Dr. Lee, Tzong-Ru’s Profile 

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Teaching

Master: Logistics decision-making and marketing, management science, high-tech marketing
Bachelor: Marketing information decision system, strategy management, management, chain operation and diagnosis, entrepreneurship and creativity

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Specializations

Management field, Operation research field, Information science field, Transport field, Manufacture field

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Study Experience

(1) PhD: Texas A&M University, Texas, USA. (From 1991/9 to 1994/12)

(2) Master degree: National Chiao Tung University, Taiwan, ROC. (From 1987/9 to 1989/6)

(3) Bachelor degree: National Chiao Tung University, Taiwan, ROC. (From 1983/9 to 1987/6)

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Specializations

AI, Sustainable Marketing, Venture Capital, Business Model, Supply Chain, Value Chain, Blockchain, International Cooperation(Taiwan-Russia, Taiwan-Austria, Taiwan-Czech Republic, Taiwan-Israel, EU), Industry-University Plan

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Experience

Fulbright Visiting Professor, USA

International Adviser for Small Business of EBRD

Speaker, Asia-Pacific Economic Cooperation (APEC)

Fellow, International Association for Agricultural Sustainability (IAAS)

2024 Visiting Research Professor, University of Alberta (UoA), Canada

Advisory Board, AI Centre for Decision Analytics, University of Alberta (UoA), Canada

Editor-in-chief, International Journal of Agriculture Innovation, Technology and Globalisation (IJAITG)

2022 Visiting Research Professor, Department of Nutrition and Food Science, University of Maryland (UMD), USA

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Publications

1. Chih-Yung Wang, Tzong-Ru (Jiun-Shen) Lee, Ville Isoherranen, Shiou-Yu Chen (June, 2024). Develop Favorite Distribution Mode of Fresh Food Donations with Grey Relation Analysis and TRIZ, International Journal of Systematic Innovation, 8(2).

2. Raghul, S., Jeyakumar, G., Anbuudayasankar, S. P., & Lee, T.-R. (2024). E-procurement optimization in supply chain: A dynamic approach using evolutionary algorithms. Expert Systems with Applications, Volume 255, Part D, 124823.

3. Wang, C. Y.,Tzong-Ru (Jiun-Shen) Lee, Isoherranen, V. & Chen, S. Y. (2024). Developing favorite distribution mode of fresh food donations with grey relation analysis and TRIZ. International Journal of Systematic Innovation, 8(2), 1-16.

4. Lee, T.-R., Lin, Y.-S., Kassim, E.S., Sebastian, S (2023, May). Consumer decisions toward halal purchase before and during COVID-19 pandemic: a grey relational analysis approach. British Food Journal.

5. Jyh-Liang Guan, Tzong-Ru Lee, Pierre Mostert, Göran Svensson, Nils M. Høgevold (2023, Apr). A Nomological Framework of Antecedents and Postcedents to Satisfaction in Purchase and Sales Business Relationships. Journal of Contemporary Marketing Science.

6. Yi-Jui Wang, Tzong-Ru Lee, Ville Isoherranen, Nirote Sinnarong (2023, Mar). A Novel C2C2B Business Model Based on the Sustainability of the Social Media Community. International Journal of Web Based Communities.

7. Rika Ampuh Hadiguna, Huan Yu Chen, Tzong-Ru Lee  (Jan., 2023). SMEs Transformation and Internationalization by Combining Balanced Scorecard with DEMATEL-ISM, International Journal of Business Excellence, 1(1).

8. Jaroenwanit, P., Lee, T. R., Kaenprom, T., Hwang, S. Y (2022, Oct). Value Chain Analysis of Thai Agricultural Social Enterprises. International Journal of Agriculture Innovation Technology and Globalisation, 3(1),47-60.

9. Jyh-Liang, G., Lee, T-R., Roberts-Lombard, M., Svensson, G., Høgevold, N. (2022, Aug). Exploring opportunism, conflict, noneconomic satisfaction and economic satisfaction in a B2B context – A buyer and seller perspective. South African Journal of Business Management, 53(1), a3346.

10. Tzong-Ru (Jiun-Shen) Lee, Ku-Ho Lin, Chang-Hsiung Chen, Carmen Otero- Neira, Gøran Svensson (2022, Aug). TBL dominant logic for sustainability in oriental businesses. Marketing Intelligence & Planning.

11. Yu-Ching Chiao, Keng-Hsiang Cheng, Ville Isoherranen, Tzong-Ru (Jiun-Shen) Lee, Nirote Sinnarong, Yi-Hsiang Huang (2022, Jun). Safeguarding Subcontractors in a Co-opetitive Outsourcing Context: The Competitive Dynamics Perspective. International Journal of Logistics Systems and Management. (Accepted).

12. M. S. Narassima, S. P. Anbuudayasankar, K. Mathiyazhagan, K. Ganesh, Tzong- Ru (Jiun-Shen) Lee (2022, Mar). Supply Chain Resilience: Conceptual Model Building and Validation. International Journal of Logistics-Research and Applications.

13.  Yu-Ting Huang, Lee Tzong-Ru, Alexis P. I. Goh, Jehn-Hwa Kuo, Wen-Yu Lin, Si-Ting Qiu (2022, Feb). Post-COVID wellness tourism: providing personalized health check packages through online-to-Offline services. Current Issues in Tourism.

14. Jyh-Liang Guan, Tzong-Ru Lee, Carmen Otero-Neira, Göran Svensson & Nils M. Høgevold (2021, Nov). Action and Social Alignment Constituents of Collaboration in B2B Relationships: Buyer and Seller Perspectives. Journal of Relationship Marketing, https://doi.org/10.1080/15332667.2021.1933876.

15.  Erik van der Burg, Alexander Toet, Daisuke Kaneko, Anne-Marie Brouwer, Jan van Erp, Shota Ushiama, Zahra Abbasi, Henriëtte de Kock, You Jin Kim, Marise Kinnear, Dyah Kusbiantari, Tzong-Ru Lee, Yingxuan Liu, Bohdan Luhovyy, Emily MacEachern, Abadi Gebre Mezgebe, Ronja Nikolova, Ganiyat Olatunde, Wilis Srisayekti, Merve Aslihan Yürek, Victor Kallen, and Muhammad Tahir (2021, Oct). Sequential dependency for affective appraisal of food images. Humanities and Social Sciences Communications, 8, 228. https://doi.org/10.1057/s41599-021-00909-4.

16.  Lee, T.-R., Lin, K.-H., Chen, C.-H., Otero-Neira, C. and Svensson, G. (2021, Sep). A framework of firms' business sustainability endeavours with internal and external stakeholders through time across oriental and occidental business contexts. Asia Pacific Journal of Marketing and Logistics, https://doi.org/10.1108/APJML-12-2020-0911.

17.  Tzong-Ru Lee and Chien-Pang Lee (2021, Feb). Developing Agriculture Purchasing Managers’ Index for Describing Taiwan’s Agriculture Industry by Using Automatic Weighted k-means Algorithm. Current Applied Science and Technology, 21 (4): 618 - 628.

18.  Tzong-Ru (Jiun-Shen) Lee, Yenming Chen (2021, Jan). Distribution system and logistics centers planning for agricultural products. International Journal of Logistics Systems and Management, 1(1).

19.  Wen-Yu Lin, Tzong-Ru Lee, Nirote Sinnarong, Stephanie Gloria Sebastian, Ching-Yi Wang (2021, Jan). Key tactics analysis of hospital operation and management by different management levels: A case study in Taiwan. International Journal of Healthcare Management, DOI: 10.1080/20479700.2020.1868865.

20.  Tzong-Ru Lee, Yong-Shun Lin, Ching-Yi Wang (2020, Jul). Selection of Successors to Family Businesses in Taiwan: Case Study on Small and Medium Enterprises. International Journal of Academic Research in Business & Social Sciences, 10 (7): 590-606.

21.  Magdalena Mądra-Sawicka, Jeretta Horn Nord, Joanna Paliszkiewicz, Tzong-Ru Lee (2020, Apr). Digital Media: Empowerment and Equality. Information, 11 (4), 225; https://doi.org/10.3390/info11040225.

22.  Yu-Ting Huang, Tzong-Ru Lee, Yi-Jyu Jiang (2020, Apr). Applying Grey Relational Analysis to Evaluate Internal Marketing Practice: A Cross-Cultural Case Study in Taiwan and Mainland China Hotels. Contemporary Management Research, 16 (1): 55-75.

23.  Sannork, J., Wiboonpongse, A., & Lee, T. R (2020, Mar). Assessing Consumers’ Perceptions of Packaging Attributes and Packaging Label of Community’s ‘Green’Chili (Pepper) Products in Thailand. International Symposium on Integrated Uncertainty in Knowledge Modelling and Decision Making. Springer, Cham., (pp. 397-407).

24.  Tzong-Ru Lee, Nirote Sinnarong, Yi-Hsiang Hsu, Hsiang-Ying Lan, Ching-Hua Yeh, Per Hilletofth (2020, Feb). The Sequence of Strategies When Establishing Taiwanese Restaurant in Thailand. European Business Review, 33 (2) : 181-203. https://doi.org/10.1108/EBR-03-2017-0050.