has been agreed is delivered.

I have submitted work for review, what next?

Once the seller has submitted the work you move to the “In-review” stage of the offer process. The buyer can review lower quality watermarked versions of the content and if they meet the agreed terms they can “Approve all items” and the content will automatically be available for download. Content Eleven will then place the seller on their next payment run (max. 10 working days).

What if a buyer still isn’t happy after a ‘request changes’ dialogue has been opened?

If a buyer and seller can’t agree on changes then the only option is to enter into the dispute resolution process. See dispute resolution diagram in the FAQs.

What is an offer?

Sellers can write an offer in response to a brief to capture unique  content for a buyer. Essentially the seller is saying to the buyer:

“I can capture the photos/videos/audio for you, it will cost £** and I will have them ready for you by **/**/**.

How do I Create an offer?

Find a brief that suits you and click on “create a submission”. Then select option 2 “create an offer” and fill out the online form.

How do I write an offer?

  1. Choose a brief to submit to by clicking BROWSE BRIEFS from the top menu bar and selecting a brief from the menu.
  2. Choose option 2 Get Hired. Click on the CREATE A BESPOKE OFFER
  3. Fill in the details about what you are offering from the pop up bar, and click SAVE.
  4. Review the details of your offer and once you are happy click the PUBLISH button.
  5. You can now message the buyer directly or edit your submission. Use this service to adjust your offer and negotiate deals with the buyer.

N.B Once an offer has been accepted by a buyer, sellers can no longer make any changes to that offer. So make sure you can definitely fulfill what you have committed to in your offer.

What does a good offer detail look like?

Try to give as much detail as you can in the least amount of words. This will strengthen the chance of your offer being chosen by the buyer and approved quickly. Some things to consider are:

What happens when a buyer accepts my offer?

Once a price has been agreed and the buyer has accepted an offer, the seller will be notified by email and in the messaging service on the site and online your offer will show “In progress”.

The seller can now go and capture the content and upload it for approval.

It’s going to cost me time and money to capture this content how do I know I’ll get paid?

If a buyer wants to accept an offer from a seller they have to pay Content Eleven upfront. Content Eleven will hold the money while the content is being captured by the seller. This way we protect you and the buyer and make sure what has been agreed is delivered.

I’ve created the content for a brief how do I submit it for review?

  1. Choose Submissions from the top menu
  2. Choose the brief that you have made an offer to capture content for and click on the “view’ button
  3. Now click on the “Upload an asset” button and upload the asset along with some detail about that asset and the licensing options. Then click Save.
  4. Repeat the process until you have uploaded all the content required for the offer.
  5. If you make a mistake or want to upload a different asset you can delete or edit the asset details by hovering over the asset.
  6. When you have all your assets uploaded that you want to submit to the offer then click the “SUBMIT FOR REVIEW BUTTON” and your offer will be sent for review to the buyer.

N.B WARNING! Once you hit the “SUBMIT FOR REVIEW” button you will not be able to edit your offer submission, so make sure what you are submitting is exactly what you agreed upon in your offer.

I received a message/email from the buyer “requesting changes” what do I do?

Sometimes the buyer will request minor changes to a seller’s content to more closely match their original brief.

This request will open up a recorded dialogue between buyer and seller and further uploads, edits or adjusts to the content can be made at this point.

Message the buyer and ask them for more detail as to why they have not approved your submitted assets and work with them to get your work approved.

How do I avoid ‘request changes’ from a buyer?

Make sure what you have submitted for review is as close as possible in quality, quantity and scope as what you agreed in your original offer.

What if a buyer and seller can’t agree ‘requested changes’?

If both parties are unable to agree and the buyer refuses to approve the assets then the last resort option is to enter our Dispute Resolution Process.

Dispute Resolution Process

What is the Dispute Resolution Process?

It is agreed by you that you will make every endeavour at fair play and post reasonable and fair demands/offers on your dispute.

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Step 1.  Try to work it out between you:

You acknowledge and agree that in the event that a dispute arises between you and another user in relation to any content or service that you will first attempt to resolve any differences that you have including in relation to the quality of the services provided through the messaging service .

Step 2. Contact Content Eleven:

If you continue to have any difficulties or problems in relation to a dispute with another user, the only further option is for you to contact us and request to enter into the dispute resolution process.

Step 3. Evidence:

Content Eleven shall have the right to request the Seller and the Buyer provide documentation in support of their claim or position in relation to the dispute. You agree that this must be provided via email within 3 working days of receiving the email from Content Eleven informing you that you have entered into the Dispute Resolution Process. Any documentation received after 3 working days of receipt will not be considered in the decision. You agree that Content Eleven has absolute discretion to accept or reject any document provided. In addition, Content Eleven do not warrant that the documents provided by the parties to the dispute will be true, complete or correct and you agree to indemnify and (to the maximum extent permitted by law) hold Content Eleven and any of our affiliates harmless against any damages or liability you may suffer as a result of any documentation or material subsequently being found to be false or misleading.

Step 4. Deliberation

Content Eleven will review the dispute and make a final decision. Content Eleven have full rights and powers to make a determination for all such disputes. You also acknowledge that Content Eleven is not a judicial or alternative dispute resolution institution and that we will make the determinations only as an ordinary reasonable person. In relation to disputes with any other users of the website, you hereby agree to indemnify Content Eleven from any and all claims, demands, and damages, actual and consequential, of every kind and nature, known and unknown, that is related to such a dispute, our determinations or the use of the dispute resolution services for payments and/or for other disputes.

Step 5. Resolution

Within this dispute resolution process you agree that there are only 2 types of decision and resolution:

  1. Content Eleven agrees with the Buyer: The submitted content does not satisfactorily meet what was agreed between the buyer and seller in the offer and in relation to the brief.
  1. Content Eleven agrees with the seller: The submitted content satisfactorily meets what was agreed between the buyer and seller in the offer and in relation to the brief.

N.B The Dispute resolution process is a last resort. Once you have entered into it you cannot retreat and the Content Eleven team will make the final decision on whether the submitted assets meet what was agreed in the seller’s offer. Once our team has made a decision that decision is final and we will either refund the buyer or pay the seller for content. There is no appeal process.